Learn more about your favorite Redken products!
Click on each of the video links below to view a live presentation of each product.
The Hair Files
Episode 5:
Straight Talk
Transform your hair from unruly to smooth and sleek. Learn how to recreate an ultra-straight salon style with this step-by-step technique using NEW Redken styling products and the right tools.
The Redken Expert
Rodney Cutler
Styling and Finishing
Owner, Cutler/Redken Salons
Australian-born hairstylist Rodney Cutler has become a go-to name in the beauty and fashion industry. Beauty writers of top publications like Allure and WWD and producers of TV shows including Make Me A Supermodel, The Today Show and Rachael Ray, all turn to Cutler for his expertise, hair tips, and skilled team of hairstylists. He has opened three successful salons – two in New York City and one in Miami – writes the most-read column on RachalRay.com, and is the contributing grooming columnist for Esquire Magazine. Additionally, Cutler has been a long-time partner with Redken 5th Avenue NYC where Cutler Salons act as flagship salons for the brand and Cutler himself is a Redken brand ambassador.
Short and Stunning
RE-CREATE THE “SHORT AND STUNNING” LOOK IN 5 EASY STEPS
This layered crop hairstyle is sleek yet has amazing movement – perfect if you want a straight style that is bold, playful and trendy. Recreate this short and stunning look in your very own bathroom, in 5 easy steps using the Redken styling products included in your kit.
RUNWAY STYLE…EVERYDAY. ONLY BY REDKEN STYLING.

This September, Redken hosted 900 people from across Canada to celebrate 50 years of inspiring the professional edge... and we want to thank you for being a part of it! We are looking forward to 50 more years of Fashion, Science and Inspiration, and hope to see you in 2012!
Sleek and Sophisticated
RE-CREATE THE “SLEEK AND SOPHISTICATED” LOOK IN 5 EASY STEPS
This high sine style has a super-smooth finish and subtle layering – perfect if you want a look that is timelessly glamorous. Recreate this sleek and sophisticated look in your very own bathroom in 5 easy steps, using the Redken styling products included in your kit.
RUNWAY STYLE…EVERYDAY. ONLY BY REDKEN STYLING.
Short and Voluminous
RE-CREATE THE “SHORT AND STUNNING” LOOK IN 5 EASY STEPS
This head-turning style combines body, shine and movement for a look that’s fresh from the runway – perfect if you want a style that has maximum volume with a soft, conditioned feel. Recreate this short and voluminous look in your very own bathroom, in 5 easy steps using the Redken styling products included in your kit.
RUNWAY STYLE…EVERYDAY. ONLY BY REDKEN STYLING.
Long and Layered
RE-CREATE THE “LONG AND LAYERED” LOOK IN 5 EASY STEPS
This carefree, tousled look provides is both soft and romantic – perfect if you want a look that is effortlessly gorgeous. Recreate this long and layered look in your very own bathroom, in 5 easy steps using the Redken styling products included in your kit.
RUNWAY STYLE…EVERYDAY. ONLY BY REDKEN STYLING.
The Hair Files
Episode 4:
Ultimate Blonde
Blonde hair has special needs. Find out how to treat and maintain your color-treated blonde hair with in-salon services and continued care at home. Create glamorous waves and learn how to use a curling iron with this step-by-step
The Redken Expert
David Stanko
Haircolor and Redken Chemistry Consultant
David Stanko has been in the hair industry for the past 22 years and with Redken for the past 13. Recently, Stanko spearheaded the testing and technical execution of Redken haircolor and lightener brands. Today, as Haircolor Consultant for Redken and a working salon colorist in New York City, David has the unique opportunity to exercise his wide range of gifts and focus on color and Redken Chemistry. First, he invents new ways to use the technology of haircolor in transforming how the world sees a person. And then it’s his job to teach other salon professionals to see beyond the technology of that process to the artistry of their final work. And, clearly, he knows what he’s doing. David’s haircolor work has been featured in the pages of top fashion publications, including Vogue, Glamour, In-Style, Latina and Elle.
The Hair Files
Episode 3:
Create Curl Perfection
Learn how to enhance and define your naturally curly hair with a simple step-by-step technique. Plus, find out how to use a diffuser to help style curly hair in between salon visits.
The Redken Expert
David Stanko
Styling and Finishing
Owner, Cutler/Redken Salons
Australian-born hairstylist Rodney Cutler has become a go-to name in the beauty and fashion industry. Beauty writers of top publications like Allure and WWD and producers of TV shows including Make Me A Supermodel, The Today Show and Rachael Ray, all turn to Cutler for his expertise, hair tips, and skilled team of hairstylists. He has opened three successful salons – two in New York City and one in Miami – writes the most-read column on RachalRay.com, and is the contributing grooming columnist for Esquire Magazine. Additionally, Cutler has been a long-time partner with Redken 5th Avenue NYC where Cutler Salons act as flagship salons for the brand and Cutler himself is a Redken brand ambassador.
The Hair Files
Episode 2:
Invigorate & Style with Redken For Men
Learn how to get a perfect salon blow-dry while still protecting your hair from the heat. Plus learn more about a NEW in-salon, intense treatment service with Redken Chemistry!
The Redken Expert
Jenny Balding
Men’s Grooming
Redken Session Stylist
Beginning her career at the age of 18 in the UK, Scottish-born Jenny Balding eventually directed her hairstyling career to New York City. Balding is now one of the most sought after stylists at the prestigious Cutler/Redken Salon. In addition to working behind the chair, Balding is a seasoned session stylist who has worked with Redken backstage at the top runway shows, has created the looks for editorial fashion spreads, and has been featured in publications including American Salon and television programs including Extra! and Good Day New York.
The Hair Files
Episode 1:
Healthy, Shiny Hair: Start to Finish
Learn how to get a perfect salon blow-dry while still protecting your hair from the heat. Plus learn more about a NEW in-salon, intense treatment service with Redken Chemistry!
The Redken Expert
David Stanko
Haircolor and Redken Chemistry Consultant
David Stanko has been in the hair industry for the past 22 years and with Redken for the past 13. Recently, Stanko spearheaded the testing and technical execution of Redken haircolor and lightener brands. Today, as Haircolor Consultant for Redken and a working salon colorist in New York City, David has the unique opportunity to exercise his wide range of gifts and focus on color and Redken Chemistry. First, he invents new ways to use the technology of haircolor in transforming how the world sees a person. And then it’s his job to teach other salon professionals to see beyond the technology of that process to the artistry of their final work. And, clearly, he knows what he’s doing. David’s haircolor work has been featured in the pages of top fashion publications, including Vogue, Glamour, In-Style, Latina and Elle.
















































































