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96 Trees Saved in 2021

AFTER 60 YEARS OF RESEARCH AND DEVELOPMENT, WELCOME NEW ACIDIC BONDING CONCENTRATE

OUR MOST

ACIDIC

CONCENTRATED

PROFESSIONAL

HAIRCARE REGIMEN EVER CREATED THAT WORKS BEST WITH SEQ

WHAT ARE THE BENEFITS?

10 powerful proven claims for a total hair transformation.

*When used as a system of Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo

**When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Leave-in Treatment vs. non-conditioning shampoo

PROFESSIONAL ACIDIC CONCENTRATES

PERSONALIZED TREATMENTS PRESCRIBED BY PROS

WHAT IS IT?

Our new & improved backbar system offering professional, customized haircare services to target the 3 key building blocks of healthy hair: protein, moisture, & pH.

ABC TRIAL BOXES

SAVE 22%

AFFORDABLE

LOW COMMITMENT

PERFECT TO TEST THE NEW INNOVATION

PURCHASE (AT 22% OFF):

1 ABC SHAMPOO (300 ML)

1 ABC CONDITIONER (300 ML)

1 ABC LEAVE-IN TREATMENT (150 ML)

SALON PRICE
$47.94
Salon value
$61.67
MSRP: $79.90

ACIDIC BONDING CONCENTRATE RETAIL INTRO OFFER

SAVE 27%

PURCHASE:

3 ABC SHAMPOO (300 ML)

3 ABC CONDITIONER (300 ML)

3 ABC LEAVE-IN TREATMENT (150 ML)

PURCHASE (AT 50% OFF):

1 ABC SHAMPOO (1L)

1 ABC CONDITIONER (1 L)

RECEIVE FREE:

1 ABC ACRYLIC EASLE CARD (5X7)

SALON PRICE
$195.00
Salon value
$266.79

FULL PROFESSIONAL ACIDIC BONDING CONCENTRATE ROUTINE

SAVE 39%

PURCHASE:

12 ABC SHAMPOO (300 ML)

12 ABC CONDITIONER (300 ML)

12 ABC LEAVE-IN TREATMENT (150 ML)

RECEIVE FREE:

2 PROTEIN SHOT (100 ML)

1 MOISTURE (500 ML)

1 PH SEALER (250 ML)

2 ABC SHAMPOO (1 L)

2 ABC CONDITIONER (1 L)

1 BACKBAR DISPLAY ($30 VALUE)

200 FIDELITY CARDS WITH 1000 STICKERS

1 TENT CARD

20 ABC SHAMPOO & CONDITIONER PACKETTES SAMPLES

1 ABC ACRYLIC EASLE CARD (5X7)

SALON PRICE
$639.24
Salon value
$1042.96
CODE: R1422F

THE OPPORTUNITY OF ACIDIC CONCENTRATES MAKE $20 IN 6 MINUTES

NEW SHADES EQ BONDER INSIDE

BONDER AT EVERY STEP

HEALTHY HAIR IS OUR TOP PRIORITY

1 - LIGHTEN

Protect bonds during lightening services

2 - TONE

Strengthen bonds & tone in one step

3 - PROTECT

Protect with all-in-one haircare solution

PUSH THE LIMITS OF BLONDING NEW! SHADES EQ BONDER INSIDE

12 NEW SHADES

DON’T WORRY! SEQ GLOSS IS HERE TO STAY!

No brainer DEAL

SAVE 26%

PURCHASE:

MIX & MATCH 24 SHADES EQ

RECEIVE:

1 NEW SEQ BONDER INSIDE 010NB

1 NEW SEQ BONDER INSIDE 010NA

1 SHADES EQ PROCESSING SOLUTION 1L

PLV:

1 SEQ NB UPDATED SWATCH PAGE

1 SEQ NA UPDATED SWATCH PAGE

1 SHADES EQ PROCESSING SOLUTION 1L

CODE: R1434F

THE BONDER INTRO

SAVE 37%

PURCHASE:

3 SHADES EQ BONDER INSIDE 010VV

3 SHADES EQ BONDER INSIDE 010N

3 NEW SHADES EQ BONDER INSIDE 010NB

3 SHADES EQ BONDER INSIDE 09V

3 SHADES EQ BONDER INSIDE CLEAR

3 SHADES EQ BONDER INSIDE 09P

3 SHADES EQ BONDER INSIDE 010GI

3 SHADES EQ BONDER INSIDE 010T

3 NEW SHADES EQ BONDER INSIDE 010NA

3 SHADES EQ BONDER INSIDE 010P

3 SHADES EQ BONDER INSIDE 09N

3 SHADES EQ BONDER INSIDE 09T

RECEIVE FOR FREE:

1 NEW FLASH LIFT BONDER INSIDE 907 G

1 NEW ACIDIC BONDING CONCENTRATE SHAMPOO 1 L

1 NEW ACIDIC BONDING CONCENTRATE CONDITIONER 1 L

2 SHADES EQ PROCESSING SOLUTION 1 L

PLV PRE-PACK:

1 SEQ BONDER INSIDE SWATCH TOOL

1 SEQ BONDER INSIDE WALL CHART

1 APPLICATOR BOTTLE

WIN BIG!

National winner will win!

SALON MAGAZINE  FULL-PAGE INTERVIEW

ELECTRONIC TABLET

National winner will also win along with one semi-finalist from each province

DIGITAL END CAP  FEATURE  IN ALL STORES

ENGRAVED WINNER’S TROPHIES

5TH AVENUE FEED  SHOUTOUT

*WINNER ANNOUNCED WEEK OF SEPTEMBER 15TH!

*PROMOTION EXCLUSIVE TO: FORCEFUL 23 SPRAY 300ML, TRIPLE TAKE 32 SPRAY 300ML, AERATE 08, FULL FRAME 07,GUTS 10, IRON SHAPE 11, HOT SETS 22, REWIND 06, HARDWEAR 16

HOW IT WORKS!

STEP 1

PURCHASE CANADA’S NEXT TOP STYLIST DEAL

STEP 2

RECEIVE CANADA’S NEXT TOP STYLIST ENTRY PIN

STEP 3

TAKE A PICTURE OR FILM  YOUR BEST FINISHED LOOK  WITH YOUR PIN IN VIEW AND  SUBMIT AT THE LINK BELOW!

SUBMISSIONS OPEN NOW UNTIL AUGUST 31ST!

CANADA’S NEXT STYLIST TOOLS

SAVE 30%

PURCHASE:

MIX & MATCH 12 PROFESSIONAL TOOLKIT STYLING GEMS AT 30% OFF!

FORCEFUL 23 SPRAY 300 ML

TRIPLE TAKE 32 SPRAY 300 ML

AERATE 08

FULL FRAME 07

GUTS 10

IRON SHAPE 11

HOT SETS 22

REWIND 06

HARDWEAR 16

RECEIVE:

3 CANADA’S TOP STYLIST ENTRY PINS

starting at
$120.86
Salon value starting at
$173.88
CODE: R1436F

The Director's Cut

By terry ritcey, national education director

ACIDIC BONDING CONCENTRATE

I'm super excited to introduce you to the new Acidic Bonding Concentrate, professional solutions to transfer demanding processed hair.

WANT UNLIMITED EDUCATION?  CLICK TO SIGN UP FOR ACCESS NOW!