5th Avenue Logo
156 Trees Saved in 2021

MORE CLIENTS, LESS TIME, TOP PERFORMANCE! BLOWOUT MADNESS

SAME FORMULA, NEW LOOK!

QUICK BLOWOUT

FLASH DRYING, 450°F/230°C HEAT PROTECTING FORMULA

A new fresh and beautiful scent!

WHAT IS IT?

Your fastest blow-dry ever.

Lightweight, heat protection spray

Reduces blow-dry time

Heat protection up to 450°F/230°C

Smooths, conditions and adds shine

WHAT IS THE TECHNOLOGY?

Bi-phase formula consisting of an oil and aqueous phase reduces blow-dry time and helps condition hair.

94% PCR

BIG BLOWOUT

HEAT PROTECTIVE BLOWOUT JELLY

WHAT IS IT?

A unique jelly serum that melts into hair to provide instant volume and texture with a soft, silky finish. This lightweight formula leaves hair naturally bouncy with no crunch or stickiness while protecting from heat up to 450°F/230°C.

WHAT IS THE TECHNOLOGY?

A combination of a nonionic + anionic polymers provide texture and hold, and a high level of silicones leave hair with a high shine and frizz protection. Hair is left flexible with a natural bounce.

View all offers

BIG BLOWOUT

SAVE 35%

PURCHASE:

3 BIG BLOWOUT 100 ML

RECEIVE:

1 BIG BLOWOUT - FREE

1 BB SHELF TALKER

1 BB EASEL CARD

SALON PRICE
$41.37
SALON VALUE
$63.56
REGULAR MSRP: $22.99

THIS DEAL CAN BE USED TO STOCK RETAIL SHELVES AND/OR BEHIND THE STYLIST'S CHAIR!

DEAL NOT PASSED ONTO CLIENTS

QUICK BLOWOUT

SAVE 35%

PURCHASE:

3 QUICK BLOWOUT 125 ML

RECEIVE:

1 QUICK BLOWOUT - FREE

1 QB SHELF TALKER

1 QB EASEL CARD

SALON PRICE
$46.77
SALON VALUE
$71.96
REGULAR MSRP: $26.09

THIS DEAL CAN BE USED TO STOCK RETAIL SHELVES AND/OR BEHIND THE STYLIST'S CHAIR!

DEAL NOT PASSED ONTO CLIENTS

LIGHTENER AND DEVELOPER SALE

View all offers

THE BEST LIGHTENERS

GET YOUR FAVOURITE LIGHTENERS TODAY FOR YOUR BLONDE SERVICES!

Katrina Smiley
- Redken Artist

FLASH LIFT

907 G
“From teasylights to global blondes, this is the power lightener for your brightest and lightest hair goals”

SAVE 36%

SALON PRICE
$42.74
SALON VALUE
$66.49

FLASH LIFT BONDER INSIDE

NOW AVAILABLE IN 2 LBS
“My go-to powerhouse lightener for protected bonds and your brightest blondes”

SAVE 36%

SALON PRICE
$44.24
SALON VALUE
$68.59

OIL LIGHTENING SYSTEM

12.5 G
“Liquid lightener love, for easy and gentle global applications, and multidimensional correction”

SAVE 32%

SALON PRICE
$13.43
SALON VALUE
$19.69

BLONDE ICING

500 G
“Makes your balayage or foil techniques like frosting but for hair”

SAVE 31%

SALON PRICE
$30.39
SALON VALUE
$44.29

BLONDE DIMENSIONS

907 G
“For bombshell blondes! My go-to, my fave for buttery, beige-y and the best baby-lit blondes”

SAVE 32%

SALON PRICE
$47.99
SALON VALUE
$69.99

NEW SHADES EQ PROCESSING SOLUTION GEL TO CREAM FORMAT!

NOW IN A LITRE

NOW YOU HAVE TWO PROCESSING OPTIONS FOR CUSTOMIZED CONTROL AND UNLIMITED CREATIVE POSSIBILITIES

Transforms any Shades EQ liquid gloss formula into a versatile gel for greater control and precise application

Perfect for lowlights, contouring and defining

$10.69
View all offers

REKDEN DEVELOPERS SALE

31% OFF ALL DEVELOPERS

SEQ

SHADES EQ PROCESSING SOLUTION 1 L

NEW GEL TO CREAM PROCESSING SOLUTION 1 L

SALON PRICE
$7.35
SALON VALUE
$10.69

CHROMATICS

CHROMATICS OIL CREAM DEVELOPER 10 VOL.

CHROMATICS OIL CREAM DEVELOPER 20 VOL.

CHROMATICS OIL CREAM DEVELOPER 30 VOL.

SALON PRICE
$9.59
SALON VALUE
$13.99

FUSION / COLOR GELS / LIGHTENERS

PRO-OXIDE CREAM DEVELOPER 10 VOL.

PRO-OXIDE CREAM DEVELOPER 20 VOL.

PRO-OXIDE CREAM DEVELOPER 30 VOL.

PRO-OXIDE CREAM DEVELOPER 40 VOL.

SALON PRICE
$7.27
SALON VALUE
$10.59

THE BEST OF REDKEN AT 30% OFF

* PACKAGING MAY VARY
View all offers

CLASSIC

LITRE PRESCRIPTIONS

ALL SOFT SHAMPOO

ALL SOFT CONDITIONER

EXTREME SHAMPOO

EXTREME CONDITIONER

COLOR EXTEND SHAMPOO

COLOR EXTEND CONDITIONER

FRIZZ DISMISS SHAMPOO

FRIZZ DISMISS CONDITIONER

VOLUME INJECTION SHAMPOO

VOLUME INJECTION CONDITIONER

HAIR CLEANSING CREAM

PRE ART

SHAMPOO

SALON PRICE
$22.07
SALON VALUE
$31.79
MSRP: $36.79

CONDITIONER

SALON PRICE
$23.67
SALON VALUE
$34.09
MSRP: $36.79

PREMIUM+

LITRE PRESCRIPTIONS

ACIDIC BONDING CONCENTRATE SHAMPOO

ACIDIC BONDING CONCENTRATE CONDITIONER

SHAMPOO

SALON PRICE
$27.19
SALON VALUE
$39.49
MSRP: $45.32

CONDITIONER

SALON PRICE
$29.11
SALON VALUE
$42.49
MSRP: $48.52

PREMIUM

LITRE PRESCRIPTIONS

EXtREME BLEACH RECOVERY SHAMPOO

EXTREME LENGTH SHAMPOO

EXTREME LENGTH CONDITIONER

COLOR EXTEND BROWNLIGHTS SHAMPOO

COLOR EXTEND BROWNLIGHTS CONDITIONER

COLOR EXTEND MAGNETICS SHAMPOO

COLOR EXTEND MAGNETICS CONDITIONER

COLOR EXTEND BLONDAGE SHAMPOO

COLOR EXTEND BLONDAGE CONDITIONER

COLOR EXTEND GRAYDIANT SHAMPOO

COLOR EXTEND GRAYDIANT CONDITIONER

ALL SOFT MEGA SHAMPOO

ALL SOFT MEGA CONDITIONER

SHAMPOO

SALON PRICE
$25.75
SALON VALUE
$37.09
MSRP: $42.92

CONDITIONER

SALON PRICE
$27.19
SALON VALUE
$39.19
MSRP: $45.32

The Director's Cut

By terry ritcey, national education director

QUICK BLOWOUT AND BIG BLOWOUT

Learn more about Quick Blowout and Big Blowout and how they can increase quality of your blowouts with less time in the chair during the busy holiday season! Find out more by clicking below!

WANT UNLIMITED EDUCATION? CLICK TO SIGN UP FOR ACCESS NOW!