LET US REINTRODUCE OURSELVES
REDKEN HAIRCARE IS
POWERED BY SCIENCE
PRESCRIBED BY PROS
REDKEN FORMULATES WITH PROVEN INGREDIENTS
Proven ingredients provide the efficacy and prescriptive benefits found in every Redken product
A UNIQUE CONCENTRATION
Each formula has a tailored concentration of ingredients to deliver the right level of effectiveness and end benefit to the hair
pH-BALANCED FORMULAS
Healthy hair lives at a pH of 4.5-5.5, which is in the acidic zone. Maintaining this natural acidity is necessary to avoid frizz, dryness, and breakage.
Our formulas are optimized with a balanced pH to respect and maintain the integrity of the hair
NEW HAIRCARE PACKAGING THAT’S AS SCIENTIFIC AND PROFESSIONAL AS OUR ICONIC FORMULAS
BEAKER INSPIRED
LESS PLASTIC 93% POST CONSUMER RECYCLED
SCIENTIFIC PERSCRIPTIVE LABEL
HIGH CONCENTRATION INGREDIENTS
SAME UNIQUE FORMULAS NEW IMPROVED PACKAGING
CRADLE TO CRADLECERTIFICATION
PLASTIC REDUCTION
All SHAMPOO and CONDITIONER packaging (both retail and professional litre sizes) are made with at least 93% recycled plastic, excluding the cap.
CARBON FOOTPRINT REDUCTION
Our US Florence plant in Kentucky leverages a solar array that provides 1.42MW of power through 4,140 solar panels, saving 1,324 metric tons of CO2 per year.
CERTIFIED SUSTAINABLE
All US produced SHAMPOO and CONDITIONER formulas are Silver Cradle to Cradle CertifiedTM.
WHAT IS CRADLE TO CRADLE?
The Cradle to Cradle Certification is one of the most recognized standards for products that are safe, circular and made responsibly.
WHAT DOES "SILVER" CERTIFICATION MEAN?**
The Cradle to Cradle Certification is a multi-attribute certification. Products are evaluated across 5 criteria categories: Material health (ingredients), material reutilization (packaging), water stewardship (manufacturing), renewable energy (manufacturing) and social fairness (supply chain/human rights). Products are then ascribed a certification level based on their performance : basic, bronze, silver, gold, platinum. Redken has achieved a silver certification.
WHAT PRODUCTS ARE CRADLE TO CRADLE CERTIFIED?
All shampoos and conditioners produced in our US Florence plant. US treatments include All Soft Heavy Cream, All Soft Mega Hydramelt, Extreme Mask, Extreme Bleach Recovery Cica Cream, Extreme Length Sealer, and Frizz Dismiss Rebel Tame.
HOW WILL THE BRAND COMMUNICATE THIS?
All certified products contain a logo on the back of pack label. Future communication will include updated and new assets highlighting our haircare ranges, as well as general digital and merchandising communication on the significance of the certification.
BUT WAIT, THERE’S MORE
CONDITIONERS ARE NOW 300ML, JUST LIKE OUR SHAMPOOS!
SOME TREATMENTS VOLUME INCREASED TOO!
WELCOME TO THE NEW REDKEN
Haircare Revolution
HAIRCARE INTRO 1: PRESCRIPTION EXPERTS
TOP 5 HAIRCARE FRANCHISES AT 39% OFF
PURCHASE AT 39% OFF
ALL SOFT RETAIL
3 ALL SOFT SHAMPOO (300 ML)
3 ALL SOFT CONDITIONER (300 ML)
3 ALL SOFT HEAVY CREAM MASK (250 ML)
COLOR EXTEND MAGNETICS RETAIL
3 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)
3 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)
COLOR EXTEND MAGNETICS LITRES
1 COLOR EXTEND MAGNETICS SHAMPOO (1000 ML)
1 COLOR EXTEND MAGNETICS CONDITIONER (1000 ML)
ALL SOFT LITRES
1 ALL SOFT SHAMPOO (1000 ML)
1 ALL SOFT CONDITIONER (1000 ML)
EXTREME RETAIL
3 EXTREME SHAMPOO (300 ML)
3 EXTREME CONDITIONER (300 ML)
3 EXTREME ANTI-SNAP (250 ML)
COLOR EXTEND BLONDAGE RETAIL
3 COLOR EXTEND BLONDAGE SHAMPOO (300 ML)
3 COLOR EXTEND BLONDAGE CONDITIONER (300 ML)
3 COLOR EXTEND BLONDAGE MASK (250 ML)
ONE UNITED
3 ONE UNITED (150 ML)
+ RECEIVE FREE
2 LITER PUMPS
5 PRESCRIPTION PADS (100 sheets each)
1 WINDOW CLING EXPERT CERTIFICATION
5 ACRYLIC EASEL CARDS 5x7
HAIRCARE INTRO 2: REDKEN FLAGSHIP
ALL 13 HAIRCARE FRANCHISES AT 57% OFF
SOFTNESS
PURCHASE AT 57% OFF
ALL SOFT RETAIL
4 ALL SOFT SHAMPOO (300 ML)
4 ALL SOFT CONDITIONER (300 ML)
4 ALL SOFT HEAVY CREAM MASK (250 ML)
2 ALL SOFT ARGAN-6 OIL (111ML)
ALL SOFT MEGA RETAIL
2 ALL SOFT MEGA SHAMPOO (300 ML)
2 ALL SOFT MEGA CONDITIONER (300 ML)
2 ALL SOFT MEGA HYDRAMELT (150 ML)
ALL SOFT LITRES
1 ALL SOFT SHAMPOO (1000 ML)
1 ALL SOFT CONDITIONER (1000 ML)
REPAIR
PURCHASE AT 57% OFF
EXTREME RETAIL
4 EXTREME SHAMPOO (300 ML)
4 EXTREME CONDITIONER (300 ML)
4 EXTREME ANTI-SNAP (250 ML)
4 EXTREME PLAY SAFE (200 ML)
2 EXTREME CAT (200 ML)
EXTREME BLEACH RECOVERY RETAIL
4 EXTREME BLEACH RECOVERY SHAMPOO (300 ML)
4 EXTREME BLEACH RECOVERY LAMELLAR (200 ML)
4 EXTREME BLEACH RECOVERY CICA CREAM (150 ML)
EXTREME LENGTH RETAIL
4 EXTREME LENGTH SHAMPOO (300 ML)
4 EXTREME LENGTH CONDITIONER (300 ML)
4 EXTREME LENGTH LEAVE-IN (150 ML)
COLOR CARE
PURCHASE AT 57% OFF
COLOR EXTEND MAGNETICS RETAIL
4 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)
4 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)
COLOR EXTEND MAGNETICS LITRES
1 COLOR EXTEND MAGNETICS SHAMPOO (1000 ML)
1 COLOR EXTEND MAGNETICS CONDITIONER (1000 ML)
COLOR EXTEND RETAIL
4 COLOR EXTEND SHAMPOO (300 ML)
4 COLOR EXTEND CONDITIONER (300 ML)
COLOR EXTEND GRAYDIANT RETAIL
2 COLOR EXTEND GRAYDIANT SHAMPOO (300 ML)
2 COLOR EXTEND GRAYDIANT CONDITIONER (300 ML)
COLOR EXTEND BROWNLIGHTS RETAIL
2 COLOR EXTEND BROWNLIGHTS SHAMPOO (300 ML)
2 COLOR EXTEND BROWNLIGHTS CONDITIONER (300 ML)
COLOR EXTEND BLONDAGE RETAIL
4 COLOR EXTEND BLONDAGE SHAMPOO (300 ML)
4 COLOR EXTEND BLONDAGE CONDITIONER (300 ML)
4 COLOR EXTEND BLONDAGE MASK (250 ML)
COLOR EXTEND BLONDAGE LITRES
1 COLOR EXTEND BLONDAGE SHAMPOO (1000 ML)
1 COLOR EXTEND BLONDAGE CONDITIONER (1000 ML)
SPECIFIC CARE
PURCHASE AT 57% OFF
FRIZZ DISMISS RETAIL
2 FRIZZ DISMISS SHAMPOO (300 ML)
2 FRIZZ DISMISS CONDITIONER (300 ML)
2 FRIZZ DISMISS MASK (250 ML)
2 FRIZZ DISMISS ANTI STATIC OIL (125ML)
2 FRIZZ DISMISS INSTANT DEFLATE (125ML)
4 FRIZZ DISMISS REBEL TAME (250 ML)
VOLUME INJECTION RETAIL
2 VOLUME INJECTION SHAMPOO (300 ML)
2 VOLUME INJECTION CONDITIONER (300 ML)
HAIR CLEANSING CREAM RETAIL
2 HAIR CLEANSING CREAM SHAMPOO (300 ML)
HAIR CLEANSING CREAM LITRES
1 HAIR CLEANSING CREAM SHAMPOO (1000 ML)
1 PRE ART SHAMPOO (1000 ML) (not renovated)
ONE UNITED RETAIL
4 ONE UNITED (150 ML)
2 ONE UNITED (400 ML)
+ RECEIVE FREE
29 ALL SOFT SACHETS
20 EXTREME SACHETS
15 COLOR EXTEND MAGNETICS SACHETS
16 COLOR EXTEND BLONDAGE SACHETS
20 FRIZZ DISMISS SACHETS
20 COLOR EXTEND BROWNLIGHTS SACHETS
20 ALL SOFT MEGA SACHETS
8 LITER PUMPS
5 PRESCRIPTION PADS OF 100 SHEETS EACH
1 WINDOW CLING EXPERT CERTIFICATION
13 ACRYLIC EASEL CARDS 5x7
5 HOLOGRAPHIC REDKEN CAPES
Never tried Redken Haircare?
NOW IS THE TIME TO TRY OUR BEST SELLERS
22% OFF REDKEN BEST SELLERS TRIAL BOX
1 ALL SOFT SHAMPOO (300 ML)
1 ALL SOFT CONDITIONER (300 ML)
1 EXTREME SHAMPOO (300 ML)
1 EXTREME CONDITIONER (300 ML)
1 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)
1 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)
1 ONE UNITED 150 ML
MEET OUR BEST SELLERS
ALL SOFT
EXTREME
COLOR EXTEND
LIGHTENER AND DEVELOPER SALE
GET THE BEST OUT OF YOUR BLONDES
TRY THE BEST REDKEN LIGHTENERS TODAY!
1 FLASH LIFT
25% SAVINGS
1 FLASH LIFT BONDER INSIDE
25% SAVINGS
1 OIL LIGHTENING SYSTEM
20% SAVINGS
BLONDE ICING
20% SAVINGS
BLONDE DIMENSIONS
20% SAVINGS
REKDEN DEVELOPERS SALE
31% OFF ALL DEVELOPERS
SHADES EQ PROCESSING SOLUTION FOR PRECISION APPLICATION
SHADES EQ PROCESSING SOLUTION
CHROMATICS
FUSION / COLOR GELS / LIGHTENERS
The Director's Cut
By terry ritcey, national education director
EDUCATION: THE HAIRCARE REVOLUTION
I'm very excited to share some great and new information that's part of our new Haircare Revolution!
