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48 Trees Saved in 2021

LET US REINTRODUCE OURSELVES

REDKEN HAIRCARE IS

POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN FORMULATES WITH PROVEN INGREDIENTS

Proven ingredients provide the efficacy and prescriptive benefits found in every Redken product

A UNIQUE CONCENTRATION

Each formula has a tailored concentration of ingredients to deliver the right level of effectiveness and end benefit to the hair

pH-BALANCED FORMULAS

Healthy hair lives at a pH of 4.5-5.5, which is in the acidic zone. Maintaining this natural acidity is necessary to avoid frizz, dryness, and breakage.

Our formulas are optimized with a balanced pH to respect and maintain the integrity of the hair

*shampoo & conditioner, excluding the caps

NEW HAIRCARE PACKAGING THAT’S AS SCIENTIFIC AND PROFESSIONAL AS OUR ICONIC FORMULAS

BEAKER INSPIRED

LESS PLASTIC 93% POST CONSUMER RECYCLED

SCIENTIFIC PERSCRIPTIVE LABEL

HIGH CONCENTRATION INGREDIENTS

SAME UNIQUE FORMULAS NEW IMPROVED PACKAGING

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CRADLE TO CRADLECERTIFICATION

PLASTIC REDUCTION

All SHAMPOO and CONDITIONER packaging (both retail and professional litre sizes) are made with at least 93% recycled plastic, excluding the cap.

CARBON FOOTPRINT REDUCTION

Our US Florence plant in Kentucky leverages a solar array that provides 1.42MW of power through 4,140 solar panels, saving 1,324 metric tons of CO2 per year.

CERTIFIED SUSTAINABLE

All US produced SHAMPOO and CONDITIONER formulas are Silver Cradle to Cradle CertifiedTM.

WHAT IS CRADLE TO CRADLE?

The Cradle to Cradle Certification is one of the most recognized standards for products that are safe, circular and made responsibly.

WHAT DOES "SILVER" CERTIFICATION MEAN?**

The Cradle to Cradle Certification is a multi-attribute certification. Products are evaluated across 5 criteria categories: Material health (ingredients), material reutilization (packaging), water stewardship (manufacturing), renewable energy (manufacturing) and social fairness (supply chain/human rights). Products are then ascribed a certification level based on their performance : basic, bronze, silver, gold, platinum. Redken has achieved a silver certification.

WHAT PRODUCTS ARE CRADLE TO CRADLE CERTIFIED?

All shampoos and conditioners produced in our US Florence plant. US treatments include All Soft Heavy Cream, All Soft Mega Hydramelt, Extreme Mask, Extreme Bleach Recovery Cica Cream, Extreme Length Sealer, and Frizz Dismiss Rebel Tame.

HOW WILL THE BRAND COMMUNICATE THIS?

All certified products contain a logo on the back of pack label. Future communication will include updated and new assets highlighting our haircare ranges, as well as general digital and merchandising communication on the significance of the certification.

BUT WAIT, THERE’S MORE

CONDITIONERS ARE NOW 300ML, JUST LIKE OUR SHAMPOOS!

SOME TREATMENTS VOLUME INCREASED TOO!

WELCOME TO THE NEW REDKEN

Haircare Revolution

HAIRCARE INTRO 1: PRESCRIPTION EXPERTS

TOP 5 HAIRCARE FRANCHISES AT 39% OFF

At
39%
Off
View this offer
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PURCHASE AT 39% OFF

ALL SOFT RETAIL

3 ALL SOFT SHAMPOO (300 ML)

3 ALL SOFT CONDITIONER (300 ML)

3 ALL SOFT HEAVY CREAM MASK (250 ML)

COLOR EXTEND MAGNETICS RETAIL

3 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)

3 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)

COLOR EXTEND MAGNETICS LITRES

1 COLOR EXTEND MAGNETICS SHAMPOO (1000 ML)

1 COLOR EXTEND MAGNETICS CONDITIONER (1000 ML)

ALL SOFT LITRES

1 ALL SOFT SHAMPOO (1000 ML)

1 ALL SOFT CONDITIONER (1000 ML)

EXTREME RETAIL

3 EXTREME SHAMPOO (300 ML)

3 EXTREME CONDITIONER (300 ML)

3 EXTREME ANTI-SNAP (250 ML)

COLOR EXTEND BLONDAGE RETAIL

3 COLOR EXTEND BLONDAGE SHAMPOO (300 ML)

3 COLOR EXTEND BLONDAGE CONDITIONER (300 ML)

3 COLOR EXTEND BLONDAGE MASK (250 ML)

ONE UNITED

3 ONE UNITED (150 ML)

+ RECEIVE FREE

2 LITER PUMPS

5 PRESCRIPTION PADS (100 sheets each)

1 WINDOW CLING EXPERT CERTIFICATION

5 ACRYLIC EASEL CARDS 5x7

$458.01
Salon price
Salon value
$755.00
CODE : R1409F

HAIRCARE INTRO 2: REDKEN FLAGSHIP

ALL 13 HAIRCARE FRANCHISES AT 57% OFF

At
57%
Off
View this offer
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SOFTNESS

PURCHASE AT 57% OFF

ALL SOFT RETAIL

4 ALL SOFT SHAMPOO (300 ML)

4 ALL SOFT CONDITIONER (300 ML)

4 ALL SOFT HEAVY CREAM MASK (250 ML)

2 ALL SOFT ARGAN-6 OIL (111ML)

ALL SOFT MEGA RETAIL

2 ALL SOFT MEGA SHAMPOO (300 ML)

2 ALL SOFT MEGA CONDITIONER (300 ML)

2 ALL SOFT MEGA HYDRAMELT (150 ML)

ALL SOFT LITRES

1 ALL SOFT SHAMPOO (1000 ML)

1 ALL SOFT CONDITIONER (1000 ML)

REPAIR

PURCHASE AT 57% OFF

EXTREME RETAIL

4 EXTREME SHAMPOO (300 ML)

4 EXTREME CONDITIONER (300 ML)

4 EXTREME ANTI-SNAP (250 ML)

4 EXTREME PLAY SAFE (200 ML)

2 EXTREME CAT (200 ML)

EXTREME BLEACH RECOVERY RETAIL

4 EXTREME BLEACH RECOVERY SHAMPOO (300 ML)

4 EXTREME BLEACH RECOVERY LAMELLAR (200 ML)

4 EXTREME BLEACH RECOVERY CICA CREAM (150 ML)

EXTREME LENGTH RETAIL

4 EXTREME LENGTH SHAMPOO (300 ML)

4 EXTREME LENGTH CONDITIONER (300 ML)

4 EXTREME LENGTH LEAVE-IN (150 ML)

COLOR CARE

PURCHASE AT 57% OFF

COLOR EXTEND MAGNETICS RETAIL

4 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)

4 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)

COLOR EXTEND MAGNETICS LITRES

1 COLOR EXTEND MAGNETICS SHAMPOO (1000 ML)

1 COLOR EXTEND MAGNETICS CONDITIONER (1000 ML)

COLOR EXTEND RETAIL

4 COLOR EXTEND SHAMPOO (300 ML)

4 COLOR EXTEND CONDITIONER (300 ML)

COLOR EXTEND GRAYDIANT RETAIL

2 COLOR EXTEND GRAYDIANT SHAMPOO (300 ML)

2 COLOR EXTEND GRAYDIANT CONDITIONER (300 ML)

COLOR EXTEND BROWNLIGHTS RETAIL

2 COLOR EXTEND BROWNLIGHTS SHAMPOO (300 ML)

2 COLOR EXTEND BROWNLIGHTS CONDITIONER (300 ML)

COLOR EXTEND BLONDAGE RETAIL

4 COLOR EXTEND BLONDAGE SHAMPOO (300 ML)

4 COLOR EXTEND BLONDAGE CONDITIONER (300 ML)

4 COLOR EXTEND BLONDAGE MASK (250 ML)

COLOR EXTEND BLONDAGE LITRES

1 COLOR EXTEND BLONDAGE SHAMPOO (1000 ML)

1 COLOR EXTEND BLONDAGE CONDITIONER (1000 ML)

SPECIFIC CARE

PURCHASE AT 57% OFF

FRIZZ DISMISS RETAIL

2 FRIZZ DISMISS SHAMPOO (300 ML)

2 FRIZZ DISMISS CONDITIONER (300 ML)

2 FRIZZ DISMISS MASK (250 ML)

2 FRIZZ DISMISS ANTI STATIC OIL (125ML)

2 FRIZZ DISMISS INSTANT DEFLATE (125ML)

4 FRIZZ DISMISS REBEL TAME (250 ML)

VOLUME INJECTION RETAIL

2 VOLUME INJECTION SHAMPOO (300 ML)

2 VOLUME INJECTION CONDITIONER (300 ML)

HAIR CLEANSING CREAM RETAIL

2 HAIR CLEANSING CREAM SHAMPOO (300 ML)

HAIR CLEANSING CREAM LITRES

1 HAIR CLEANSING CREAM SHAMPOO (1000 ML)

1 PRE ART SHAMPOO (1000 ML) (not renovated)

ONE UNITED RETAIL

4 ONE UNITED (150 ML)

2 ONE UNITED (400 ML)

+ RECEIVE FREE

29 ALL SOFT SACHETS

20 EXTREME SACHETS

15 COLOR EXTEND MAGNETICS SACHETS

16 COLOR EXTEND BLONDAGE SACHETS

20 FRIZZ DISMISS SACHETS

20 COLOR EXTEND BROWNLIGHTS SACHETS

20 ALL SOFT MEGA SACHETS

8 LITER PUMPS

5 PRESCRIPTION PADS OF 100 SHEETS EACH

1 WINDOW CLING EXPERT CERTIFICATION

13 ACRYLIC EASEL CARDS 5x7

5 HOLOGRAPHIC REDKEN CAPES

$1,085.95
Salon price
Salon value
$2,171.89
CODE : R1410F

Never tried Redken Haircare?

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NOW IS THE TIME TO TRY OUR BEST SELLERS

At
22%
Off

22% OFF REDKEN BEST SELLERS TRIAL BOX

1 ALL SOFT SHAMPOO (300 ML)

1 ALL SOFT CONDITIONER (300 ML)

1 EXTREME SHAMPOO (300 ML)

1 EXTREME CONDITIONER (300 ML)

1 COLOR EXTEND MAGNETICS SHAMPOO (300 ML)

1 COLOR EXTEND MAGNETICS CONDITIONER (300 ML)

1 ONE UNITED 150 ML

$84.54
Salon price
Salon value
$108.23
CODE: 15270P
FOR PROFESSIONAL USE ONLY, CAN'T BE SOLD TO CONSUMERS

MEET OUR BEST SELLERS

ALL SOFT

EXTREME

COLOR EXTEND

LIGHTENER AND DEVELOPER SALE

GET THE BEST OUT OF YOUR BLONDES

TRY THE BEST REDKEN LIGHTENERS TODAY!

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1 FLASH LIFT

907 G
$42.74
Salon price
Salon value
$56.99
CODE: 15200

25% SAVINGS

1 FLASH LIFT BONDER INSIDE

500 G
$24.74
Salon price
Salon value
$32.99
CODE: 4600

25% SAVINGS

1 OIL LIGHTENING SYSTEM

12.5 G
$13.43
Salon price
Salon value
$16.79
CODE: 2800

20% SAVINGS

BLONDE ICING

500 G
$30.39
Salon price
Salon value
$37.99
CODE: 31000

20% SAVINGS

BLONDE DIMENSIONS

907 G
$47.99
Salon price
Salon value
$59.99
CODE: 1300

20% SAVINGS

REKDEN DEVELOPERS SALE

31% OFF ALL DEVELOPERS

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SHADES EQ PROCESSING SOLUTION FOR PRECISION APPLICATION

500 ML
$4.79
Salon price
Salon value
$5.99

SHADES EQ PROCESSING SOLUTION

1 L
$7.35
Salon price
Salon value
$9.19

CHROMATICS

$9.59
Salon price
Salon value
$11.99

FUSION / COLOR GELS / LIGHTENERS

$7.27
Salon price
Salon value
$9.09

The Director's Cut

By terry ritcey, national education director

EDUCATION: THE HAIRCARE REVOLUTION

I'm very excited to share some great and new information that's part of our new Haircare Revolution!