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WHY REDKEN CARES?

HELPING WOMEN IN NEED SINCE 2016

As the #1 professional brand in Canada, it is our responsibility to lead the nation regarding both product innovation and socially conscious initiatives.

Redken Cares focuses on raising awareness around the issues in our communities and helping make a difference.

For the 6th straight year, Redken is proud to partner with charities in every region that focus on helping those in need.

Hairdressers community logo

$20,000 DONATION TO EMPOWER 2SLGBTQ+ YOUTH ACROSS CANADA

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inspire the salon community to become safe space certified

activate: safe space certification program on access
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REDKEN CARES COLOR

GET YOUR COLOR REPLENISHMENT!

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ODOR FREE, CARE FREE

SAVE 30%

PURCHASE:

6 SHADES MIX ‘N MATCH of CHROMATICS

12 SHADES MIX ‘N MATCH of SEQ

RECEIVE:

1 RK CEXT MAG SHAMPOO

1 RK CEXT MAG CONDITIONER

SALON VALUE
$223.58
Code: R1616F
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FUSION FANTASY

SAVE 30%

PURCHASE:

6 SHADES MIX ‘N MATCH of FUSION

12 SHADES MIX ‘N MATCH of SEQ

RECEIVE:

1 RK CEXT MAG SHAMPOO

1 RK CEXT MAG CONDITIONER

SALON VALUE
$223.58
Code: R1617F
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LIQUID LOVE

SAVE 30%

PURCHASE:

6 SHADES MIX ‘N MATCH of COLOR GELS LACQUERS

12 SHADES MIX ‘N MATCH of SEQ

RECEIVE:

1 RK CEXT MAG SHAMPOO

1 RK CEXT MAG CONDITIONER

SALON VALUE
$223.58
Code: R1618F
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FAST CARE

SAVE 28%

PURCHASE:

6 SHADES MIX ‘N MATCH of COLOR GELS 10 MINUTE

12 SHADES MIX ‘N MATCH of SEQ

RECEIVE:

1 RK CEXT MAG SHAMPOO

1 RK CEXT MAG CONDITIONER

SALON VALUE
$237.80
Code: R1619F

WHERE SCIENCE MEETS STYLE

Hold, Heat protection, Volume, Texture, Shine, Oil absorption, Frizz control, Moisture
Bold - 5 new distinct families subbrand color synchronization
Clear - new consumer centric naming
Descriptive - front of pack benefits

produced in a factory committed to sustainable development

New sustainable packaging, same great FORMULAS. OUR STYLING bottles are made OF over 94% recycled plastics*

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THE #REINVENTION TAKEOVER

Reinvention - Wave 1: In salon september, Wave 2: In salon december
Reinvention - Wave 3: In salon january, Wave 4: 2023
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SPRAY OFFER

SAVE 26%

PURCHASE:

3 MAX HOLD HAIRSPRAY

3 CONTROL HAIRSPRAY

3 BRUSHABLE HAIRSPRAY

3 ROOT TEASE

RECEIVE:

2 #REINVENTION CAPES (VALUE $14 EACH)

1 EASEL CARD SPRAY

1 EASEL CARD VOLUME

SALON PRICE
$152.77
SALON VALUE
$207.78
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DRY SHAMPOO OFFER

SAVE 27%

PURCHASE:

2 DEEP CLEAN DRY SHAMPOO

RECEIVE:

1 EASEL CARD STAR

SALON PRICE
$32.73
SALON VALUE
$44.58
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REANIMATE STYLIST TOP SELLERS IN-AISLE BEST SELLERS STAND

*FRENCH ON THE BACK

THE BEST OF REDKEN AT 30% OFF

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CLASSIC

LITRE PRESCRIPTIONS

ALL SOFT SHAMPOO

ALL SOFT CONDITIONER

EXTREME SHAMPOO

EXTREME CONDITIONER

COLOR EXTEND SHAMPOO

COLOR EXTEND CONDITIONER

FRIZZ DISMISS SHAMPOO

FRIZZ DISMISS CONDITIONER

VOLUME INJECTION SHAMPOO

VOLUME INJECTION CONDITIONER

HAIR CLEANSING CREAM

PRE ART

SHAMPOO

SALON PRICE
$26.53
SALON VALUE
$38.39
MSRP: $44.22

CONDITIONER

SALON PRICE
$28.41
SALON VALUE
$41.09
MSRP: $47.35

PREMIUM+

LITRE PRESCRIPTIONS

ACIDIC BONDING CONCENTRATE SHAMPOO

ACIDIC BONDING CONCENTRATE CONDITIONER

SHAMPOO

SALON PRICE
$29.87
SALON VALUE
$43.19
MSRP: $49.78

CONDITIONER

SALON PRICE
$31.92
SALON VALUE
$46.19
MSRP: $53.20

PREMIUM

LITRE PRESCRIPTIONS

NEW BLONDAGE HIGH BRIGHT SHAMPOO

NEW BLONDAGE HIGH BRIGHT CONDITIONER

EXtREME BLEACH RECOVERY SHAMPOO

EXTREME LENGTH SHAMPOO

EXTREME LENGTH CONDITIONER

COLOR EXTEND BROWNLIGHTS SHAMPOO

COLOR EXTEND BROWNLIGHTS CONDITIONER

COLOR EXTEND MAGNETICS SHAMPOO

COLOR EXTEND MAGNETICS CONDITIONER

COLOR EXTEND BLONDAGE SHAMPOO

COLOR EXTEND BLONDAGE CONDITIONER

COLOR EXTEND GRAYDIANT SHAMPOO

COLOR EXTEND GRAYDIANT CONDITIONER

ALL SOFT MEGA SHAMPOO

ALL SOFT MEGA CONDITIONER

SHAMPOO

SALON PRICE
$27.55
SALON VALUE
$39.89
MSRP: $45.92

CONDITIONER

SALON PRICE
$29.10
SALON VALUE
$42.09
MSRP: $48.50

BREWS LITRE SALE30% OFF

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DAILY SHAMPOO

Universal cleanser that doesn’t strip the hair

SALON PRICE
$15.51
SALON VALUE
$22.39
MSRP: $25.85

3-IN-1

The ultimate all-in-one shampoo, conditioner, and body wash

DAILY CONDITIONER

For moisturizing and conditioning the hair daily

SALON PRICE
$15.99
SALON VALUE
$23.09
MSRP: $26.65
Stylist image

1. CREATIVITY

CELEBRATE STYLISTS’ BOLD CREATIVITY DURING BUSIEST TIME OF THE YEAR

2. EDUCATION

LEARN NEW WAYS TO USE STYLING SKUS FROM STYLISTS ACROSS CANADA

3. VISIBILITY

HAVE YOUR CREATIONS SEEN BY STYLISTS ALL ACROSS CANADA! LIMITLESS OPPORTUNITY!

PRIZES

NATIONAL WINNER

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SALON MAGAZINE ONLINE INTERVIEW

TOP 7 + NATIONAL WINNER BEST FROM EACH PROVINCE

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DIGITAL END CAP FEATURE

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5TH AVENUE FEED SHOUTOUT

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ENGRAVED WINNER’S TROPHIES

HOW DOES IT WORK?

ALL STYLISTS WELCOME!

1. CREATE

USE REDKEN PRODUCTS TO FILM OR TO TAKE A PICTURE OF YOUR CLIENTS’ BEST END RESULT!

2. SUBMIT

BETWEEN DECEMBER 1ST AND JANUARY 31ST, POST YOUR BEST HOLIDAY LOOK ON SOCIAL USING #RKCNTS2022

3. WIN… BIG!!!!

ON FEBRUARY 6TH, THE THE BEST CREATION WILL BE CROWNED THE WINNER OF CANADA’S NEXT TOP STYLIST!

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The Director's Cut

By terry ritcey, national education director

THE FINAL CUT

This year marks my 46 years in this beloved industry as a Hairdresser, and most notably I celebrated my 20th anniversary at Redken this year, which has been the greatest journey of my life. However, there is a time to come and a time to go, and this is my time to go… I did what I came to do.

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