

TIME TO GLOSS UP THE YEAR WITH SHADES EQ!
Start the year off right
with re-stocking on your favourite acidic toner!
PURCHASE:
24 MIX & MATCH SHADES EQ
RECEIVE:
2 SHADES EQ PROCESSING SOLUTION 1L
PREPACK:
1 SEQ VV SWATCH PAGE
1 SEQ N SWATCH PAGE
1 SEQ GI SWATCH PAGE
1 SEQ T SWATCH PAGE
1 SEQ P SWATCH PAGE

Shades eq is THE GO-TO FOR BLONDE TONING !
CHECK OUT OUR MUST-HAVES BELOW!

NATURAL BLONDE


ICY BLONDE


PEARL BLONDE


ASHY BLONDE


MATTE BLONDE

HAVE YOU TRIED OUR NEW LEVEL 10s?
Because if not, you’re missing out!

Our best toners for high level blondes. Now, introducing 3 new shades to add to the Shades EQ high level toning palette, powered by our most loved shade toning families –Titanium (T), Pearl (P) and Gold Iridescent (GI):
010T –Platinum
010P –Ivory Pearl
010GI –Tahitian Sand
And of course, the 2 you already know and love
010N –Delicate Natural
010VV –Lavender Ice
SHADES EQ TONERS ARE PERFECT FOR
NEUTRALIZING UNWANTED UNDERTONES EXPOSED BY LIGHTENING CUSTOMIZING HAIR’S TONE FOR MAXIMUM PERSONALIZATION

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010GI TAHITIAN SAND

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010T PLATINUM

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010P IVORY PEARL
HAVE YOU SEEN OUR MANTRA WALLS IN STORES?
Go check it out for an integrated digital experience

FULL MANTRA STORY
Find the top shades in color gels and shades eq to create the perfect liquid pairing
NEAR FIELD COMMUNICATION & QR
Giving you all the information you need about color gels, shades eq, and flash lift, right in the palm of your hands!
THE BEST OF REDKEN AT 20% OFF

CLASSIC
LITRE PRESCRIPTIONS
HAIR CLEANSING CREAM
PRE ART
ALL SOFT SHAMPOO
ALL SOFT CONDITIONER
EXTREME SHAMPOO
EXTREME CONDITIONER
COLOR EXTEND SHAMPOO
COLOR EXTEND CONDITIONER
FRIZZ DISMISS SHAMPOO
FRIZZ DISMISS CONDITIONER
HIGH RISE SHAMPOO
HIGH RISE CONDITIONER
CURVACEOUS LOW FOAM SHAMPOO
CURVACEOUS HIGH FOAM SHAMPOO
CURVACEOUS CONDITIONER
SHAMPOO
CONDITIONER
PREMIUM
LITRE PRESCRIPTIONS
EXtREME BLEACH RECOVERY SHAMPOO
EXTREME LENGTH SHAMPOO
EXTREME LENGTH CONDITIONER
COLOR EXTEND BROWNLIGHTS SHAMPOO
COLOR EXTEND BROWNLIGHTS CONDITIONER
COLOR EXTEND MAGNETICS SHAMPOO
COLOR EXTEND MAGNETICS CONDITIONER
COLOR EXTEND BLONDAGE SHAMPOO
COLOR EXTEND BLONDAGE CONDITIONER
COLOR EXTEND GRAYDIANT SHAMPOO
COLOR EXTEND GRAYDIANT CONDITIONER
ALL SOFT MEGA SHAMPOO
ALL SOFT MEGA CONDITIONER
SHAMPOO
CONDITIONER
NATURAL
LITRE PRESCRIPTIONS
NATURE + SCIENCE ALL SOFT SHAMPOO
NATURE + SCIENCE ALL SOFT CONDITIONER
NATURE + SCIENCE EXTREME SHAMPOO
NATURE + SCIENCE EXTREME CONDITIONER
NATURE + SCIENCE COLOR EXTEND SHAMPOO
NATURE + SCIENCE COLOR EXTEND CONDITIONER
SHAMPOO
CONDITIONER
INTRODUCING NEW WORK HARD

New! WORK HARD
50% more product
68% less plastic
SAME GREAT FORMULA
BREAK THE MOLD
PURCHASE:
3 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML
RECEIVE:
1 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML TESTER
WORK HARD, PLAY HARD
CELEBRATE A HARD WORK WEEK WITH NEW WORK HARD

Purchase
2 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML
+ MIX & MATCH 10 TOP SELLING POMADES
HIGH HOLD POMADE
THICKENING POMADE
CREAM MANEUVER POMADE
OUTPLAY TEXTURE POMADE
CLAY POMADE
WAX POMADE
RECEIVE: PRODUCTS
2 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML
RECEIVE: BREWS PONG KIT
2 PING PONG BALLS
6 BREWS SUSTAINABLE SOLO CUPS
2 BREWS SUSTAINABLE MINI FLAGS



JOIN THE HYPE INTRODUCING BREWS PONG!
THE ENDLESS POSSIBILITIES WITH BREWS PONG
SOCIAL EVENT
Build your social following by raffling off the pong kit on your social media to generate buzz around brews and your salon!
INCREASED TRIAL!
Any purchase of new work hard allows the customer to throw a ping pong ball into the kit! Whoever wins gets a pomade of their choice AT 25% off!
TEAM BONDING NIGHT!
Host a salon team bonding night over some brews! Whoever wins the round gets to take home two new work hard for themselves!
CAMO PONG!
Any camo client gets to throw a ping pong ball into the cup that holds an in-salon coupon to be used for their next visit!

The Director's Cut
By terry ritcey, national education director
SHADES EQ GLOSS - BACKGROUND VS. TONE
Very often I am asked to explain the difference between background and tone in haircolor. I am going to use Shades EQ Gloss as our example. I hope you find this explanation helpful.
IS 2021 THE YEAR TO CHANGE THE WAY YOU RUN YOUR BUSINESS?


L'Oréal Professional Products Division is happy to announce its partnership with Summit Salon Business Center (SSBC) across all L'Oréal professional brands, including

Start the year off right
SSBC is a business-building program to help salons learn how to be more profitable and improve the overall experience for their quests and employees.
Founded in 1993, SSBC equips salons with the necessary busineskills to reach their full potential and help ensure the salon industry foundation is strong for future generations.

SUMMIT STYLIST
BUILD A FINANCIALLY REWARDING CAREER AND PROVIDE WORLD CLASS SERVICE
SERVICE PROVIDERS AND SALON LEADERS
Understand our changing customers, new business trends, and industry stats
Enhance salon guest experience and build your business behind the chair
Identify customer types to create a comfortable retail dialogue
CREATE IMMEDIATE ACTIONS AND RESULTS
Best practices for increasing service sales, retention, referrals, and retail sales
How and when to raise your service prices
Implement an action plan for building wealth by personal financial planning

FEBRUARY 8
11:30 a.m. to 2:30 p.m. (Est)

VIRTUAL
(Zoom link will be sent upon registration)

$75
PAY WITH LOYALTY POINTS

Select the voucher SUMMIT SALON BUSINESS CENTER in the "Education and Events" tab.

Choose the amount of points you want to allocate to this Summit class, then purchase the voucher. A confirmation email will be sent to you.

Complete your registration on Evenbrite.ca by entering your voucher number, the deduction will be done automatically.

YOU'RE IN!
PAY BY CREDIT CARD
OR CONTACT YOUR BRAND’S BUSINESS CONSULTANT TODAY FOR SPLIT PAYMENTS AND QUESTIONS!
AS SEEN IN SALON MAGAZINE’S JANUARY/FEBRUARY 2021 EDITION

Summit Program taught me how to implement all the systems to grow and succeed in my salon. It outlines how to help staff grow and how to handle expenses, budgeting, mentoring, plus tips for leading your team. It’s highly recommended to anyone looking for guidance on their salon business.
CELIDH COSTELLO
Going through the SSBC program and working with their coaches gave us the necessary foundations to create the systems and structure we needed for our growing business. Definitely one of the best investments I have ever made in myself as a leader in my salon company!
KRISTIE LESLIE
I was looking for a concept that allowed growth and profitability to my new salon company, and also offered a clear career path to our growing stylists. We all know stylists are a creative bunch of people and numbers are not really their strong suit. Summit has created the formula allowing youth run your salon company with confidence.
JILLIAN CHAMBERS

REDKEN DISTRIBUTOR PARTNERS

BRITISH COLUMBIA ICON SALON SYSTEMS
#610 13361 78th Ave.Surrey, BC V3W 5B9
T: (604) 591-2339
www.iconbc.com
@iconsalonsystems

QUÉBEC CONCEPT JP
2089 boul. MichelinLaval, QC H7L 5B7
T: (450) 687-2595
Toll Free: 1-800-795-2595
conceptjp.com
@concept_jp

NOVA SCOTIA-NEW BRUNSWICK PRINCE EDWARD ISLAND MARITIME BEAUTY SUPPLY
3695 Barrington St.Halifax, NS B3K 2Y3
T: (902) 429-8510
Toll Free: 1-800-565-7721
www.maritimebeauty.com
@maritimebeautysupply

ALBERTA-SASKATCHEWAN-MANITOBA SUMMIT SALON SERVICES
#105 – 10905 48 St. SECalgary, AB T2C 1G8
T: (403) 252-6201
Toll Free: 1-888-895-4045
summitsalons.ca
@summitsalonservices

ONTARIO ALTERNATIVE BEAUTY SERVICES
6315 Kestrel RdMississauga, ON L5T 1Z4
T: (905) 670-0611
Toll Free: 1-866-592-0048
alternativebeauty.ca
@alternativebeautyservices

NEWFOUNDLAND AND LABRADOR
O’REGAN AGENCIES LTD.8 Cornwall Ave
St. John’s, NFLD A1E 1Y5
T: (709) 579-6881
Toll Free: 1-800-563-3444
shop.oregan.ca
@oregan_agencies