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BRIGHTER. BOLDEr. BONDED

SHADES EQ COPPER
What is your hair type?

NEW COPPER BLONDES

What is your hair type?
View all offers

SMALL COPPER BLONDES OFFER

SAVE 11%

PURCHASE

3 new shades eq gloss bi 010aa
3 new shades eq gloss bi 07aa
3 new shades eq gloss bi 09cr

receive FOR FREE

1 shades eq processing solution 1 l

plv ppk

1 seqbi copper wall chart
1 seqbi copper swatch page
SALON PRICE
$83.25
SALON VALUE
$93.24

LARGE COPPER BLONDES OFFER

SAVE 22%

PURCHASE

mix and match 24 seq gloss
3 new shades eq gloss bi 010aa
3 new shades eq gloss bi 07aa
3 new shades eq gloss bi 09cr

receive FOR FREE

2 flbi 1 lb

plv ppk

1 seqbi copper wall chart
1 seqbi copper swatch page
1 redken cape - $16.99 value
SALON PRICE
$299.01
SALON VALUE
$385.58

new ! acidic bonding concentrate lightweight liquid conditioner

ABC 5 minute liquid conditioner

what is it?

Sprayable conditioner is formulated specifically to repair bonds and add smoothness to highly processed, fine hair without added weight. This conditioner quickly absorbs into the hair fiber, providing effortless application, internal strength repair, and volume.

who is it for?

Clients with fine hair looking for intense hair repair.

what is the technology?

Acidic, liquid conditioner with strategic combination of conditioning oils  and high bonding actives. Formulated with natural oils, less wax and no silicone to repair the hair from the inside out, without coating the hair. 

what are the benefits?

48 hours of volume**
Lightweight bond repair
2 days of non-oily hair**
4x easier detangling*

new ! acidic bonding concentrate 5-minute liquid mask

ABC 5 minute liquid mask

WHAT IS IT?

This ultra-conditioning mask provides deep hydration and deep repair on all hair types and textures. In just 5 minutes, this mask melts into hair to not only coat, but repair hair damage deep inside the fiber. Leaves hair looking and feeling healthier than ever before.

WHo is it for?

Clients of all hair types and textures, looking for deep hydration and bond repair.

what is the technology?

Formulated with our most intensive Conditioning Care complex, a high concentration of cationic agents and conditioning oils, this mask offers immediate detangling, and a smooth, moisturized signature touch without the weight.

what are the benefits?

16% Conditioning Care complex for 72 hours of ultra-hydration**
2x shine for 3 days**
3x stronger inside and out*
14x better detangling*

FULL RANGE OF BONDING BENEFITS

acidic bonding concentrate
What is your hair type?
View all offers

BIG offer

SAVE 30%

purchase retail at 10% off

3x new! ABC lightweight conditioner (200 ml)
3x new! ABC 5-minute mask (250 ml)
3x ABC leave-in (150 ml)
6x ABC shampoo (300 ml)

receive

1x new! ABC lightweight conditioner (200 ml)
1x new! ABC 5-minute mask (250 ml)
2x ABC shampoo (1 l)
2x Liter pump
SALON PRICE
$319.00
SALON VALUE
$454.00

SMALL offer

SAVE 10%

purchase at 10% off

1x new! ABC lightweight conditioner (200 ml)
1x new! ABC 5-minute mask (250 ml)
1x ABC leave-in (150 ml)
1x ABC shampoo (300 ml)
SALON PRICE
$79.00
SALON VALUE
$88.00

LIGHTENER AND DEVELOPER SALE

View all offers

THE BEST LIGHTENERS

Classic offer for any salon to start blonding!

FLASH LIFT

907 G

SAVE 25%

SALON PRICE
$45.14
SALON VALUE
$60.19

FLASH LIFT BLONDER INSIDE

907 G

SAVE 30%

SALON PRICE
$58.93
SALON VALUE
$84.19

OIL LIGHTENING SYSTEM

SAVE 20%

SALON PRICE
$14.15
SALON VALUE
$17.69
View all offers

DEVELOPER SALE

20% off on all developers

SHADES EQ

SHADES EQ PROCESSING SOLUTION 1 L
GEL-TO-CREAM PROCESSING SOLUTION 1 L
SALON PRICE
$7.99
SALON VALUE
$9.99

CHROMATICS*

CHROMATICS OIL CREAM DEVELOPER 10 VOL.
CHROMATICS OIL CREAM DEVELOPER 20 VOL.
CHROMATICS OIL CREAM DEVELOPER 30 VOL.
SALON PRICE
$10.07
SALON VALUE
$12.59
NOW 50% PCR PLASTIC!

FUSION / COLOR GELS / LIGHTENERS

PRO-OXIDE CREAM DEVELOPER 10 VOL.
PRO-OXIDE CREAM DEVELOPER 20 VOL.
PRO-OXIDE CREAM DEVELOPER 30 VOL.
PRO-OXIDE CREAM DEVELOPER 40 VOL.
SALON PRICE
$7.75
SALON VALUE
$9.69

HOW IT WORKS

STEP 1

Redken newsletter is sent to all stylists and salon owners who are signed up, explaining the rules of the contest

STEP 2

Consumer pre-books their next appointment with their stylist

Salons: fill out the ballot card to keep track of in-salon prize raffle

STEP 3

The stylist shows the qr code from the newsletter to their consumer through their phone

Salons: option to scan the QR code on the tent card

STEP 4

Consumer scans the QR code with their phone camera and fills in the information on the website

STEP 5

Both the stylist and the consumer get the chance to win the colorobsessed grand prize!

Salons: consumers get the chance to win a bonding kit! 4 kits to give out per salon

the pre-booking incentives!

august 1st – August 31st

consumers

Get the chance to win weekly in-salon and online grand prizes
4 in-salon prizes (1 every 2 weeks)
5 grand prizes (1 per region)

STYLISTS

Get the chance to win the online grand prize with their consumer
5 grand prizes
(1 per region & linked to consumer)

SALONS

Get the chance to win $2,000 for education on c5a
10 prizes (5 chosen at random per region and 5 with the most entries per region)

the pre-booking PRIZES!

consumers

Get the chance to win weekly in-salon and online grand prizes
in-salon prize implementation:
salons will be encouraged to randomly choose 1 consumer every second week for the duration of the contest in order to incentivize salon pre-booking
winners should be randomly chosen among all the consumers who pre-booked in salon.
in-salon prize information:
included in prepack kit sent directly to salon
4 consumer in-salon prizes per kit
salons will receive ballots to activate this in salon and keep track of pre-bookings

STYLISTS

Get the chance to win the online grand prize with their consumer
grand prize general information:
10 winners
winners will be drawn randomly from all online entries (one per region)
winning stylist will be linked to winning consumer and contacted separately
consumers need have stylist information (email) for them to fill the form correctly

SALONS

Get the chance to win $2,000 for education on c5a
salon prize general information:
10 winners
5 salons (1 in each region) with the highest number of contest entries will win the prize
5 salons will also be selected at random in each region to win the prize
the $2,000 can be used towards any education class or event through c5a

not just the cutest bag ever!

durable
made from recycled
plastic bottles
waterproof
100% recycled + 100% recyclable
View all offers

OilS OBSESSED

save 28%

PURCHASE

12 shades mix ‘n match of cgoils
36 shades mix ‘n match of seq

receive

1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo + conditioner)
4 toiletry bags ($5 each)
SALON PRICE
$455.52
SALON VALUE
$631.44

FUSION OBSESSED

save 29%

PURCHASE

12 shades mix ‘n match of fusion
36 shades mix ‘n match of seq

receive

1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo + conditioner)
4 toiletry bags ($5 each)
SALON PRICE
$431.52
SALON VALUE
$607.44

LACQUERS OBSESSED

save 29%

PURCHASE

12 shades mix ‘n match of cgl
36 shades mix ‘n match of seq

receive

1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo + conditioner)
4 toiletry bags ($5 each)
SALON PRICE
$431.52
SALON VALUE
$607.44

time OBSESSED

save 28%

PURCHASE

12 shades mix ‘n match of cgl10
36 shades mix ‘n match of seq

receive

1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo + conditioner)
4 toiletry bags ($5 each)
SALON PRICE
$455.52
SALON VALUE
$631.44

color obsessed: stores

save 6%

PURCHASE

6 shades mix ‘n match of seq

receive

1 seq processing solution 8 oz.
+ scan the promo callout card to take part in color obsessed!
SALON PRICE
$53.94
SALON VALUE
$57.23
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August 2023 price list

redken distributor partners

BRITISH COLUMBIA ICON SALON SYSTEMS

#610 13361 78th Ave.
Surrey, BC V3W 5B9
T: (604) 591-2339
www.iconbc.com
@iconsalonsystems

QUÉBEC CONCEPT JP

2089 boul. Michelin
Laval, QC H7L 5B7
T: (450) 687-2595
Toll Free: 1-800-795-2595
conceptjp.com
@concept_jp

NOVA SCOTIA-BRUNSWICK PRINCE EDWARD ISLAND MARITIME BEAUTY SUPPLY

3695 Barrington St.
Halifax, NS B3K 2Y3
T: (902) 429-8510
Toll Free: 1-800-565-7721
www.maritimebeauty.com
@maritimebeautysupply

ALBERTA-SASKATCHEWAN-MANITOBA SUMMIT SALON SERVICES

#105 – 10905 48 St. SE
Calgary, AB T2C 1G8
T: (403) 252-6201
Toll Free: 1-888-895-4045
summitsalons.ca
@summitsalonservices

ONTARIO ALTERNATIVE BEAUTY SERVICES

6315 Kestrel Rd
Mississauga, ON L5T 1Z4
T: (905) 670-0611
Toll Free: 1-866-592-0048
alternativebeauty.ca
@alternativebeautyservices
o'regan

NEWFOUNDLAND AND LABRADOR

O’REGAN AGENCIES LTD.
8 Cornwall Ave
St. John’s, NFLD A1E 1Y5
T: (709) 579-6881
Toll Free: 1-800-563-3444
shop.oregan.ca
@oregan_agencies