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BRIGHTER. BOLDEr. BONDED
SHADES EQ COPPER
NEW COPPER BLONDES
View all offers
SMALL COPPER BLONDES OFFER
SAVE 25%
PURCHASE
3 new shades eq gloss bi 010aa
3 new shades eq gloss bi 07aa
3 new shades eq gloss bi 09cr
receive FOR FREE
1 shades eq processing solution 1 l
plv ppk
1 seqbi copper wall chart
1 seqbi copper swatch page
SALON PRICE
$83.25
SALON VALUE
$110.70
CODE: R1677F
LIMIT OF 1 PER ACCOUNT
LIMIT OF 1 PER ACCOUNT
LARGE COPPER BLONDES OFFER
SAVE 32%
PURCHASE
mix and match 24 seq gloss
3 new shades eq gloss bi 010aa
3 new shades eq gloss bi 07aa
3 new shades eq gloss bi 09cr
receive FOR FREE
2 flash lift bonder inside 500g
plv ppk
1 seqbi copper wall chart
1 seqbi copper swatch page
1 redken cape
SALON VALUE
$439.09
CODE: R1678F
LIMIT OF 1 PER ACCOUNT
LIMIT OF 1 PER ACCOUNT
new ! acidic bonding concentrate lightweight liquid conditioner
what is it?
Sprayable conditioner is formulated specifically to repair bonds and add
smoothness to highly processed, fine hair
without added weight. This conditioner quickly absorbs into the hair
fiber, providing effortless application, internal
strength repair, and volume.
who is it for?
Clients with fine hair looking for intense hair repair.
what is the technology?
Acidic, liquid conditioner with strategic combination of conditioning
oils and high bonding actives. Formulated with
natural oils, less wax and no silicone to repair the hair from the
inside out, without coating the hair.
what are the benefits?
48 hours of volume**
Lightweight bond repair
2 days of non-oily hair**
4x easier detangling*
new ! acidic bonding concentrate 5-minute liquid mask
WHAT IS IT?
This ultra-conditioning mask provides deep hydration and deep repair on
all hair types and textures. In just 5 minutes,
this mask melts into hair to not only coat, but repair hair damage deep
inside the fiber. Leaves hair looking and
feeling healthier than ever before.
WHo is it for?
Clients of all hair types and textures, looking for deep hydration and
bond repair.
what is the technology?
Formulated with our most intensive Conditioning Care complex, a high
concentration of cationic agents and conditioning
oils, this mask offers immediate detangling, and a smooth, moisturized
signature touch without the weight.
what are the benefits?
16% Conditioning Care complex for 72 hours of
ultra-hydration**
2x shine for 3 days**
3x stronger inside and out*
14x better detangling*
FULL RANGE OF BONDING BENEFITS
acidic bonding concentrate
View all offers
BIG offer
SAVE 39%
purchase
3x new!
ABC
lightweight conditioner (200 ml)
3x new!
ABC
5-minute mask (250 ml)
3x ABC leave-in (150 ml)
6x ABC shampoo (300 ml)
receive
1x new!
ABC
lightweight conditioner (200 ml)
1x new!
ABC
5-minute mask (250 ml)
2x ABC shampoo (1 l)
2x Liter pump
SALON PRICE
$319.00
SALON VALUE
$529.61
CODE: R1679F
SMALL offer
SAVE 24%
purchase
1x new!
ABC lightweight conditioner (200 ml)
1x new!
ABC 5-minute mask (250 ml)
1x ABC leave-in (150 ml)
1x ABC shampoo (300 ml)
SALON PRICE
$79.00
SALON VALUE
$103.36
CODE: R1680F
LIGHTENER AND DEVELOPER SALE
View all offers
THE BEST LIGHTENERS
Classic offer for any salon to start blonding!
FLASH LIFT
907 G
SAVE 37%
SALON
PRICE
$45.14
SALON
VALUE
$71.49
FLASH LIFT BLONDER INSIDE
907 G
SAVE 41%
SALON
PRICE
$58.93
SALON
VALUE
$99.69
OIL LIGHTENING SYSTEM
SAVE 33%
SALON
PRICE
$14.15
SALON
VALUE
$21.09
View all offers
DEVELOPER SALE
Upto 33% off on all developers
SHADES EQ
SHADES EQ PROCESSING SOLUTION 1 L
GEL-TO-CREAM PROCESSING SOLUTION 1 L
SALON PRICE
$7.99
SALON VALUE
$11.79
CHROMATICS*
CHROMATICS
OIL CREAM
DEVELOPER 10
VOL.
CHROMATICS
OIL CREAM
DEVELOPER 20
VOL.
CHROMATICS
OIL CREAM
DEVELOPER 30
VOL.
SALON
PRICE
$10.07
SALON
VALUE
$14.89
NOW 50% PCR PLASTIC!
FUSION / COLOR GELS / LIGHTENERS
PRO-OXIDE
CREAM
DEVELOPER 10
VOL.
PRO-OXIDE
CREAM
DEVELOPER 20
VOL.
PRO-OXIDE
CREAM
DEVELOPER 30
VOL.
PRO-OXIDE
CREAM
DEVELOPER 40
VOL.
SALON
PRICE
$7.75
SALON
VALUE
$11.49
HOW IT WORKS
STEP 1
Redken newsletter is sent to all stylists and salon owners who are signed up, explaining the rules of the contest
STEP 2
Consumer pre-books their next appointment with their stylist
Salons: fill out the ballot card to keep track of in-salon prize raffle
STEP 3
The stylist shows the qr code from the newsletter to their consumer through their phone
Salons: option to scan the QR code on the tent card
STEP 4
Consumer scans the QR code with their phone camera and fills in the information on the website
STEP 5
Both the stylist and the consumer get the chance to win the colorobsessed grand prize!
Salons: consumers get the chance to win a bonding kit! 4 kits to give out per salon
the pre-booking incentives!
august 1st – August 31st
consumers
Get the chance to win weekly
in-salon
and online grand prizes
4 in-salon prizes (1 every 2 weeks)
5 grand prizes (1 per region)
STYLISTS
Get the chance to win
the
online grand prize with their consumer
5 grand prizes
(1 per region & linked to consumer)
(1 per region & linked to consumer)
SALONS
Get the chance to win $2,000 for education on c5a
10 prizes (5 chosen at random per region
and 5 with the most entries per region)
the pre-booking PRIZES!
consumers
Get the chance to win weekly
in-salon
and online grand prizes
in-salon prize implementation:
salons will be encouraged to randomly choose 1 consumer every second
week for the duration of the contest in order to
incentivize salon pre-booking
winners should be randomly chosen among all the consumers who
pre-booked in salon.
in-salon prize information:
included in prepack kit sent directly to salon
4 consumer in-salon prizes per kit
salons will receive ballots to activate this in salon and keep track
of pre-bookings
STYLISTS
Get the chance to win the online grand prize with their consumer
grand prize general information:
10 winners
winners will be drawn randomly from all online entries (one per
region)
winning stylist will be linked to winning consumer and contacted
separately
consumers need have stylist information (email) for them to fill the
form correctly
SALONS
Get the chance to win $2,000 for education on c5a
salon prize general information:
10 winners
5 salons (1 in each region) with the highest number of contest
entries will win the prize
5 salons will also be selected at random in each region to win the
prize
the $2,000 can be used towards any education class or event through
c5a
not just the cutest bag ever!
durable
made from recycled
plastic bottles
waterproof
100% recycled + 100% recyclable
View all offers
OilS OBSESSED
save 37%
PURCHASE
12 shades mix ‘n match of cgoils
36 shades mix ‘n match of seq
receive
1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo +
conditioner)
4 toiletry bags ($5 each)
SALON VALUE
$726.80
CODE: R1663F
FUSION OBSESSED
save 39%
PURCHASE
12 shades mix ‘n match of fusion
36 shades mix ‘n match of seq
receive
1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo +
conditioner)
4 toiletry bags ($5 each)
SALON VALUE
$702.32
CODE: R1664F
LACQUERS OBSESSED
save 39%
PURCHASE
12 shades mix ‘n match of cgl
36 shades mix ‘n match of seq
receive
1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo +
conditioner)
4 toiletry bags ($5 each)
SALON VALUE
$702.32
CODE: R1665F
time OBSESSED
save 37%
PURCHASE
12 shades mix ‘n match of cgl10
36 shades mix ‘n match of seq
receive
1 colorobsessed tent card with qr code
1 ballot card pack for in-salon prize
4 bonding kits (testers: abc shampoo +
conditioner)
4 toiletry bags ($5 each)
SALON VALUE
$726.80
CODE: R1666F
color obsessed: stores
save 28%
PURCHASE
6 shades mix ‘n match of seq
receive
1 seq processing solution 8 oz.
+ scan the promo callout card to take part in color obsessed!
+ scan the promo callout card to take part in color obsessed!
SALON PRICE
$53.94
SALON VALUE
$75.19
CODE: R1667F
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