

NEW SHADES EQ BABY BLONDE

PREMIXED TO CREATE THE BABY BLONDE TREND WITHOUT THE GUESSWORK
3 NEW VIOLET GOLD SHADES

NATURAL, SUNKISSED AND IRIDESCENT COLOR
THE PERFECT BALANCE OF COOL VIOLET AND WARM GOLD REFLECT ON A BROWN-TO-TAN BASE



NEW SHADES EQ BABY BLONDES
VIOLET GOLD VS. GOLD IRIDESCENT




VG VIOLET DYES (.2)
Tones down yellow undertones
Provides visible iridescence
GOLD DYES (.3)
Provides sunkissed glow effect
Balances coolness of violet


GI GOLD DYES (.3)
Predominately gold tones for golden gloW
VIOLET DYES (.2)
Provides sunkissed glow effect
Hint of violet subtle iridescence
GET YOUR BABY BLONDE SHADES TODAY!
PURCHASE
3 RK SEQ GLOSS 010VG 60 ML
3 RK SEQ GLOSS 09VG 60 ML
3 RK SEQ GLOSS 08VG 60 ML
PLV
SEQ VGs SWATCH TOOL

TODAY IS THE DAY YOU CREATE YOUR DREAM BLONDES!

PURCHASE
MIX AND MATCH OF 12 SEQ
3 RK SEQ GLOSS 010VG 60 ML
3 RK SEQ GLOSS 09VG 60 ML
3 RK SEQ GLOSS 08VG 60 ML
1 RK FLASH LIFT BONDER INSIDE 1 LB
RECEIVE
1 RK PRO-OXIDE 20 VOLUME 1 L
1 RK SHADES EQ PROCESSING SOLUTION 1 L
1 RK SEQ CRYSTAL CLEAR 500 ML
PLV PREPACK
1 SEQ VGs SWATCH TOOL
1 SEQ VG WALL CHART (EN/FR)
3 WIDE AND LONG COLOR BRUSHES
3 MIXING BOWLS
3 WHISKS
HAVE YOU TRIED FLASH LIFT BONDER INSIDE YET?

BONDER ALREADY INSIDE = LESS TIME MIXING AND LESS EXPENSIVE!
THE IMPORTANCE OF BONDERS:
Help reduce breakage for increased strength
Improve elasticity, smoothness, and shine
1. BUILT-IN MEASURING CAP
No scoop needed
2. EASY POUR SPOUT
No clump, no plume, no mess
3. THIN FLEX PACK DESIGN
Space saving for easy storage

DEEP CLEAN DRY SHAMPOO
STAY FRESHER, LONGER. NO WATER REQUIRED.

BEST DRY SHAMPOO, 2020 WINNER ALLURE - BEST OF BEAUTY AWARD

WHAT IS IT?
A uniquely formulated dry shampoo that provides maximum oil absorption for up to fourth day hair! Double the performance OF Pillow Proof Blow Dry 2-Day Extender.
TECHNOLOGY AND INGREDIENTS
Deep Clean Dry Shampoo is formulated with rice and Tapioca starch for maximum oil absorption.







DEEP CLEAN GRAB & GO


PURCHASE
9 DEEP CLEAN DRY SHAMPOO 5 oz.
RECEIVE
1 DEEP CLEAN DRY SHAMPOO 5 oz. TESTER
1 STYLING BEST SELLERS CHECKOUT DISPLAY
1 DEEP CLEAN DRY SHAMPOO SHELF TALKER

INTRODUCING STYLING BEST SELLERS CHECKOUT DISPLAY
1. SIX INDIVIDUAL SLOTS FOR QUICK MERCHANDISING PLUS ONE TESTER SLOT TO INCENTIVIZE PURCHASE
2. DURABLE MATERIAL TO MERCHANDISE any styling product THROUGHOUT THE YEAR
3. Interchangeable GRAPHICS TO ANIMATE NEW LAUNCHES AND PROMOTIONS
4. SIZING MADE FOR ALL STYLING PRODUCTS
DEEP CLEAN ESSENTIALS

PURCHASE
6 DEEP CLEAN DRY SHAMPOO 5 oz.
RECEIVE
1 DEEP CLEAN DRY SHAMPOO 5 oz. TESTER
1 DEEP CLEAN DRY SHAMPOO SHELF TALKER
Hairspray Blowout

PURCHASE
MIX AND MATCH 12 OF TOP SELLING HAIRSPRAYS - 25% OFF!
TRIPLE TAKE 32 SPRAY 300 ML
CONTROL ADDICT 28 SPRAY 300 ML
FORCEFUL 23 SPRAY 300 ML
QUICK DRY 18 SPRAY 300 ML
WAX BLAST 10 150 ML
FASHION WORK 12 365 ML
WINDBLOWN 05 235 ML
TRIPLE PURE 32 9 OZ.
RECEIVE
2 LOLLIPOP CARD INSERTS



The Director's Cut
By terry ritcey, national education director
INTRODUCING THE NEW SHADES EQ GLOSS VIOLET GOLD FAMILY - BABY BLONDE
The new Shades EQ Gloss Violet Gold family is Redken’s new take on the rising Baby Blonde trend in hair color.


SSBC BUSINESS DEVELOPMENT COURSE

MINDFUL LEADERSHIP
THE LEADER NEEDS TO BE THE CALMEST PERSON IN EVERY SITUATION
LEARNING TO BE MINDFUL
Identify the “triggers” that knock you off your purpose
Implement the process of heart-to-heart conflict resolutions
Improve your response and the outcome of difficult situations
Understand social-emotional learning & the power of emotional intelligence
OUTCOMES OF PRACTICING MINDFULNESS
Improve the outcome of difficult situations
Become "better" by improving your thinking
Enhance your coaching ability by applying a growth mindset
Respond effectively rather than reacting too quickly

APRIL 19
10:00 a.m. to 4:00 p.m. (Est)

Brookstreet Ottawa
525 Legget Dr, Kanata, ON K2K 2W2

$200
MISSION POSSIBLE
ELEVATE CUSTOMER CARE, INCREASE SALES AND CELEBRATE AS A SALON TEAM!
DAY 1: SERVICE PROVIDERS, FRONT DESK, LEADERSHIP TEAM WE ARE STRONGER TOGETHER!
Learn simple self-action steps to enhance your life and salon career
Discover the 5 key areas of a guest’s first impression
Understand your career path and turn your passion into profit
Assess each other’s role and responsibility in customer service and team growth
DAY 2: SALON LEADERSHIP TEAM ONLY LEVEL UP LEADERSHIP!
Discover your individual purpose and role in leading your team
Increase sales through the front desk by learning how to implement bonus systems
Leave with an immediate and long-term action plan and start taking action!
BONUS SESSION INCLUDED
Reserve a one-on-one strategy session with Peter, Kristi, or a SSBC Coach.
Talk to your Sales Consultant to schedule your session. (Sessions are limited)

APRIL 25/26
25: 9:00 a.m. to 3:00 p.m. (Est)
26: 9:00 a.m. to 1:00 p.m. (Est)

Sheraton MTL Airport
555 McMillan Blvd, Montréal, QC H9P 1B7

$125/1 day
$350/2 days
PAY WITH LOYALTY POINTS

Select the voucher SUMMIT SALON BUSINESS CENTER in the "Education and Events" tab.

Choose the amount of points you want to allocate to this Summit class, then purchase the voucher. A confirmation email will be sent to you.

Complete your registration on Evenbrite.ca by entering your voucher number, the deduction will be done automatically.

YOU'RE IN!
OR CONTACT YOUR BRAND’S BUSINESS CONSULTANT TODAY FOR SPLIT PAYMENTS AND QUESTIONS!
REDKEN DISTRIBUTOR PARTNERS

BRITISH COLUMBIA ICON SALON SYSTEMS
#610 13361 78th Ave.Surrey, BC V3W 5B9
T: (604) 591-2339
www.iconbc.com
@iconsalonsystems

QUÉBEC CONCEPT JP
2089 boul. MichelinLaval, QC H7L 5B7
T: (450) 687-2595
Toll Free: 1-800-795-2595
conceptjp.com
@concept_jp

NOVA SCOTIA-NEW BRUNSWICK PRINCE EDWARD ISLAND MARITIME BEAUTY SUPPLY
3695 Barrington St.Halifax, NS B3K 2Y3
T: (902) 429-8510
Toll Free: 1-800-565-7721
www.maritimebeauty.com
@maritimebeautysupply

ALBERTA-SASKATCHEWAN-MANITOBA SUMMIT SALON SERVICES
#105 – 10905 48 St. SECalgary, AB T2C 1G8
T: (403) 252-6201
Toll Free: 1-888-895-4045
summitsalons.ca
@summitsalonservices

ONTARIO ALTERNATIVE BEAUTY SERVICES
6315 Kestrel RdMississauga, ON L5T 1Z4
T: (905) 670-0611
Toll Free: 1-866-592-0048
alternativebeauty.ca
@alternativebeautyservices

NEWFOUNDLAND AND LABRADOR
O’REGAN AGENCIES LTD.8 Cornwall Ave
St. John’s, NFLD A1E 1Y5
T: (709) 579-6881
Toll Free: 1-800-563-3444
shop.oregan.ca
@oregan_agencies