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stylists create iconic looks

shades eq icon awards: march 1st – april 31st


create your best look only using shades eq
  • before and after
  • formula
  • creativity


to submit your work, create an insta post and use the hashtag #seqiconawards

win big!

1 winner per province*
7 semi-finalists
+ 1 national winner
*unlimited entries per stylist, no purchase necessary to participate

iconic prizes

one for each province

5th avenue feed shoutout
apple watch
quickly check notifications while on your feet!
custom tumbler
engraved winner’s trophy

national winner

in-person class with redken ambassador max gourgues!

+ national lookbook feature

all top submissions to be featured!

swatchbooks 2.0 include a qr code to discover the family!
showcase your creativity in the hands of thousands of stylists across the nation!
*lookbook to come s2 2023
view all offers

small deal: ecom, store, reup

save 23%


mix and match 12 shades eq / shades eq bonder inside shades


1 shades eq processing solution 1 liter

salon value
code: R1642F

big deal: salon

save 32%


mix and match 24 shades eq / shades eq bonder inside shades


2 shades eq processing solution 1 liter

1 flash lift bonder inside 500 g

1 shades eq icon wall banner

salon value
code: R1643F

haircare mix and match treatments

view all offers

treatments and leave-in offer

mix and match 6 starting at 28% off

all soft heavy cream treatment

all soft moisture restore

acidic bonding concentrate intensif treatment

acidic bonding concentrate leave-in treatment

color extend blondage anti-brass hair mask

color extend blondage honey beige blonde mask

color extend blondage icy blonde mask

color extend blondage rose blonde mask

high bright treatment

extreme anti-snap leave-in treatment

extreme cat treatment

extreme play safe treatment

extreme mask

extreme length sealer leave-in treatment

extreme length mask

extreme bleach recovery lamellar water treatment

extreme bleach cica cream leave-in

frizz dismiss rebel tame leave-in

frizz dismiss mask

one united elixir 150ml

one united elixir 400ml

salon price starting at
salon value starting at
code: R1644F
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