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Introducing new

Oil for all and shine flash

Introducing new oil for all and shine flash

Oil for all - invisible multi-benefit oil

You're Glowing

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Purchase

4 RK oil for all 100ml

Receive

1 RK oil for all 100ml - tester

1 oil for all shelf talker

$79.99
Salon price
Salon value
$99.95
Savings includes tester
Save
20%
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Shine flash - glass - like shine spray

Get your shine on

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Purchase

4 RK shine flash 4.4 oz.

Receive

1 RK shine flash reno 4.4 oz. - tester

1 shine flash shelf talker

$52.76
Salon price
Salon value
$65.95
Savings includes tester
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20%
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Shade, style & shine!

Shades, style & shine!

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Purchase

6 Mix & match shadesEQ shades

3 RK shine flash 4.4 oz. - 10% off

3 RK oil for all 100ml - 10% off

Receive

1 RK shine flash reno 4.4 oz.

1 RK oil for all 100ml

1 shine flash shelf talker

1 oil for all shelf talker

$136.09
Salon price
Salon value
$179.22
Savings includes tester
Save
24%
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What's even more interesting...

The perfect combo to create shades EQ style finish at home... WOW!

"Using Oil for All is a freat way to maintain that Shades EQ shine from visit to visit. I love using the Oil for All to prep all hair types; this allows me to have heat protect, as well as heat activated shine. Using Shine Flash to finish ensures that hair looks shiny and smooth, and stays that way all day!"

- Carley SAAB Redken Technical Sales Educator

"Shine Flash and oil for All is the perfect pairing to gloss up your hair at home and keep that salon freshshine that we turn to shades EQ Gloss for."

- RAE KERRIGAN Redken Technical Sales Educator

Want to give shine and the ultimate condition

To every client?

I love shades EQ

Get the best deal on shades EQ Today!

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Purchase

MIX AND MATCH 36 SHADES EQ SHADES

3 RK SHINE FLASH 4.4 OZ. - 10% OFF

3 RK OIL FOR ALL 100 ML - 10% OFF

FREE PRODUCT

1 CRYSTAL CLEAR 500 ML

1 PROCESSING SOLUTION 1 L

Receive

3 I LOVE SHADES EQ BACKPACKS

1 OIL FOR ALL SHELF TALKER

$279.09
Salon price
Salon value
$353.74
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20%
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The haircolor that thinks it's a conditioner.

Versatile for all types of services!

Did you know?

The hair is healthiest at a slightly acidic pH (4.5-5.5)

When the hair's pH increases, lifting of the cuticle occurs

Excessive alkalinity causes over-lifting and hair damage

A balanced pH is key for healthy hair during the color process

Read more

Shades EQ is rooted in balancing the pH of the hair to keep it strong & healthy

The perfect combo to create shades EQ style finish at home... WOW!

Shades EQ gloss

The #1 acidic liquid demi

Shades EQ gloss

The #1 acidic liquid demi

Demi-permanent that colors and conditions

Liquid format for fast application save time, gain clients

Demi-permanent that colors and conditions

Fast 20 minute Processing time

Acidic technology for visible condition and shine

100+ shades formulated for ultimate customization and service opportunities

See the light with Redken Lighteners

Get your dose of the best lighteners, on special this month only!

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25%

1 Flash Lift

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$42.37
Salon price
Salon value
$56.49
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20%

1 Freehand

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$38.23
Salon price
Salon value
$47.39
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20%

1 Oil lightening system

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$13.43
Salon price
Salon value
$16.79
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20%

1 Blonde icing

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$29.67
Salon price
Salon value
$37.09
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20%

1 Blonde dimensions

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$45.09
Salon price
Salon value
$57.99
Buy one and get the second at 50% OFF!

Redken Developers sale

Get your dose of the best lighteners, on special this month only!

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SEQ

Gel to cream

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$4.23
Salon price
Salon value
$5.29

SEQ

Processing solutions

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$7.32
Salon price
Salon value
$9.15

Chromatics

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$8.28
Salon price
Salon value
$10.25

Fussion/Color gels/Lighteners

See offer details
$7.27
Salon price
Salon value
$9.09

Holidays Grooming Routine Dous are back!

Strategic product pairings for the perfect grooming routine

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31%

Work hard/Play hard

"Your everyday Grooming Routine"

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RK Brews work hard molding paste 100 ml

RK Brews daily shampoo 300 ml

$16.95
Salon price
Salon value
$24.48
Save
25%

Night out

"Your Date Night Grooming Routine"

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NEW RK Brews high hold pomade 100 ml

RK Brews mint shampoo 300 ml

$16.95
Salon price
Salon value
$22.64
Save
27%

Working out

"Your Perfect Post-workout Grooming Routine"

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RK Brews maneuver cream pomade 100 ml

RK Brews 3-in-1 shampoo 300 ml

$16.95
Salon price
Salon value
$23.30
Save
25%

Deep clean

"Your Super Clean Grooming Routine"

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RK Brews extra clean shampoo 300 ml

RK Brews outplay texture pomade 100 ml

$16.95
Salon price
Salon value
$22.64
Save
27%

Hair Boosting Solution

"Your Hair Thickening Grooming Routine"

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RK Brews thickening shampoo 300 ml

RK Brews thickening pomade 100 ml

$16.95
Salon price
Salon value
$23.30

NYC Crafted, Barber Inspired.

Holidays Trios

Travel suitecase-inspired boxes to bring the new york holiday spirit directly to consumers

The perfect routine for every hair type

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Classic

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29%

All soft trio

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1 All soft shampoo 300 ml

1 All soft conditioner 250 ml

1 All soft heavy cream mask 250 ml

$27.28
Salon price
Salon value
$38.27
$45.55
SRP
Retail value
$63.80
Save
29%

Frizz dismiss trio

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1 Frizz dismiss shampoo 300 ml

1 Frizz dismiss conditioner 250 ml

1 Frizz dismiss rebel tame 250 ml

$27.28
Salon price
Salon value
$38.27
$45.55
SRP
Retail value
$63.80
Save
29%

Color extend blondage trio

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1 CEXT blondage shampoo 300 ml

1 CEXT blondage conditioner 250 ml

1 CEXT blondage mask 250 ml

$34.18
Salon price
Salon value
$47.97
$57.05
SRP
Retail value
$79.97
Save
29%

Extreme trio

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1 Extreme shampoo 300 ml

1 Extreme conditioner 250 ml

1 Extreme anti-snap 240 ml

$27.28
Salon price
Salon value
$38.27
$45.55
SRP
Retail value
$63.80

Premium

Save
29%

Color Extend Magnetics Trio

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1 CEXT mag shampoo 300 ml

1 CEXT mag conditioner 250 ml

1 CEXT mag mega mask 200 ml

$34.18
Salon price
Salon value
$47.97
$57.05
SRP
Retail value
$79.97
Save
31%

Color Extend Gradiant Trio

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1 CEXT graydiant shampoo 300 ml

1 CEXT graydiant conditioner 250 ml

1 one united 150 ml

$31.18
Salon price
Salon value
$44.97
$52.05
SRP
Retail value
$74.97
Save
28%

Color Extend Trio

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1 color ext shampoo 300 ml

1 color ext conditioner 250 ml

1 one united 150 ml

$28.48
Salon price
Salon value
$39.47
$47.55
SRP
Retail value
$65.80
Save
31%

Color Extend Brownlights Trio

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1 CEXT brownlights shampoo 300 ml

1 CEXT brownlights conditioner 250 ml

1 one united 150 ml

$31.18
Salon price
Salon value
$44.97
$52.05
SRP
Retail value
$74.97
Save
28%

All Soft Mega Trio

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1 All soft mega shampoo 300 ml

1 All soft mega conditioner 250 ml

1 All soft mega mega mask 200 ml

$35.08
Salon price
Salon value
$48.87
$58.55
SRP
Retail value
$81.47

The Director's Cut

By terry ritcey, national education director

Introducing new oil for all and shine flash

Oil for all invisible multi-benefit oil

For all hair types

Benefits

Read more

Ultra lightweight, easy to apply

Adds shine

Leaves hair feeling smooth and soft

Improves manageability

Over long term use, reduces blow-dray time, controls frizz and improves the blow-dry experience

Usage

Read more

Apply on damp hair concentrating on mid-lengths and ends

Blow-dry hair as needed for added shine

Oil for all technology

3 different silicones

For conditioning, shine and antistatic

Lightweight delivery system

For preventing heaviness and buildup

Frizz control

with reduced blow dry-time

Improved manageability

For ease of styling

Shine flash Glass-like shine spray

For all hair types

Benefits

Read more

Mild control spray

Illuminates hair with a lightweight sheen and a silky feel

Provides a perfect finish for any style

Aerosol spray ensures a light, even application

Usage

Read more

Lightly mist on dry hair for an instant shine boost

To tame fly-aways, mist on a brush and gently brush through hair

Use after flat ironing for a gleaming, polished finish

Breakthrough technology

Lightweight delivery system

Allows for even distribution and an ultra lightweight feel

Camelina sativa seed oil

Naturally rich in fatty acids and antioxidants fr shine

Panthenol

Adds softness and smooths

Polymers

Create a flexible hold while promoting moisture retention

Happy styling,

Salon price list