
Introducing new
Oil for all and shine flash

Introducing new oil for all and shine flash

Oil for all - invisible multi-benefit oil

You're Glowing
Purchase
4 RK oil for all 100ml
Receive
1 RK oil for all 100ml - tester
1 oil for all shelf talker

Shine flash - glass - like shine spray

Get your shine on
Purchase
4 RK shine flash 4.4 oz.
Receive
1 RK shine flash reno 4.4 oz. - tester
1 shine flash shelf talker

Shade, style & shine!

Shades, style & shine!
Purchase
6 Mix & match shadesEQ shades
3 RK shine flash 4.4 oz. - 10% off
3 RK oil for all 100ml - 10% off
Receive
1 RK shine flash reno 4.4 oz.
1 RK oil for all 100ml
1 shine flash shelf talker
1 oil for all shelf talker

What's even more interesting...
The perfect combo to create shades EQ style finish at home... WOW!
"Using Oil for All is a freat way to maintain that Shades EQ shine from visit to visit. I love using the Oil for All to prep all hair types; this allows me to have heat protect, as well as heat activated shine. Using Shine Flash to finish ensures that hair looks shiny and smooth, and stays that way all day!"
"Shine Flash and oil for All is the perfect pairing to gloss up your hair at home and keep that salon freshshine that we turn to shades EQ Gloss for."

Want to give shine and the ultimate condition
To every client?

I love shades EQ

Get the best deal on shades EQ Today!
Purchase
MIX AND MATCH 36 SHADES EQ SHADES
3 RK SHINE FLASH 4.4 OZ. - 10% OFF
3 RK OIL FOR ALL 100 ML - 10% OFF
FREE PRODUCT
1 CRYSTAL CLEAR 500 ML
1 PROCESSING SOLUTION 1 L
Receive
3 I LOVE SHADES EQ BACKPACKS
1 OIL FOR ALL SHELF TALKER

The haircolor that thinks it's a conditioner.
Versatile for all types of services!
Did you know?
The hair is healthiest at a slightly acidic pH (4.5-5.5)
When the hair's pH increases, lifting of the cuticle occurs
Excessive alkalinity causes over-lifting and hair damage
A balanced pH is key for healthy hair during the color process
Shades EQ is rooted in balancing the pH of the hair to keep it strong & healthy
The perfect combo to create shades EQ style finish at home... WOW!


Shades EQ gloss
The #1 acidic liquid demi



Shades EQ gloss
The #1 acidic liquid demi


Demi-permanent that colors and conditions

Liquid format for fast application save time, gain clients

Demi-permanent that colors and conditions

Fast 20 minute Processing time

Acidic technology for visible condition and shine

100+ shades formulated for ultimate customization and service opportunities
See the light with Redken Lighteners

Get your dose of the best lighteners, on special this month only!

1 Flash Lift

1 Freehand

1 Oil lightening system

1 Blonde icing

1 Blonde dimensions

Buy one and get the second at 50% OFF!
Redken Developers sale
Get your dose of the best lighteners, on special this month only!
SEQ

Gel to cream
SEQ

Processing solutions
Chromatics

Fussion/Color gels/Lighteners


Holidays Grooming Routine Dous are back!

Strategic product pairings for the perfect grooming routine

Work hard/Play hard
"Your everyday Grooming Routine"
RK Brews work hard molding paste 100 ml
RK Brews daily shampoo 300 ml

Night out
"Your Date Night Grooming Routine"
NEW RK Brews high hold pomade 100 ml
RK Brews mint shampoo 300 ml

Working out
"Your Perfect Post-workout Grooming Routine"
RK Brews maneuver cream pomade 100 ml
RK Brews 3-in-1 shampoo 300 ml

Deep clean
"Your Super Clean Grooming Routine"
RK Brews extra clean shampoo 300 ml
RK Brews outplay texture pomade 100 ml

Hair Boosting Solution
"Your Hair Thickening Grooming Routine"
RK Brews thickening shampoo 300 ml
RK Brews thickening pomade 100 ml

NYC Crafted, Barber Inspired.
Holidays Trios
Travel suitecase-inspired boxes to bring the new york holiday spirit directly to consumers

The perfect routine for every hair type
Classic

All soft trio
1 All soft shampoo 300 ml
1 All soft conditioner 250 ml
1 All soft heavy cream mask 250 ml

Frizz dismiss trio
1 Frizz dismiss shampoo 300 ml
1 Frizz dismiss conditioner 250 ml
1 Frizz dismiss rebel tame 250 ml

Color extend blondage trio
1 CEXT blondage shampoo 300 ml
1 CEXT blondage conditioner 250 ml
1 CEXT blondage mask 250 ml

Extreme trio
1 Extreme shampoo 300 ml
1 Extreme conditioner 250 ml
1 Extreme anti-snap 240 ml
Premium

Color Extend Magnetics Trio
1 CEXT mag shampoo 300 ml
1 CEXT mag conditioner 250 ml
1 CEXT mag mega mask 200 ml

Color Extend Gradiant Trio
1 CEXT graydiant shampoo 300 ml
1 CEXT graydiant conditioner 250 ml
1 one united 150 ml


Color Extend Trio
1 color ext shampoo 300 ml
1 color ext conditioner 250 ml
1 one united 150 ml

Color Extend Brownlights Trio
1 CEXT brownlights shampoo 300 ml
1 CEXT brownlights conditioner 250 ml
1 one united 150 ml

All Soft Mega Trio
1 All soft mega shampoo 300 ml
1 All soft mega conditioner 250 ml
1 All soft mega mega mask 200 ml

The Director's Cut
By terry ritcey, national education director

Introducing new oil for all and shine flash
Oil for all invisible multi-benefit oil
For all hair types
Benefits
Ultra lightweight, easy to apply
Adds shine
Leaves hair feeling smooth and soft
Improves manageability
Over long term use, reduces blow-dray time, controls frizz and improves the blow-dry experience
Usage
Apply on damp hair concentrating on mid-lengths and ends
Blow-dry hair as needed for added shine
Oil for all technology
3 different silicones
For conditioning, shine and antistatic
Lightweight delivery system
For preventing heaviness and buildup
Frizz control
with reduced blow dry-time
Improved manageability
For ease of styling


Shine flash Glass-like shine spray
For all hair types
Benefits
Mild control spray
Illuminates hair with a lightweight sheen and a silky feel
Provides a perfect finish for any style
Aerosol spray ensures a light, even application
Usage
Lightly mist on dry hair for an instant shine boost
To tame fly-aways, mist on a brush and gently brush through hair
Use after flat ironing for a gleaming, polished finish
Breakthrough technology
Lightweight delivery system
Allows for even distribution and an ultra lightweight feel
Camelina sativa seed oil
Naturally rich in fatty acids and antioxidants fr shine
Panthenol
Adds softness and smooths
Polymers
Create a flexible hold while promoting moisture retention