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TIME TO GLOSS UP THE YEAR WITH SHADES EQ!

Start the year off right

with re-stocking on your favourite acidic toner!

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Love this deal?

PURCHASE:

24 MIX & MATCH SHADES EQ

RECEIVE:

2 SHADES EQ PROCESSING SOLUTION 1L

PREPACK:

1 SEQ VV SWATCH PAGE

1 SEQ N SWATCH PAGE

1 SEQ GI SWATCH PAGE

1 SEQ T SWATCH PAGE

1 SEQ P SWATCH PAGE

$246.74
Salon price
CODE : R1393F

Shades eq is THE GO-TO FOR BLONDE TONING !

CHECK OUT OUR MUST-HAVES BELOW!

NATURAL BLONDE

ICY BLONDE

PEARL BLONDE

ASHY BLONDE

MATTE BLONDE

HAVE YOU TRIED OUR NEW LEVEL 10s?

Because if not, you’re missing out!

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Our best toners for high level blondes. Now, introducing 3 new shades to add to the Shades EQ high level toning palette, powered by our most loved shade toning families –Titanium (T), Pearl (P) and Gold Iridescent (GI):

010T –Platinum

010P –Ivory Pearl

010GI –Tahitian Sand

And of course, the 2 you already know and love

010N –Delicate Natural

010VV –Lavender Ice

SHADES EQ TONERS ARE PERFECT FOR

NEUTRALIZING UNWANTED UNDERTONES EXPOSED BY LIGHTENING CUSTOMIZING HAIR’S TONE FOR MAXIMUM PERSONALIZATION

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010GI TAHITIAN SAND

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010T PLATINUM

AFTER LIFTING WITH FLASH LIFT BONDER INSIDE & TONING WITH SHADES EQ GLOSS 010P IVORY PEARL

HAVE YOU SEEN OUR MANTRA WALLS IN STORES?

Go check it out for an integrated digital experience

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FULL MANTRA STORY

Find the top shades in color gels and shades eq to create the perfect liquid pairing

NEAR FIELD COMMUNICATION & QR

Giving you all the information you need about color gels, shades eq, and flash lift, right in the palm of your hands!

INTRODUCING NEW WORK HARD

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New! WORK HARD

50% more product

68% less plastic

SAME GREAT FORMULA

BREAK THE MOLD

PURCHASE:

3 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML

RECEIVE:

1 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML TESTER

$53.94
Salon price
Salon value
$83.16
Resale Price: 22,49 $ / EA
CODE : R1394F
Save
35%

WORK HARD, PLAY HARD

CELEBRATE A HARD WORK WEEK WITH NEW WORK HARD

Save
30%

Purchase

2 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML

+ MIX & MATCH 10 TOP SELLING POMADES

HIGH HOLD POMADE

THICKENING POMADE

CREAM MANEUVER POMADE

OUTPLAY TEXTURE POMADE

CLAY POMADE

WAX POMADE

RECEIVE: PRODUCTS

2 NEW RK BREWS WORK HARD MOLDING PASTE TUBE 150ML

RECEIVE: BREWS PONG KIT

2 PING PONG BALLS

6 BREWS SUSTAINABLE SOLO CUPS

2 BREWS SUSTAINABLE MINI FLAGS

$158.46
Salon price
Salon value
$225.06
CODE : R1395F

JOIN THE HYPE INTRODUCING BREWS PONG!

THE ENDLESS POSSIBILITIES WITH BREWS PONG

SOCIAL EVENT

Build your social following by raffling off the pong kit on your social media to generate buzz around brews and your salon!

INCREASED TRIAL!

Any purchase of new work hard allows the customer to throw a ping pong ball into the kit! Whoever wins gets a pomade of their choice AT 25% off!

TEAM BONDING NIGHT!

Host a salon team bonding night over some brews! Whoever wins the round gets to take home two new work hard for themselves!

CAMO PONG!

Any camo client gets to throw a ping pong ball into the cup that holds an in-salon coupon to be used for their next visit!

NYC Crafted, Barber Inspired.

The Director's Cut

By terry ritcey, national education director

SHADES EQ GLOSS - BACKGROUND VS. TONE

Very often I am asked to explain the difference between background and tone in haircolor. I am going to use Shades EQ Gloss as our example. I hope you find this explanation helpful.

COMPLIMENTARY VIRTUAL CLASS FEBRUARY

12:00 p.m. - 1:00 p.m. and 1:30 p.m. - 2:30 p.m. ET

FEBRUARY 1st

Principles of Science - 12:00 p.m.

Principles of Professional Treatments - 1:30 p.m.

FEBRUARY 3

Principles of Finishing - 12:00 p.m.

Principles of Consultation - 1:30 p.m.

FEBRUARY 8

Principles of Wealth - 12:00 p.m.

Retail: It’s in the Bag - 1:30 p.m.

FEBRUARY 10

Pre-Booking: Power Booking - 12:00 p.m.

Retention: The Perfect Clientele - 1:30 p.m.

FEBRUARY 15

Referral: Promoting Referral Business - 12:00 p.m.

Salon Emotion - 1:30 p.m.

FEBRUARY 17

Shades EQ Gloss Obsessed - 12:00 p.m.

Color Gels Lacquers Obsessed - 1:30 p.m.

FEBRUARY 22

Color Fusion Obsessed - 12:00 p.m.

Chromatics Obsessed - 1:30 p.m.

FEBRUARY 24

Blonde Idol Obsessed - 12:00 p.m.

Lighteners Obsessed - 1:30 p.m.

ADDITIONAL CLASS

WHAT THIS CLASS WILL TEACH YOU:

Quick and easy techniques to increase the services you can offer

Develop social media skills and discover new business advice to create new services and increase customer satisfaction

Create personalized formulas for each of your clients, for a unique and dazzling signature look

3-HOUR LOOK & LEARN

$45.00 OR 15,975 C5A POINTS