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84 Trees Saved in 2021

I LOVE SUMMER, BUT NOT THE DAMAGE IT CAUSES TO MY HAIR.

PROTECT YOUR HAIR FROM THE DRYNESS CAUSED BY AIR CONDITIONING WITH:

ALL SOFT

Moisture Complex with Argan Oil.

ALL SOFT MEGA

Nourishing Complex with Aloe.

PROTECT YOUR COLOR FROM FADING AND YOUR HAIR FROM DAMAGE CAUSED BY POOL CHEMICALS WITH:

COLOR EXTEND BLONDAGE

Color Extend Blondage System with Violet Pigments helps to instantly neutralize unwanted yellow undertones and brassiness.

EXTREME

Strength Complex with Protein. All hair is essentially comprised of Protein.

EXTREME LENGTH

Length Fortifying Complex contains Biotin, a vitamin.

COLOR EXTEND MAGNETICS

Color Extend Magnetics System is acidic, which helps to balance the pH levels of the hair.

Protect your hair
color from fading in the summer
sun with:

COLOR EXTEND

Color Care Complex with Cranberry Oil and UVA/UVB filters.

COLOR EXTEND BROWNLIGHTS

Color Extend Brownlights System with Blue Pigments helps to neutralize unwanted orange undertones and brassiness in gray coverage, balayaged or natural brunettes.

Eliminate hair buildup and unleash your volume with:

VOLUME INJECTION

Bodifying Complex contains Filloxane, a silicone. The Volume Injection System helps to provide instant volume to fine, flat or processed hair.

TAME YOUR FRIZZ CAUSED BY HUMIDITY WITH:

FRIZZ DISMISS

Smoothing Complex contains Babassu Oil, a fair-traded oil extracted from nuts grown on the Babassu palm.

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SUMMER DUOS

INFORMATIVE BENEFIT-FOCUSED DESIGN

BOXES MADE OF 100% RECYCLED PAPER

COMPACT BOXES USING LESS CARDBOARD

SUMMER DUOS AT 35% OFF

EACH BOX CONTAINS ONE SHAMPOO AND ONE CONDITIONER

CLASSIC

CODE: 14924P
CODE: 14926P
CODE: 14991P
CODE: 14925P
CODE: 15607P
$17.84
Salon price
Salon value
$27.38
MSRP: $29.73

PREMIUM

CODE: 14992P
CODE: 14994P
CODE: 14927P
CODE: 14928P
CODE: 14993P
$22.04
Salon price
Salon value
$33.88
MSRP: $36.73

GROW YOUR BUSINESS!

NEW ROSE GOLD SHOWER CAPS AVAILABLE ON C5A!

USE THEM AS GIFT WITH PURCHASE TO DRIVE TRAFFIC IN YOUR SALON.

OFFER IDEA FOR YOUR CLIENTS: RECEIVE A FREE SHOWER CAP WITH ANY PRE-BOOKING AND SUMMER DUO PURCHASE

7,500
points each  on C5A

Number 1 fear of going blonde: damage

NEW FORMAT AVAILABLE!

FLASH LIFT BONDER INSIDE 2 LB

$68.59

FLASH LIFT BONDER INSIDE

All-IN-ONE LIGHTENER-IN-BONDER POWDER

#1 fear of going blonde IS DAMAGE

THE IMPORTANCE OF BONDERS

Help reduce breakage for increased strength

Improve elasticity

Provide touchable smoothness

Add visible shine

BONDER ALREADY INSIDE

LESS TIME MIXING AND LESS EXPENSIVE!

HOW DOES FLASH LIFT BONDER INSIDE WORK?

YOU still ADD BONDER IN YOUR LIGHTENER?

Oh Honey,

THAT’S SO 2020…

Flash lift bonder inside vs. bonder additive

PRICE

FULL LIGHTENING SERVICE
BALAYAGE/ON-SCALP APPLICATION
FULL LIGHTENING SERVICE
$7.29
COST PER APPLICATION
BALAYAGE/ON-SCALP APPLICATION
$6.19
COST PER APPLICATION
FULL LIGHTENING SERVICE
$3.90
COST PER APPLICATION
BALAYAGE/ON-SCALP APPLICATION
$1.95
COST PER APPLICATION

TIME

MUCH FASTER MIXING PROCESS WITH FLASH LIFT BONDER INSIDE!

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Salon deals

DON’T WAIT! GET THE BEST FOR YOUR BLONDES TODAY!

2 FAST 2 BLONDE

Save
14%

PURCHASE:

1 FLASH LIFT BONDER INSIDE 2 LB

RECEIVE:

1 REDKEN SILVER BOWL

1 REDKEN BRUSH

CODE: R1430F

GO BIG & GO BLONDE

Save
29%

PURCHASE:

MIX & MATCH 36 SHADES EQ

RECEIVE:

1 FLASH LIFT BONDER INSIDE 2 LB

CODE: R1431F

SHADES EQ CRYSTAL CLEAR

THE GLOSS SERVICE FOR EVERY CONSUMER

ADDS SHINE AND CONDITION TO ALL HAIR TYPES

CALLING ALL CURLY CLIENTS!

Offer your curly clients a Clear Gloss with Shades EQ Gloss 000 Crystal Clear for added condition and shine

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SPECIAL OFFER ON CRYSTAL CLEAR!

THE ULTIMATE TOOL FOR UNIVERSAL SHINE!

BUY 6 GET 6 SHADES EQ CRYSTAL CLEAR 60 ML

CODE: R1432F

LIGHTENER AND DEVELOPER SALE

THE BEST LIGHTENERS

CLASSIC OFFER FOR ANY SALON TO START BLONDING! OFF

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FLASH LIFT

907 G
“From teasylights to global blondes, this is the power lightener for your brightest and lightest hair goals”
$42.74
Salon price
Salon value
$66.49

36% SAVINGS

Katrina Smiley
- Redken Artist

OIL LIGHTENING SYSTEM

12.5 G
“Liquid lightener love, for easy and gentle global applications, and multidimensional correction”
$13.43
Salon price
Salon value
$19.69

32% SAVINGS

BLONDE ICING

500 G
“Makes your balayage or foil techniques like frosting but for hair”
available next month
$30.39
Salon price
Salon value
$44.29

31% SAVINGS

BLONDE DIMENSIONS

907 G
“For bombshell blondes! My go-to, my fave for buttery, beige-y and the best baby-lit blondes”
$47.99
Salon price
Salon value
$69.99

31% SAVINGS

REDKEN DEVELOPERS SALE

31% OFF ALL DEVELOPERS

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SHADES EQ PROCESSING SOLUTION FOR PRECISION APPLICATION

500 ML
$4.79
Salon price
Salon value
$6.99

31% SAVINGS

SHADES EQ PROCESSING SOLUTION

1 L
$7.35
Salon price
Salon value
$10.69

31% SAVINGS

CHROMATICS

$9.59
Salon price
Salon value
$13.99

31% SAVINGS

FUSION / COLOR GELS / LIGHTENERS

$7.27
Salon price
Salon value
$10.59

31% SAVINGS

COLOR CAMO: HIGHLY EFFECTIVE 5-MINUTE GRAY BLENDING

BENEFITS:

Ammonia-free haircolor

Camouflage or gray blending

5 minutes with demi-permanent results

No visible re-growth

10 shades; 2 families (5 Ash and 5 Natural)

No foil needed

INCLUSIVE SHADES TO GRAY BLEND ANY MAN’S HAIR

10 NATURAL BLENDING SHADES FOR EVERY TONE

Light Ash

Light Natural

Medium Ash

Medium Natural

Dark Ash

Dark Ash

Dark Natural

Darkest Ash

Darkest Natural

Black Ash

Black Natural

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YOU CAN’T SEE ME

Save
23%

PURCHASE:

MIX & MATCH 12

BREWS COLOR CAMO MED NATURAL 5N 60 ML

BREWS COLOR CAMO MEDIUM ASH 4NA 60 ML

BREWS COLOR CAMO LIGHT ASH 7NA 60 ML

BREWS COLOR CAMO LGHT NATURAL 8N 60 ML

BREWS COLOR CAMO DARK NATURAL 2N 60 ML

BREWS COLOR CAMO DARK ASH 1NA 60 ML

BREWS COLOR CAMO BLACK ASH 60 ML

BREWS COLOR CAMO BLACK NATURAL 60 ML

BREWS COLOR CAMO DARKEST ASH 60 ML

BREWS COLOR CAMO DARKEST NATURAL 60 ML

RECEIVE:

1 PRO-OXIDE 10 VOLUME

1 APPLICATOR BOTTLE

1 BREWS DIGITAL INTRO GUIDE

CODE: R1433F

DIGITAL CAMO GUIDE

HOW TO DRIVE $10K REVENUE AT YOUR SALON!

HOW TO APPROACH GRAY COVERAGE WITH YOUR MALE CLIENTELE

TECH GUIDE

SWATCH GUIDE

YOU’RE INVITED

This is the event of the year you will not want to miss! Join us July 19 from 12 p.m. to 1 p.m. for a free, live digital education class hosted by Jeremy Wilde of Wilde Cutting Club, as he walks you through the hottest male trends of the season, cutting techniques, styling, and as he shows you how to grow your shop revenue by $10,000 working only one more hour per week with Color Camo! Also, benefit from exclusive promotions only available to you by attending this event.

CLICK BELOW TO SIGN UP NOW!

-The Redken Brews Team

NYC Crafted. Barber Inspired.

The Director's Cut

By terry ritcey, national education director

COLOR CAMO, REVOLUTIONIZING YOUR BUSINESS

Color Camo will completely revolutionize your salon business and capitalize on the growing trend of men’s color. Listen below to hear how you can maximize Color Camo in salon today!

WANT UNLIMITED EDUCATION?  CLICK TO SIGN UP FOR ACCESS NOW!