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Did you know THAT you can do more with shades eq than just tone?

SHADES EQ GLOSS

THE #1 ACIDIC LIQUID DEMI

Demi-permanent that colors and conditions

Liquid format for fast application Save time, gain clients

Fast 20-minute processing time

Acidic technology for visible condition and shine

100+ shades formulated for ultimate customization and service opportunities

SHADES EQ IS A versatile AND smart PROFESSIONAL SERVICE

HAVE YOU TRIED SHADES EQ CRYSTAL CLEAR?

THE GLOSS SERVICE FOR EVERY CONSUMER

ADDS SHINE AND CONDITION ON ALL HAIR TYPES

CALLING ALL CURLY CLIENTS!

Offer your curly clients a Clear Gloss with Shades EQ Gloss 000 Crystal Clear for added condition and shine

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BUY SHADES EQ TODAY AND GET SOME SHADES EQ SWAG FOR FREE!

Save
24%
(incl. swag kit)

PURCHASE:

MIX & MATCH 60 SHADES EQ

RECEIVE:

6 SHADES EQ CRYSTAL CLEAR 60 ML

1 SHADES EQ STYLIST SWAG KIT (check out the swag kit below)!

$479.40
Salon price
Salon value
$632.34

SHADES EQ STYLIST SWAG BAG

GET FANCY FOR A SHADES EQ SUMMER

3

SHADES EQ SUMMER SHADES

EST. RETAIL VALUE. $10

3

SHADES EQ MINI TOTES

EST. RETAIL VALUE. $12

3

SHADES EQ SUN CAPS

EST. RETAIL VALUE. $10

1

REDKEN LIGHT UP CINEMA BOX

EST. RETAIL VALUE. $20

SHADES EQ HIDDEN GEMS SHOW US YOUR BEST HIDDEN GEM LOOKS!

SHOW US YOUR TOP LOOKS AND FORMULAS WITH SHADES EQ HIDDEN GEMS AND GET THE CHANCE TO WIN

1 OF 5 STYLIST SWAG KITS!

POST YOUR LOOK ON INSTAGRAM, TAG @REDKEN AND #SHADESEQHIDDENGEMS

EMPOWERMENT THROUGH HAIR MISSION

It’s time to offer fresh perspectives and inclusion to people who are usually not given a chance to speak and advocate for themselves. We must use our platform as the #1 professional brand in Canada to amplify the voices we so desperately need to hear in this world today. Presenting yourself through hair is the embodiment of self-expression and identity. Empowerment through hair places a spotlight on diverse minority groups – people usually not put forward and usually not focused on – and celebrates their uniqueness and beauty.

WATCH OUR EMPOWERMENT THROUGH MISSION VIDEO

REDKEN CANADA HAS SPONSORED IT GETS BETTER CANADA TO EMPOWER 2SLGBTQ+ YOUTH ACROSS CANADA.

Read more

IGB-CSA Canada d/b/a It Gets Better Canada is a registered charity in Canada and is an official member of the It Gets Better Project International Affiliate Network. Canadian Registered Charity Number 750714297 RR0001

Its Mission: to uplift, empower, and connect two-spirit, lesbian, gay, bisexual, trans, and queer (2SLGBTQ+) youth across Canada in two ways: storytelling and building community.

Its services: It Gets Better Canada develops, creates and publishes public content specifically targeted to and in support of 2SLGBTQ+ youth through our social media accounts on Instagram, Facebook, Twitter, TikTok and YouTube. The content of these social media posts feature inspiring profiles of individuals whose personal stories illustrate and affirm that "it does get better", as well as practical tools, resources, and focused messages of hope and empowerment.

For more information on our services, social media accounts, storytelling, community building, and donating to this Registered Canadian Charity

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EMPOWER YOUR CLIENTS!

Save
20%

PURCHASE:

MIX & MATCH 6 PROFESSIONAL TOOLKIT PRODUCTS AT 20% OFF

TRIPLE TAKE 32

CONTROL ADDICT 28

FORCEFUL 23

QUICK DRY 18

FASHION WORK 12

GUTS 10

IRON SHAPE 11

RECEIVE:

1 TENT CARD

12 #STYLINGWITHPRIDE PINS

Salon price Starting At
$63.31
Salon value Starting At
$79.14

EXPRESS YOURSELF

Save
20%

PURCHASE:

MIX & MATCH 6 HAIR MANAGEABILITY PRODUCTS AT 20% OFF

DEEP CLEAN DRY SHAMPOO

SHINE FLASH

OIL FOR ALL

STAY HIGH 18

TRIPLE DRY 15

VELVET GELATINE 07

FASHION WAVES 07

RECEIVE:

1 SWP TENT CARD

6 #STYLINGWITHPRIDE PINS

Salon price Starting At
$60.43
Salon value Starting At
$75.54

THE BEST OF REDKEN AT 20% OFF

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* PACKAGING MAY VARY

CLASSIC

LITRE PRESCRIPTIONS

ALL SOFT SHAMPOO

ALL SOFT CONDITIONER

EXTREME SHAMPOO

EXTREME CONDITIONER

COLOR EXTEND SHAMPOO

COLOR EXTEND CONDITIONER

FRIZZ DISMISS SHAMPOO

FRIZZ DISMISS CONDITIONER

VOLUME INJECTION SHAMPOO

VOLUME INJECTION CONDITIONER

HAIR CLEANSING CREAM

PRE ART

SHAMPOO

$22.07
Salon price
Salon value
$27.59

CONDITIONER

$23.67
Salon price
Salon value
$29.59

PREMIUM

LITRE PRESCRIPTIONS

EXtREME BLEACH RECOVERY SHAMPOO

EXTREME LENGTH SHAMPOO

EXTREME LENGTH CONDITIONER

COLOR EXTEND BROWNLIGHTS SHAMPOO

COLOR EXTEND BROWNLIGHTS CONDITIONER

COLOR EXTEND MAGNETICS SHAMPOO

COLOR EXTEND MAGNETICS CONDITIONER

COLOR EXTEND BLONDAGE SHAMPOO

COLOR EXTEND BLONDAGE CONDITIONER

COLOR EXTEND GRAYDIANT SHAMPOO

COLOR EXTEND GRAYDIANT CONDITIONER

ALL SOFT MEGA SHAMPOO

ALL SOFT MEGA CONDITIONER

SHAMPOO

$25.75
Salon price
Salon value
$32.19

CONDITIONER

$27.19
Salon price
Salon value
$33.99

BREWS LITRE SALEAT 20% OFF

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BUSINESS IN THE FRONT, PARTY IN THE BACKBAR

UNIVERSAL HAIRCARE FORMULA

PREMIUM HAIRCARE FORMULA

UNIVERSAL HAIRCARE FORMULA

DAILY SHAMPOO

Universal cleanser that doesn’t strip the hair

$15.16
Salon price
Salon value
$18.95

PREMIUM HAIRCARE FORMULA

DAILY SHAMPOO

Universal cleanser that doesn’t strip the hair

$15.16
Salon price
Salon value
$18.95

THICKENING

For improving the appearance of thinning and thin hair

$15.96
Salon price
Salon value
$19.95

3-IN-1

Perfect for men on the go. Cleanses and conditions hair and washes body for freshness from head to toe

$15.96
Salon price
Salon value
$19.95

DAILY CONDITIONER

For moisturizing and conditioning the hair daily

$15.96
Salon price
Salon value
$19.95

The Director's Cut

By terry ritcey, national education director

ARE YOU A GLOSS BOSS?

Learn all about how Shades EQ is perfect for all hair types and textures below!

WANT UNLIMITED EDUCATION?  CLICK TO SIGN UP FOR ACCESS NOW!

Salon price list

REDKEN DISTRIBUTOR PARTNERS

icon

BRITISH COLUMBIA ICON SALON SYSTEMS

#610 13361 78th Ave.
Surrey, BC V3W 5B9
T: (604) 591-2339
Toll Free: 1-800-862-3811
iconbc.com
@iconsalonsystems
concept jp

QUÉBECCONCEPT JP

2089 boul. Michelin
Laval, QC H7L 5B7
T: (450) 687-2595
Toll Free: 1-800-795-2595
conceptjp.com
@concept_jp
maritime beauty

NOVA SCOTIA-NEW BRUNSWICK PRINCE EDWARD ISLAND MARITIME BEAUTY SUPPLY

3695 Barrington St.
Halifax, NS B3K 2Y3
T: (902) 429-8510
Toll Free: 1-800-565-7721
www.maritimebeauty.com
@maritimebeautysupply
summit

ALBERTA-SASKATCHEWAN-MANITOBA SUMMIT SALON SERVICES

#105 – 10905 48 St. SE
Calgary, AB T2C 1G8
T: (403) 252-6201
Toll Free: 1-888-895-4045
summitsalons.ca
@summitsalonservices

ONTARIO ALTERNATIVE BEAUTY SERVICES

6315 Kestrel Rd
Mississauga, ON L5T 1Z4
T: (905) 670-0611
Toll Free: 1-866-592-0048
alternativebeauty.ca
@alternativebeautyservices
alternatice beauty services

ONTARIO ALTERNATIVE BEAUTY SERVICES

6315 Kestrel Rd
Mississauga, ON L5T 1Z4
T: (905) 670-0611
Toll Free: 1-866-592-0048
alternativebeauty.ca
@alternativebeautyservices