

NEW SHADES EQ BABY BLONDE

PREMIXED TO CREATE THE BABY BLONDE TREND WITHOUT THE GUESSWORK
3 NEW VIOLET GOLD SHADES

NATURAL, SUNKISSED AND IRIDESCENT COLOR
THE PERFECT BALANCE OF COOL VIOLET AND WARM GOLD REFLECT ON A BROWN-TO-TAN BASE



NEW SHADES EQ BABY BLONDES
VIOLET GOLD VS. GOLD IRIDESCENT




VG VIOLET DYES (.2)
Tones down yellow undertones
Provides visible iridescence
GOLD DYES (.3)
Provides sunkissed glow effect
Balances coolness of violet


GI GOLD DYES (.3)
Predominately gold tones for golden gloW
VIOLET DYES (.2)
Provides sunkissed glow effect
Hint of violet subtle iridescence
GET YOUR BABY BLONDE SHADES TODAY!
PURCHASE
3 RK SEQ GLOSS 010VG 60 ML
3 RK SEQ GLOSS 09VG 60 ML
3 RK SEQ GLOSS 08VG 60 ML
PLV
SEQ VGs SWATCH TOOL

TODAY IS THE DAY YOU CREATE YOUR DREAM BLONDES!

PURCHASE
MIX AND MATCH OF 12 SEQ
3 RK SEQ GLOSS 010VG 60 ML
3 RK SEQ GLOSS 09VG 60 ML
3 RK SEQ GLOSS 08VG 60 ML
1 RK FLASH LIFT BONDER INSIDE 1 LB
RECEIVE
1 RK PRO-OXIDE 20 VOLUME 1 L
1 RK SHADES EQ PROCESSING SOLUTION 1 L
1 RK SEQ CRYSTAL CLEAR 500 ML
PLV PREPACK
1 SEQ VGs SWATCH TOOL
1 SEQ VG WALL CHART (EN/FR)
3 WIDE AND LONG COLOR BRUSHES
3 MIXING BOWLS
3 WHISKS
CANADA’S BABY BLONDE AMBASSADOR TASHA PARKER
CLICK TO FOLLOW @TASHAPARKERHAIR TO GET ALL THE TIPS AND TRICKS ON THE NEW VIOLET GOLD SHADES



HAVE YOU TRIED FLASH LIFT BONDER INSIDE YET?

BONDER ALREADY INSIDE = LESS TIME MIXING AND LESS EXPENSIVE!
THE IMPORTANCE OF BONDERS:
Help reduce breakage for increased strength
Improve elasticity, smoothness, and shine
1. BUILT-IN MEASURING CAP
No scoop needed
2. EASY POUR SPOUT
No clump, no plume, no mess
3. THIN FLEX PACK DESIGN
Space saving for easy storage

DEEP CLEAN DRY SHAMPOO
STAY FRESHER, LONGER. NO WATER REQUIRED.

BEST DRY SHAMPOO, 2020 WINNER ALLURE - BEST OF BEAUTY AWARD

WHAT IS IT?
A uniquely formulated dry shampoo that provides maximum oil absorption for up to fourth day hair! Double the performance OF Pillow Proof Blow Dry 2-Day Extender.
TECHNOLOGY AND INGREDIENTS
Deep Clean Dry Shampoo is formulated with rice and Tapioca starch for maximum oil absorption.







DEEP CLEAN GRAB & GO


PURCHASE
9 DEEP CLEAN DRY SHAMPOO 5 oz.
RECEIVE
1 DEEP CLEAN DRY SHAMPOO 5 oz. TESTER
1 STYLING BEST SELLERS CHECKOUT DISPLAY
1 DEEP CLEAN DRY SHAMPOO SHELF TALKER

INTRODUCING STYLING BEST SELLERS CHECKOUT DISPLAY
1. SIX INDIVIDUAL SLOTS FOR QUICK MERCHANDISING PLUS ONE TESTER SLOT TO INCENTIVIZE PURCHASE
2. DURABLE MATERIAL TO MERCHANDISE any styling product THROUGHOUT THE YEAR
3. Interchangeable GRAPHICS TO ANIMATE NEW LAUNCHES AND PROMOTIONS
4. SIZING MADE FOR ALL STYLING PRODUCTS
DEEP CLEAN ESSENTIALS

PURCHASE
6 DEEP CLEAN DRY SHAMPOO 5 oz.
RECEIVE
1 DEEP CLEAN DRY SHAMPOO 5 oz. TESTER
1 DEEP CLEAN DRY SHAMPOO SHELF TALKER
Hairspray Blowout

PURCHASE
MIX AND MATCH 12 OF TOP SELLING HAIRSPRAYS - 25% OFF!
TRIPLE TAKE 32 SPRAY 300 ML
CONTROL ADDICT 28 SPRAY 300 ML
FORCEFUL 23 SPRAY 300 ML
QUICK DRY 18 SPRAY 300 ML
WAX BLAST 10 150 ML
FASHION WORK 12 365 ML
WINDBLOWN 05 235 ML
TRIPLE PURE 32 9 OZ.
RECEIVE
2 LOLLIPOP CARD INSERTS



The Director's Cut
By terry ritcey, national education director
INTRODUCING THE NEW SHADES EQ GLOSS VIOLET GOLD FAMILY - BABY BLONDE
The new Shades EQ Gloss Violet Gold family is Redken’s new take on the rising Baby Blonde trend in hair color.