SHADES EQ GLOSS
THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER
WHY REDKEN HAIRCOLOR?
AT REDKEN, WE COLOR HAIR DIFFERENTLY TO PROTECT AND RESPECT THE CLIENT’S HAIR INTEGRITY
The term “Zones” refers to specific areas of the hair strand.
The hair is divided into three zones.
Each zone will accept color differently based on the condition of the hair.
Understanding zones will help you achieve even color results.
DID YOU KNOW?
The hair is healthiest at a slightly acidic pH (4.5–5.5)
When the hair’s pH increases, lifting of the cuticle occurs
Excessive alkalinity causes over-lifting and hair damage
A balanced pH is key for healthy hair during the color process
WHY SHADES EQ?
ACIDIC pH
Ensures gentle processing for outstanding condition and shine
AMMONIA FREE FOR A PLEASANT SMELL
Helps prevent swelling and cuticle damage
BLENDED WITH WHEAT AMINO ACIDS (NATURAL HUMECTANTS)
Locks in moisture and protects hair’s condition
BLENDED WITH SILICONE
Helps to improve shine and wet combability
SERVICE OPPORTUNITIES
Try the full range of services with Shades EQ
77% less breakage with the power trio
READ MORE
WHAT WE KNOW: THE SIGNS of healthy hair
1.
Smooth cuticle
2.
Low pH
3.
No alkalinity residue
4.
Low porosity
WHAT WE KNOW: THE SOLUTION
MAINTAIN HAIR'S HEALTH EVEN AFTER A LIGHTENING SERVICE: FLASH LIFT BONDER INSIDE + SHADES EQ BONDER INSIDE
1.
Lowers pH to seal the cuticle and adds shine
2.
Helps to strengthen bonds
3.
Reduces the alkalinity residue after a lightening service
4.
Balances porosity for easy detangling and even color distribution
77% less breakage with the Redken Power Trio**
*Untreated vs. treated hair with Flash Lift Bonder Inside
+ Shades EQ Bonder Inside, 1000x magnification
** Versus our leading lightener without bonder
SHADE CHART
SHADES EQ GLOSS
BLACK-TO-GRAY BACKGROUND
Provides the cool foundation needed to diminish warmth
EXAMPLE:
TITANIUM (T) TONE: SILVER/BLUE
BROWN-TO-TAN BACKGROUND
Provides the foundation needed for balanced, yet natural results
EXAMPLE:
GOLD (G) TONE: YELLOW
NO BACKGROUND COLOR
Pure reflect shades that provide vibrant, true-to-tone results
EXAMPLE:
VIOLET (V) TONE: VIOLET
HOW TO USE
UNDERSTANDING THE LABEL
EXAMPLE:
BACKGROUND COLOR AND TONE
Background color is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique character.
THE COLOR WHEEL
Always consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. To enhance tones, select a shade with a similar tonal value.
Traditional Level System
FORMULATION GUIDELINES
1.
Determine your client’s natural hair color level using the Shades EQ Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.
2.
Determine the target color desired by your client.
3.
Select the Shades EQ Gloss shade to enhance, balance or cool to achieve the target color.
FORMULATION EXAMPLE:
1.
Natural Level: 5 light brown/0% gray
2.
Target Color: Light golden brunette
3.
Formula: 2 oz. 05G Caramel Shades EQ Gloss + 2 oz. Shades EQ Processing Solution
Redken recommends that no more than ½ oz. of Color Kickers be added to any Shades EQ formula: 1 ½ oz. Shades EQ, ½ oz. Color Kicker, 2 oz. Shades EQ Processing Solution or Processing Solution for Precision Application.
SWATCHES
All swatches are full-strength formulas on pre-lightened (to pale yellow) hair. Shades EQ results will vary based on the level of hair to which it is applied. Follow the chart below to see how Shades EQ Color Gloss will color different levels of hair.
GUIDELINES FOR GRAY HAIR
Shades EQ Gloss will effectively blend and color gray hair. Using an NB shade in your formula creates a balance of dyes for optimum results on gray hair. The percentage of gray hair equals the percentage of NB in the formulation.
DILUTION SOLUTION
Shades EQ Gloss can be diluted with 000 Crystal Clear or a 09 or 010 level shade to lessen or lighten the tone of any Shades EQ formula. (If less color deposit is required, use 000 Crystal Clear; for lighter deposit, use a 09 or 010 level shade.) Use the following chart to customize the formula:
FOR RESISTANT HAIR OR MORE VIBRANT RESULTS:
Process for 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.
FOR RESISTANT GRAY:
Process for 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.
FOR A SHEER COLOR RESULT:
Process for 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear. When lighter color deposit is desired, use 09 or 010 level shades.
FAQs
Shades EQ Gloss is a demi-permanent range formulated with an acidic pH to promote healthy and shiny hair.
Gentle processing provides outstanding shine and condition
Promotes healthy and shiny hair
No lift—no need to worry about banding or harsh regrowth
Yes, the Shades EQ Gloss shades can be mixed with other Shades EQ Gloss shades, with the exception of those that contain Carmin’R or R5 dyes as this could lead to unpredictable results.
Mix in a 1:1 ratio using Shades EQ Processing Solution or Processing Solution for Precision Application. Always mix Shades EQ and Shades EQ Processing Solution (or Shades EQ Processing Solution for Precision Application) in equal parts and use immediately.
Shades EQ Gloss should always be processed for 20 minutes at room temperature.
Yes. All Shades EQ Gloss shades can be used to add color immediately following a permanent wave or straightener service.
Yes, Shades EQ Gloss shades can be mixed with Shades EQ Gloss Crystal Clear. This will dilute the toning effect and provide a sheer end result.
Shades EQ Processing Solution is a dedicated Shades EQ Gloss developer. When mixed with Shades EQ Gloss, it creates a liquid format.
Shades EQ Processing Solution for Precision Application is a developer that turns any Shades EQ Gloss into a gel format, giving greater control, which is ideal for precision techniques, such as lowlights, contouring or defining.
Either can be used with any Shades EQ Gloss shade. Both are to be used exclusively with Shades EQ Gloss.
No, with Shades EQ Gloss you must only use Shades EQ Processing Solution or Shades EQ Processing Solution for Precision Application.
Shades EQ Bonder Inside is an all-in-one demi-permanent color that tones and helps strengthen bonds for stronger hair* after just one service. No additive needed.
Shades EQ Bonder Inside can be used for all hair types and textures. It is a premium range specialized for clients with sensitized to very sensitized hair. For clients with wavy, curly or coily texture, Shades EQ Bonder Inside is a great color option as it improves curl definition.
No, original Shades EQ Gloss shades will not be replaced. Shades EQ Bonder Inside is being added to the Shades EQ family and both ranges will be available for use.
Use Shades EQ Bonder Inside as a strengthening gloss or toner on any hair type. It is ideal for use on clients who have sensitized or extremely sensitized hair and want added strengthening benefits as well as a beautiful tone.
Yes, you can mix the two technologies together, however, the bonding effect will be diminished.
Flash Lift Bonder Inside is formulated with glycine and citric acid to help minimize the amount of disulfide bonds that break during a chemical process like lightening. This results in hair feeling shiny, smooth and looking healthy even after harsh processes. Shades EQ Bonder Inside can be used alone or after the bleaching process.
Shades EQ Bonder Inside features an acidic pH to help seal the cuticle and is formulated with active ingredients citric acid + taurine to reduce the residual alkalinity which occurs during the bleaching process. It infuses the hair with bonding additives that help reinforce the “weak” or hydrogen bonds matrix during the coloring process, as well as balance porosity for even color distribution. This yields shiny and smooth-looking hair.
Adding a Shades EQ Bonder Inside service will assure that the “weak” bonds broken can be easily reinforced in a quicker manner. On the other hand, the bonding technology present in Flash Lift Bonder Inside is formulated to protect the types of bonds that will be affected by a lightening service. These are disulfide bonds. They cannot be broken easily and cannot be repaired once broken. Both amazing bonding innovations add a bonding benefit at every step of a Redken chemical service that is calibrated to match the level of protection needed.
The benefits of using Flash Lift Bonder Inside and Shades EQ Bonder Inside are:
Ranges are pre-dosed for faster formulation and easier use
There is no compromise to color results
Together, Flash Lift Bonder Inside and Shades EQ Bonder Inside work together to reduce signs of chemical damage in one application by:
1.
Helping to protect bonds and strengthen the hair
2.
Lowering the pH of the hair to seal the cuticle for outstanding condition and shine
3.
Reducing the alkalinity residue of the hair after a lightening service
4.
Balancing hair’s porosity for even color distribution
5.
Providing hair manageability
Yes, it is normal to see some color dispersion in the formula as it sits in the bowl or color applicator bottle. If you notice this dispersion, stir the mixture or re-shake the bottle.
Given Shades EQ Bonder Inside contains a built-in bonding agent, additional bonding additives are not necessary to achieve strong hair results.
Three new Shades EQ Bonder Inside Level 10 shades are available in:
010NW Iced Piña
010G Lemon Icing
010WG Honey Gold
010NW: Gold + brown-to-tan background (.03)
010G: Yellow + brown-to-tan background (.3)
010WG: Yellow/orange + brown-to-tan background (.33)
010NW: best for creating a warm, balanced blonde end result
010G: best for creating a soft, buttery blonde end result
010WG: best for creating an ultra-warm, honey blonde end result
No, the new Level 10 shades are only available in Shades EQ Bonder Inside.
The processing time for the new Level 10 shades is the same as for the existing Shades EQ Bonder Inside palette. Shades EQ Bonder Inside should always be processed for 20 minutes at room temperature on dry hair.
Yes, the Shades EQ Bonder Inside new Level 10 shades can be mixed with other Shades EQ Bonder Inside shades except for those containing Carmin’R or R5 dyes as this could lead to unpredictable results. See Shade Chart for additional information.
Yes, the new Shades EQ Bonder Inside Level 10 shades can be mixed with Shades EQ Bonder Inside 000 Crystal Clear. This will dilute the toning effect and provide a sheer result.
No, we do not recommend mixing Shades EQ Bonder Inside with Shades EQ Cream or Shades EQ Cover Plus as this could lead to unpredictable results.
Yes, the Shades EQ Bonder Inside new Level 10 shades can be used to refresh previously colored strands.
Yes, all Shades EQ Bonder Inside shades can be used to add color immediately following a permanent wave or straightening service. Wait at least 14 days after relaxing before coloring.
