Class Descriptions

EARLY BIRD CLASSES

WHEN YOU REGISTER, DON'T FORGET TO SIGN UP FOR THE EARLY BIRD CLASSES

THE BUSINESS OF COLOR - SUNDAY 1:00-2:30 & 3:00 - 4:30

LINDA MACCHI - REDKEN BUSINESS AMBASSADOR

Would you like to see your retail numbers increase by 30%? Pre-books at 80%? Dream clients flowing into your salon? Linda will help you create a dream team and a dream clientele. Taking an honest approach, Linda will help you develop the right mindset to engage your clients with superior service and in turn, help grow your haircolor business with a larger bottom line.

 Session Highlights:

  • Learn how to increase your retail and pre-book numbers
  • Grow your haircolor business via your dream clientele
  • Turn gaps in your day to profitable color opportunities

SOCIAL MEDIA - THE RULES OF ENGAGEMENT - SUNDAY 1:00 - 2:30 & 3:00 - 4:30

SOPHIE LÉVEILLÉ 

In this session, you will learn to master the subtle and intricate details of effective social media which will enable you to take your skills to the next level and watch your business grow! Learn the “must know now” content and develop a strong social media business that will help you attract new clients.

Session Highlights

  • How to maximize your profile
  • How to build and interact with a network
  • Discover basic tools & applications designed to enhance your overall experience

EDUCATION SESSIONS

MASTER DESIGN AND FINISH - MONDAY 9:30 - 11:30

SAM VILLA

REDKEN GLOBAL ARTISTIC AMBASSADOR

Sam Villa will truly inspire you to reach new levels of professional greatness. As the Master of his domain, Sam is the recipient of BehindTheChair.com Favourite Platform Artist and Educator four times in recent years as well as just receiving the NAHA Lifetime Achievement Award in July 2017. In this session, you will learn Sam’s newest design and finishing inspirations as well as business skills that will enliven guests and add value behind the chair.

 Session Highlights:

  • Versatile new cutting, finishing and business techniques
  • Wearable and sellable everyday looks

  • Simple finishing techniques for up and down styles

MASTER COLOR - 11:00 - 12:00

JOSH WOOD

REDKEN GLOBALCOLOR CREATIVE DIRECTOR

Josh Wood joined Redken in 2017 as the Global Color Creative Director and now serves as a spokesperson for Redken Haircolor, provides artistic direction on photo shoots and offers product development vision. Josh’s passion is haircolor and his vision is to push the boundaries on the way we think about color. In this session, Josh will talk about color trends, how they are created and share what is new, now and next in this colorful world.

 Session Highlights:

  • Haircolor Trends – where and how they become trends
  • Whats new, now and next with color trends

  • Inspirational looks and the techniques to create them

MASTER DESIGN AND FINISH - MONDAY 9:30 - 11:30

CELENE DUPUIS, VERONICA RIDGE & KELLY SCOTT

Would you like to see your retail numbers increase by 30%? Pre-books at 80%? Dream clients flowing into your salon? Linda will help you create a dream team and a dream clientele. Taking an honest approach, Linda will help you develop the right mindset to engage your clients with superior service and in turn, help grow your haircolor business with a larger bottom line.

 Session Highlights:

  • Learn what’s trending in hair color
  • Unexpected color placements

  • Out of the box color formulations

TOTAL TRANSFORMATION - MONDAY 3:00 - 4:30

SEAN GODARD & LAUREN HAGEN

A CUT, COLOR, AND FINISH STORY

This session will take you on a start to finish journey with our color and design masters. Begin with the end in mind with consultation and a shared reality at the beginning and a beautifully cut, colored and finished masterpiece as the result.

 Session Highlights:

  • Learn what’s trending in hair color
  • Unexpected color placements

  • Out of the box color formulations

URBAN DESIGN TRENDS - TUESDAY 9:00 - 10:30

JORGE JOAO, MARILYN ROSE & BRAYDEN PELLETIER

In this “Urban Design Trends” session, our master designers will take you on a creative journey to discover the latest trends in design and finishing. Exploring various shapes and textures, along with valuable tips and tricks that will help to quickly strengthen and grow your design and finishing business.

 Session Highlights:

  • Learn the hottest design trends of the season
  •  The evolution of a trend to a cut
  • The right look for the right texture

URBAN DESIGN TRENDS - TUESDAY 9:00 - 10:30

JORGE JOAO, MARILYN ROSE & BRAYDEN PELLETIER

In this “Urban Design Trends” session, our master designers will take you on a creative journey to discover the latest trends in design and finishing. Exploring various shapes and textures, along with valuable tips and tricks that will help to quickly strengthen and grow your design and finishing business.

 Session Highlights:

  • Learn the hottest design trends of the season
  •  The evolution of a trend to a cut
  • The right look for the right texture

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