MAXIMUM LIFT.
MAXIMUM NEUTRALIZATION.

Introducing The Smartest Way To Blonde

Combat daily damage overnight with the 1st bonding serum for 24/7 repair.

Discover the new Global Redken Brand Ambassador

Join the family and as a thank you, enter our draw to win a Redken Routine of 100$ value! One winner per month will be chosen!

Backed by state-of-the-art science and a legacy of innovation that dates back to 1960. Started by a Hollywood actress and her hairdresser, we were the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR

Combining scientific rigor with an elevated aesthetic, we are known to create scientific hair prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world