Beauty Sleep for Your Hair: Redken's ABC 24/7 Night & Day Serum

Formulated with a potent 7% Bonding Care Complex along with citric acid, polyglutamic acid, and squalane, this serum penetrates deep into the hair fiber to rebuild weakened bonds and infuse lasting hydration. Perfectly suited for color treated hair, the serum repairs daily damage overnight while protecting against heat styling, environmental stressors, and everyday wear and tear

• 9x stronger hair: Consumer test results show dramatically enhanced strength when used as part of the complete Acidic Bonding Concentrate system.
• Enhanced Hydration: Delivers 3x more hydration for a softer, more resilient feel.
• Reduced Breakage: Minimizes hair breakage by 89%, promoting visibly healthier hair.
• Frizz Control: Reduces frizz by 72% after just 8 hours of use*, ensuring smooth, manageable hair.
• Visible Results: 92% of users agree their hair looks and feels healthy after 24 hours of continuous repair.
• Overnight Restoration: Works as an “overnight reset,” repairing and strengthening hair while you sleep, leaving it shiny, revived, and manageable for up to 72 hours.
• Calming Scent: Infused with a soothing lavender fragrance for a relaxing hair treatment experience.

1. Prep: Begin by washing your hair with Redken’s Acidic Bonding Concentrate Shampoo & Conditioner or use the 5-Min Mask for a deep conditioning treatment.
2. Application: Apply a quarter-sized amount of ABC 24/7 Night & Day Serum to clean, dry, or damp hair. You can adjust the amount as needed—simply do not rinse out the product.

• Night Use: Apply generously, focusing on mid-lengths to ends, to maximize overnight bond repair and hydration.
• Day Use: Use as needed for instant frizz reduction, conditioning, and shine throughout your day.

Pros and celebrities are already raving about the ABC 24/7 Night & Day Serum. Pop sensation Sabrina Carpenter shares, “When it comes to haircare, I want products that work just as late as I do – if not later. Redken’s Acidic Bonding Concentrate 24/7 Night and Day Serum works around the clock to strengthen hair and fight daily damage. Overnight care…that’s like beauty sleep for your hair.”

Celebrity hairstylist and Redken ambassador Scott King adds, “It’s like a reset button for hair, especially for clients like Sabrina who are constantly switching up their looks with color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother, and shinier—even while you sleep!”"

Whether you’re battling damage from frequent color treatments or everyday styling, Redken’s new ABC 24/7 Night & Day Serum offers an innovative solution for lasting repair and hydration. Experience stronger, healthier hair day and night with this game-changing addition to the Acidic Bonding Concentrate line.