Inez’s love for this industry and passion for helping stylists is what called her to education. Her ability to deep dive into the science of color, hair care and her ability to utilize the head form in ways that give you the ability to not only create amazing results but be able to recreate them over and over. With her calm approach and ability to explain techniques, technologies and ingredients, stylists will be able to use the information to be confident in their business. As a Redken Certified Colourist and Redken Artist, Inez believes in respecting the canvas we work on. Helping stylists discover the why’s and how’s of hair color, leaving them with a deeper understanding; and how to predict its outcome.
Inez believes in helping your business and your salon team, her goal is that every attendee leaves feeling inspired and confident in express techniques that will translate to more money in your pocket. Delivering a clear and concise message of wealth building through express techniques, charging your worth has allowed her to be an integral part of the Redken Canada team. This includes mainstage events, coaching stylists in salons and hands on workshops across Canada. The connections, bonds, and support that education creates along with her principle idea of artists supporting artists is what fuels her passion. She believes that we are a community and not competitors. “This industry is an ever evolving one and we as professionals need to evolve with it. You can earn a secure living through education. Redken is here for you to learn, earn and live best.”