About samantha

Samantha's key to success is simple, never. stop. learning. She is and will forever be a student to her passions, keeping up with the latest trends and dissecting the WHY behind everything that she does. Having travelled all over the world to grow her career to the success that it is today, she loves having the privilege to share her knowledge with others in her industry and help them grow their dream career.

Having now owned her commission hair salon for nearly a decade, she understands the importance of growing a team, mentoring others to reach their full potential and juggling the different aspects of what it means to be a hairstylist today. Her diverse career has allowed her to travel across the country facilitating various programs, working backstage at major hair shows, including Toronto Fashion Week, as well the ability to work on a variety of photoshoots, music videos, film, campaigns for international clothing brands and even the creation of her own podcast interviewing some of the industries most sought after professionals.

As a mentor and educator, she has helped stylists more than double their income while working less hours BTC, design their ideal clientele/schedule through the power of social media, and work smarter not harder by leveling up their luxury services. When you step into one of Samantha's classes, she only has 3 rules; Have loads of fun, believe in your own successes as much as everyone else's, and lastly, leave feeling inspired!