Toronto Exchange

THE TORONTO EXCHANGE

Class Calendar

EVERYTHING'S INCLUDED

COLOR, CUT AND FINISH


As a hairdresser it’s vital to know what’s hot and what’s not. This program will bring you up to speed with the latest looks from Start to Finish. Get the know-how on trends and how to spot them. This program targets total consultation, the latest cutting, coloring techniques and the principles of finishing.

WHAT THIS PROGRAM WILL TEACH YOU:
  • How to read trends and customize them for your guests behind the chair
  • Learn tips and techniques on how to give quick add-ons to elevate your business
TOOLS:
  • Shears, texturizing shears
  • Electric clipper (with detachable blades)
  • Cutting combs, foil comb (metal tail), wide tooth comb
  • Flat iron, curling iron (medium & large)
  • 4 color bowls, 4 color brushes, applicator bottle
  • Measuring cup, water bottle
  • Foil board, long foils
  • Sectioning clips
  • Paddle brush, round brush, Denman brush
  • Blow-dryer (with nozzle)
  • Color apron, gloves
  • Elastics, Bobby-pins (all sizes)
  • Towels

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Color, Principles of Design, Principles of Finishing

DATE: February 25-26 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Jorge Joao & Katrina Smiley

INVESTMENT: 1 DAY PROGRAM - $600 + tx

REGISTER NOW!

PRINCIPLES OF COLOR

DO YOU WANT TO MASTER HAIRCOLOR?


This core foundational program will guide you through the Principles of Hair color, so that you can empower yourself with knowledge, increase your confidence and grow your business. This interactive 4 day session lays the foundation for our entire Principle Based Hair color system including the laws of color, the color wheel and the level system. When you understand the why behind the formula, you’ll know the how.

WHAT THIS PROGRAM WILL TEACH YOU:

FIRST SESSION : The BIG WHY
  • The law of color, the color wheel, and the level system
  • Hair composition, natural, grey, and white hair
  • Permanent, semi and demi-permanent hair colors
  • Lighteners and high-lift blondes

SECOND SESSION : FORMULATE AND CREATE
  • Formulation & color correction guidelines
  • Application, mixing & processing
  • Foil placement and its effects
  • Business building tips
TOOLS:
  • 2 color bowls, 2 color brushes
  • Applicator bottle, measuring cup
  • Water bottle, foil comb (metal tail)
  • Wide tooth comb
  • Foil board
  • Sectioning clips, long foils
  • Color apron, gloves, towels
  • Paddle brush, round brush
  • Denman brush, blur brush
  • Blow-dryer (with nozzle)

DATE: March 3-4-5-6 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Jane Rudolph & Tasha Parker

INVESTMENT: 4 DAYS PROGRAM - $625 + tx

REGISTER NOW!

COLOR CORRECTION MASTERY

TOUGH HAIRCOLOR CORRECTION CHALLENGES?


Learn how to take control to solve every day haircolor correction challenges. Eliminate the fear of color correction and change your clients color with ease and professionalism. Problematic color solutions become a thing of the past with tried and tested solutions.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Laws and principles of changing a client’s color
  • Calculating a color change client case study
  • Techniques to lighten, darken, and change the tone of previously colored hair
  • Pre-pigmenting and filling techniques and formulations
  • Talking color change with your clients
  • See-do practical techniques on mannequin heads
  • Hands-on swatch workshops

TOOLS:
  • 2 color bowls, 2 color brushes
  • Applicator bottle, measuring cup
  • Water bottle, foil comb (metal tail)
  • Wide tooth comb
  • Foil board
  • Sectioning clips, long foils
  • Color apron, gloves, towels
  • Paddle brush, round brush
  • Denman brush, blur brush
  • Blow-dryer (with nozzle)

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Color

Redken Distributors - Haircolor Classes

DATE: March 18-19 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Stephanie Russel & Katrina Smiley

INVESTMENT: 2 DAYS PROGRAM - $600 + tx

REGISTER NOW!

PRINCIPLES OF DESIGN

WANT TO MASTER DESIGN?


Redken’s exclusive Principle Based Design system explores the intricate art of hair cutting from the foundation to the finish. Once you’ve experienced this 3-day core foundational session, you will be able to quickly analyze and assess your client’s hair, re-create any cut and shape and clearly communicate the steps you’ve taken to achieve your desired design. Discover the core information and understand the “why” behind haircutting. When you understand the why, you’ll know the how.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Explore the mechanics of how haircutting actually works
  • Principles of shape, line and angle
  • Principles of head form, and balance, six panel bob
  • Principles of movement, elevation, and over direction
  • Three types of line graduation – swelling, straight, and scooping
  • The “WHY” behind every cut you make
  • Business building tips to elevate your business
  • See-do practical techniques on mannequin heads
  • Additional hands-on workshops on day three

TOOLS:
  • Shears
  • Texturizing shears
  • Sectioning clips
  • Water bottle
  • Cutting combs
  • Flat iron
  • Curling iron (medium & large)
  • Blow-dryer (with nozzle)
  • Paddle brush, round brush
  • Denman brush
  • Towels

DATE: April 7-8-9 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Danielle Wulff & Matthew Scott

INVESTMENT: 3 DAYS PROGRAM - $600 + tx

REGISTER NOW!

MASTER FINISH

DO YOU WANT TO PERFECT AND MASTER YOUR FINISHING SKILLS?


Visuals are so full of energy and tell a story, learn the power of telling your stories with hair. In this class you will further your creativity by building on your finishing and dressing skills. How to take professional editorial photographs with your phones camera and upgrade the quality of your photos on social media sites.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Power of telling stories with hair, the total picture
  • Build on your finishing and dressing skills
  • How to move from one look to the next seamlessly
  • See do techniques on mannequins and learning to shoot with them. (The long hair mannequins will be on loan from the Exchange)
  • How to choose a model for your more creative work and work with the model for mood
  • How to use your phone camera and your resources to create professional social media photos
  • What/How to light the hair, backdrop, angles the picture
  • Do’s and Don’ts of Social media
TOOLS:
  • Phone with camera
  • Blow dryer with nozzle attachment and diffuser
  • Denman brush, Paddle brush
  • Round boar bristle brushes (small/med/large)
  • Mason Pearson finishing brushes (Boar bristle and Boar bristle nylon pin mix)
  • Curling iron (medium & large barrel)Marcel style will work best for most of the techniques
  • Flat iron
  • Cutting and rat-tail combs
  • Sectioning clips (duck bill), pin-curl clips
  • Grips (bobby-pins, long and regular)
  • Fine hair pins (long and regular)

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Finishing - Redken Distributors - Finishing Classes

DATE: May 6-7 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Ellen Lawlor & Cindy Duplantis

INVESTMENT: 2 DAYS PROGRAM - $700 + tx

REGISTER NOW!

KILLER BLONDES

DO YOU WANT TO MASTER BLONDES?


This class details our “perfect results blonding” approach to achieving the best looking blondes with our top performing blonding and toning products. Learn which time saving methods and tools can free your thinking so you can create your signature blondes with endless possibilities and become a true blonde authority!

WHAT THIS PROGRAM WILL TEACH YOU:
  • Learn to how to combine the right products with the best techniques to achieve the perfect blonde
  • Best toning and glazing formulas
  • Understanding of proper consultation and creating a shared reality
  • Business building tips to elevate your business
  • See-do techniques on mannequin heads

TOOLS:
  • 2 color bowls, 2 color brushes
  • Applicator bottle, measuring cup
  • Water bottle
  • Foil comb (metal tail)
  • Wide tooth comb
  • Foil board
  • Sectioning clips
  • Long foils
  • Color apron, gloves, towels
  • Paddle brush, round brush
  • Denman brush, blur brush
  • Blow-dryer (with nozzle)

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Color

Redken Distributors - Haircolor Classes

DATE: May 27-28 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Lauren Hagen & Barret Wamboldt

INVESTMENT: 2 DAYS PROGRAM - $600 + tx

REGISTER NOW!

MAKE YOUR MARK

HAVE YOU EVER WONDERED WHY SOME SALON PROFESSIONALS SEEM TO HAVE IT ALL?


Do you want to build your dream clientele? Do you want to build your bank? Do you want recognition for your work?

WHAT THIS PROGRAM WILL TEACH YOU:
  • How to create a recognizable brand and make an impact with your work
  • What does your personal style say about you, and how does it affect your income
  • Learn how to create an amazing social presence through the right channels
  • Discover what kind of client you are attracting and why
  • Learn the most practical tools to create top quality posts that turns heads
Who is it good for?:
  • Hairstylists
  • Estheticians
  • Salon Owners
  • Managers and front desk associates
TOOLS:
  • Cellphone and/or Tablet with charger

DATE: June 10-11 2019

TIME: 9:00am - 5pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Marilyn Rose & Celene Dupuis


INVESTMENT: 2 DAYS PROGRAM - $475 + tx

REDKEN BREWS BARBER & TRENDS

CUT, COLOR AND FINISH FOR TODAY’S MAN


Brews Trends will teach you the latest trends in men’s cut, color and fi nish, so you can become a true leader in this fast growing market segment. * Please note that this class will not be teaching traditional Barber techniques. Please refer to the “Brews Barber” class.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Barbering and Detailing techniques
  • All about the fades and the tapers
  • Discussion on beards and shaves
  • Understanding and choosing your tools’ arsenal
  • Maximize your merchandising, product recommendation
  • Business building tips to grow your business
  • See-do practical techniques on mannequins
TOOLS:
  • Clipper with detachable metal blades or guards
  • Trimmer
  • Shears
  • Texturizing/thinning shears
  • Cutting comb
  • Tapered barbering comb
  • Blow-dryer (with nozzle)
  • Round brushes, paddle brush,Denman brush
  • Sectioning clips
  • Wide tooth comb
  • Water bottle, gloves

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Design

DATE: June 17-18 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: MJ Deziel & Jamie DiGrazia

INVESTMENT: 2 DAYS PROGRAM - $600 + tx

REGISTER NOW!

NEXT LEVEL DESIGN

DO YOU WANT TO MASTER DESIGN?


Redken’s exclusive Principle Based Design system explores the intricate art of hair cutting from the foundation to the finish. Once you’ve experienced this start-up session, you’ll be able to quickly analyze and assess your client’s hair, re-create any cut and shape and clearly communicate the steps you’ve taken to achieve your desired design. Discover the core information and understand the “why” behind haircutting. When you understand the why, you’ll know the how.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Explore the mechanics of how haircutting actually works
  • Principles of shape, line and angle
  • Principles of head form, and balance, six panel bob
  • Principles of movement, elevation, and over direction
  • Three types of line graduation – swelling, straight, and scooping
  • The “WHY” behind every cut you make
  • Business building tips to elevate your business
  • See-do practical techniques on mannequin heads

TOOLS:
  • Shears
  • Texturizing shears
  • Sectioning clips
  • Water bottle
  • Cutting combs
  • Flat iron
  • Curling iron (medium & large)
  • Blow-dryer (with nozzle)
  • Paddle brush, round brush
  • Denman brush
  • Towels

DATE: June 24-25 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Adam Pimentel & Ludo Jan

INVESTMENT: 2 DAYS PROGRAM - $600 + tx

REGISTER NOW!

COLOR FORENSICS

WANT TO ELEVATE YOUR COLOR BUSINESS ?


Are you a rockstar? How big is your game? The fastest way to grow your business is with color services! Redken has provided you, the ''Hair Expert'', with amazing trends and strategies to grow your business. Now let's get ''Unstoppable'' at selling ourselves, delivering the wow consultation, and creating the perfect clientele!

WHAT THIS PROGRAM WILL TEACH YOU:
  • How to increase your retail and pre-book numbers
  • Grow your haircolor business via your dream clientele
  • How to turn gaps in your day to profitable color opportunities
  • How to up your game on social media
  • Develop the right mindset to engage your clients with superior service
  • Learn quick and easy color techniques and triple your investment
  • Fast paced hands-on workshops
  • Business building tips
TOOLS:
  • 2 color bowls, 2 color brushes
  • Applicator bottle, Foil Board, Long Foils
  • Measuring cup, Water bottle
  • Sectioning clips
  • Foil comb (metal tail), wide tooth comb
  • Paddle brush, round brush,Denman brush
  • Blow-dryer (with nozzle)
  • Color apron, gloves, towels

DATE: September 16-17 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Catherine Allard & Celene Dupuis

INVESTMENT: 2 DAYS PROGRAM - $600 + tx

REGISTER NOW!

MASTER COLOR

INNOVATIVE COLOR PLACEMENT & TECHNIQUES


Master Color with Sean Godard and Veronica Ridge is all about upping your creativity. Learn to use your vision and imagination in this advanced hands-on program. Explore non-traditional color applications, techniques, and placement patterns along with Redken formulas that will take your hair color business to the next level.

WHAT THIS PROGRAM WILL TEACH YOU:
  • Learn the newest color placements and techniques and how they can be adapted to any shape and length
  • Learn the processes and stages to get your guests to the desired end result
  • Efficient placement and applications based on the principles
  • Formulation tips and tricks for getting lasting results every time
  • Consultation & Social Media strategies
  • Business building tips to elevate your business
  • See-do techniques on mannequin heads
TOOLS:
  • 2 color bowls
  • 2 color brushes
  • Applicator bottle
  • Foil Board, Long Foils
  • Measuring cup
  • Water bottle
  • Sectioning clips
  • Foil comb (metal tail), wide tooth comb
  • Paddle brush, round brush,Denman brush
  • Blow-dryer (with nozzle)
  • Color apron, gloves, towels

DATE: October 21-22 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Sean Godard & Veronica Ridge

INVESTMENT: 2 DAYS PROGRAM - $700 + tx

REGISTER NOW!

DESIGN CERTIFICATION

YOUR NEXT STEP IS TO BECOME A REDKEN CERTIFIED DESIGN STYLIST!


The Redken Design Certification recognizes and rewards salon professionals who possess exceptional skill and true passion for their craft.

It is designed for graduates of the Redken Specialist who want to:
  • Be recognized for their design expertise and commitment to excellence
  • Be respected and viewed as a Redken Certified Design Stylist
  • Use this prestigious title to highlight their status and expand their business and income
  • Take the next step in their stylist career toward becoming a Redken Artist
EXAM CRITERIA

Becoming a Redken Certified Design Stylist requires passing a 2-part written and practical exam, assessing your technical skills, knowledge of Redken products and principles and your approach to creating specific outcomes:

Design Challenge – Multiple Choice & Essay Questions
Technical Assessment

STUDY KIT INCLUDES:

Redken Design Certification Study Guide & Principle Based Manual, Redken Product Guide, Mannequin & Clamp and additional Redken Materials

UPON PASSING:
  • Promote Me / Press Kit & Logo Rights to Promote Status on Social Media & Printed Materials
  • Redken Certified Design Stylist Certificate & Pin

HOW TO PREPARE & REDKEN RESOURCES

DATE: November 10-11 2019

TIME:

- PREP DAY: 1:00PM - 4:30PM

- EXAM DAY: 8:30 AM - 3:30 PM

LOCATION: 20 Richmond St. E, Toronto

INVESTMENT: FULL EXAM: $475

TO REGISTER: www.redken.ca

SAM VILLA

MASTER DESIGN AND FINISH


Join Sam Villa as he unlocks his creative mastery with design and finishing. This class will focus on creating on-trend looks that can be worn everyday on every client. Learn Sam’s best tips and tricks for creating the perfect finish combined with the perfect cut.

WHAT THIS PROGRAM WILL TEACH YOU:
  • How to improve your creative design & finishing skills and push your creative boundaries
  • Chris’s hot tips for creating beautiful shapes and finishes every time
  • Latest haircutting trends suitable for all clients
  • Disconnection – why, how, and where
  • Razor techniques
  • Texturizing techniques
  • Principles of Finishing today’s looks
  • How to utilize the Principles of Consultation to maximize your earning potential
  • See – do techniques on mannequin heads
TOOLS:
  • Shears, texturizing shears
  • Cutting combs, foil comb (metal tail), wide tooth comb
  • Flat iron, curling iron (medium & large)
  • Water bottle
  • Sectioning clips
  • Foil comb (metal tail), wide tooth comb
  • Paddle brush, round brush,Denman brush
  • Blow-dryer (with nozzle)
  • Elastics, Bobby-pins (all sizes)
  • Towels

HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Design, Principles of Finishing

Redken Distributors - Design/finishing Classes

DATE: November 18-19 2019

TIME: 9:00am - 5:00pm

LOCATION: 20 Richmond St. E, Toronto

ARTIST: Sam Villa

INVESTMENT: 2 DAYS PROGRAM - $900 + tx

REGISTER NOW!

Your visit to Toronto

 

We’re glad that you will be joining us for a session at the Redken Exchange. For over fifteen years, we have been the industry’s leading resource for learning and creating the ultimate experience to help you learn, earn and live better. We look forward to welcoming you soon, and below you will find the information that you need to prepare for your experience. 

 

Where we are

 

The Toronto L’Oreal Academy

20 Richmond St. East, 7th Floor Toronto, ON. M5C 2R9

416-304-1248



Getting to Toronto - Flying In

 

Fly directly to Toronto arriving at any of out two airports: 

Billy-Bishop (YTZ), Toronto Pearson International (YYZ)


Ground Transportation

 

Once you’ve landed, hop in a cab and head to your hotel. Most car services & taxis accept credit cards. On average the fares from airports range from $15 – $65 depending on which airport you’re coming from and traffic.

Taxi service is available at taxi stands outside each terminal in all airports.

UP Express is also available. This express train will take you downtown Toronto in 25 minutes. Trains leave every 15 minutes between 5:30 a.m. and 1:00 a.m. For more information or to buy your ticket, visit www.upexpress.com.

By subway: The closest subway stop is Queen Station

 

Try the Google maps mobile app, it will give you door to door transit directions in the greater Toronto area. Free download available on your mobile device app store. 

 

Hotel Recommendations

 

From apartments to 5 star hotels there’s a space to accommodate everyone’s budget and taste. We give them two thumbs up!

One King West Hotel & Residence, 1 King St. W, Toronto, ON, M5H 1A1

(416) 548-8100

onekingwest.com

 

Cambridge Suites Toronto, 15 Richmond St. E, Toronto, ON, M5C1N2

(416) 368-1990

cambridgesuitestoronto.com






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