Toronto Exchange

COLOR CORRECTION MASTERY
TOUGH HAIRCOLOR CORRECTION CHALLENGES?
Learn how to take control to solve every day haircolor correction challenges. Eliminate the fear of color correction and change your clients color with ease and professionalism. Problematic color solutions become a thing of the past with tried and tested solutions.
WHAT THIS PROGRAM WILL TEACH YOU:- Laws and principles of changing a client’s color
- Calculating a color change client case study
- Techniques to lighten, darken, and change the tone of previously colored hair
- Pre-pigmenting and filling techniques and formulations
- Talking color change with your clients
- See-do practical techniques on mannequin heads
- Hands-on swatch workshops
TOOLS:
- 2 color bowls, 2 color brushes
- Applicator bottle, measuring cup
- Water bottle, foil comb (metal tail)
- Wide tooth comb
- Foil board
- Sectioning clips, long foils
- Color apron, gloves, towels
- Paddle brush, round brush
- Denman brush, blur brush
- Blow-dryer (with nozzle)
HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Color
Redken Distributors - Haircolor Classes
DATE: March 18-19 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Stephanie Russel & Katrina Smiley
INVESTMENT: 2 DAYS PROGRAM - $600 + tx
REGISTER NOW!
PRINCIPLES OF DESIGN
WANT TO MASTER DESIGN?
Redken’s exclusive Principle Based Design system explores the intricate art of hair cutting from the foundation to the finish. Once you’ve experienced this 3-day core foundational session, you will be able to quickly analyze and assess your client’s hair, re-create any cut and shape and clearly communicate the steps you’ve taken to achieve your desired design. Discover the core information and understand the “why” behind haircutting. When you understand the why, you’ll know the how.
WHAT THIS PROGRAM WILL TEACH YOU:- Explore the mechanics of how haircutting actually works
- Principles of shape, line and angle
- Principles of head form, and balance, six panel bob
- Principles of movement, elevation, and over direction
- Three types of line graduation – swelling, straight, and scooping
- The “WHY” behind every cut you make
- Business building tips to elevate your business
- See-do practical techniques on mannequin heads
- Additional hands-on workshops on day three
TOOLS:
- Shears
- Texturizing shears
- Sectioning clips
- Water bottle
- Cutting combs
- Flat iron
- Curling iron (medium & large)
- Blow-dryer (with nozzle)
- Paddle brush, round brush
- Denman brush
- Towels
DATE: April 7-8-9 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Danielle Wulff & Matthew Scott
INVESTMENT: 3 DAYS PROGRAM - $600 + tx
REGISTER NOW!
MASTER FINISH
DO YOU WANT TO PERFECT AND MASTER YOUR FINISHING SKILLS?
Visuals are so full of energy and tell a story, learn the power of telling your stories with hair. In this class you will further your creativity by building on your finishing and dressing skills. How to take professional editorial photographs with your phones camera and upgrade the quality of your photos on social media sites.
WHAT THIS PROGRAM WILL TEACH YOU:- Power of telling stories with hair, the total picture
- Build on your finishing and dressing skills
- How to move from one look to the next seamlessly
- See do techniques on mannequins and learning to shoot with them. (The long hair mannequins will be on loan from the Exchange)
- How to choose a model for your more creative work and work with the model for mood
- How to use your phone camera and your resources to create professional social media photos
- What/How to light the hair, backdrop, angles the picture
- Do’s and Don’ts of Social media
- Phone with camera
- Blow dryer with nozzle attachment and diffuser
- Denman brush, Paddle brush
- Round boar bristle brushes (small/med/large)
- Mason Pearson finishing brushes (Boar bristle and Boar bristle nylon pin mix)
- Curling iron (medium & large barrel)Marcel style will work best for most of the techniques
- Flat iron
- Cutting and rat-tail combs
- Sectioning clips (duck bill), pin-curl clips
- Grips (bobby-pins, long and regular)
- Fine hair pins (long and regular)
HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Finishing - Redken Distributors - Finishing Classes
DATE: May 6-7 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Ellen Lawlor & Cindy Duplantis
INVESTMENT: 2 DAYS PROGRAM - $700 + tx
REGISTER NOW!
KILLER BLONDES
DO YOU WANT TO MASTER BLONDES?
This class details our “perfect results blonding” approach to achieving the best looking blondes with our top performing blonding and toning products. Learn which time saving methods and tools can free your thinking so you can create your signature blondes with endless possibilities and become a true blonde authority!
WHAT THIS PROGRAM WILL TEACH YOU:- Learn to how to combine the right products with the best techniques to achieve the perfect blonde
- Best toning and glazing formulas
- Understanding of proper consultation and creating a shared reality
- Business building tips to elevate your business
- See-do techniques on mannequin heads
TOOLS:
- 2 color bowls, 2 color brushes
- Applicator bottle, measuring cup
- Water bottle
- Foil comb (metal tail)
- Wide tooth comb
- Foil board
- Sectioning clips
- Long foils
- Color apron, gloves, towels
- Paddle brush, round brush
- Denman brush, blur brush
- Blow-dryer (with nozzle)
HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Color
Redken Distributors - Haircolor Classes
DATE: May 27-28 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Lauren Hagen & Barret Wamboldt
INVESTMENT: 2 DAYS PROGRAM - $600 + tx
REGISTER NOW!
MAKE YOUR MARK
HAVE YOU EVER WONDERED WHY SOME SALON PROFESSIONALS SEEM TO HAVE IT ALL?
Do you want to build your dream clientele? Do you want to build your bank? Do you want recognition for your work?
WHAT THIS PROGRAM WILL TEACH YOU:- How to create a recognizable brand and make an impact with your work
- What does your personal style say about you, and how does it affect your income
- Learn how to create an amazing social presence through the right channels
- Discover what kind of client you are attracting and why
- Learn the most practical tools to create top quality posts that turns heads
- Hairstylists
- Estheticians
- Salon Owners
- Managers and front desk associates
- Cellphone and/or Tablet with charger
DATE: June 10-11 2019
TIME: 9:00am - 5pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Marilyn Rose & Celene Dupuis
INVESTMENT: 2 DAYS PROGRAM - $475 + tx
REGISTER NOW!
REDKEN BREWS BARBER & TRENDS
CUT, COLOR AND FINISH FOR TODAY’S MAN
Brews Trends will teach you the latest trends in men’s cut, color and fi nish, so you can become a true leader in this fast growing market segment. * Please note that this class will not be teaching traditional Barber techniques. Please refer to the “Brews Barber” class.
WHAT THIS PROGRAM WILL TEACH YOU:- Barbering and Detailing techniques
- All about the fades and the tapers
- Discussion on beards and shaves
- Understanding and choosing your tools’ arsenal
- Maximize your merchandising, product recommendation
- Business building tips to grow your business
- See-do practical techniques on mannequins
- Clipper with detachable metal blades or guards
- Trimmer
- Shears
- Texturizing/thinning shears
- Cutting comb
- Tapered barbering comb
- Blow-dryer (with nozzle)
- Round brushes, paddle brush,Denman brush
- Sectioning clips
- Wide tooth comb
- Water bottle, gloves
HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Design
DATE: June 17-18 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: MJ Deziel & Jamie DiGrazia
INVESTMENT: 2 DAYS PROGRAM - $600 + tx
REGISTER NOW!
NEXT LEVEL DESIGN
DO YOU WANT TO MASTER DESIGN?
Redken’s exclusive Principle Based Design system explores the intricate art of hair cutting from the foundation to the finish. Once you’ve experienced this start-up session, you’ll be able to quickly analyze and assess your client’s hair, re-create any cut and shape and clearly communicate the steps you’ve taken to achieve your desired design. Discover the core information and understand the “why” behind haircutting. When you understand the why, you’ll know the how.
WHAT THIS PROGRAM WILL TEACH YOU:- Explore the mechanics of how haircutting actually works
- Principles of shape, line and angle
- Principles of head form, and balance, six panel bob
- Principles of movement, elevation, and over direction
- Three types of line graduation – swelling, straight, and scooping
- The “WHY” behind every cut you make
- Business building tips to elevate your business
- See-do practical techniques on mannequin heads
TOOLS:
- Shears
- Texturizing shears
- Sectioning clips
- Water bottle
- Cutting combs
- Flat iron
- Curling iron (medium & large)
- Blow-dryer (with nozzle)
- Paddle brush, round brush
- Denman brush
- Towels
DATE: June 24-25 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Adam Pimentel & Ludo Jan
INVESTMENT: 2 DAYS PROGRAM - $600 + tx
REGISTER NOW!
COLOR FORENSICS
WANT TO ELEVATE YOUR COLOR BUSINESS ?
Are you a rockstar? How big is your game? The fastest way to grow your business is with color services! Redken has provided you, the ''Hair Expert'', with amazing trends and strategies to grow your business. Now let's get ''Unstoppable'' at selling ourselves, delivering the wow consultation, and creating the perfect clientele!
WHAT THIS PROGRAM WILL TEACH YOU:- How to increase your retail and pre-book numbers
- Grow your haircolor business via your dream clientele
- How to turn gaps in your day to profitable color opportunities
- How to up your game on social media
- Develop the right mindset to engage your clients with superior service
- Learn quick and easy color techniques and triple your investment
- Fast paced hands-on workshops
- Business building tips
- 2 color bowls, 2 color brushes
- Applicator bottle, Foil Board, Long Foils
- Measuring cup, Water bottle
- Sectioning clips
- Foil comb (metal tail), wide tooth comb
- Paddle brush, round brush,Denman brush
- Blow-dryer (with nozzle)
- Color apron, gloves, towels
DATE: September 16-17 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Catherine Allard & Celene Dupuis
INVESTMENT: 2 DAYS PROGRAM - $600 + tx
REGISTER NOW!
MASTER COLOR
INNOVATIVE COLOR PLACEMENT & TECHNIQUES
Master Color with Sean Godard and Veronica Ridge is all about upping your creativity. Learn to use your vision and imagination in this advanced hands-on program. Explore non-traditional color applications, techniques, and placement patterns along with Redken formulas that will take your hair color business to the next level.
WHAT THIS PROGRAM WILL TEACH YOU:- Learn the newest color placements and techniques and how they can be adapted to any shape and length
- Learn the processes and stages to get your guests to the desired end result
- Efficient placement and applications based on the principles
- Formulation tips and tricks for getting lasting results every time
- Consultation & Social Media strategies
- Business building tips to elevate your business
- See-do techniques on mannequin heads
- 2 color bowls
- 2 color brushes
- Applicator bottle
- Foil Board, Long Foils
- Measuring cup
- Water bottle
- Sectioning clips
- Foil comb (metal tail), wide tooth comb
- Paddle brush, round brush,Denman brush
- Blow-dryer (with nozzle)
- Color apron, gloves, towels
DATE: October 21-22 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Sean Godard & Veronica Ridge
INVESTMENT: 2 DAYS PROGRAM - $700 + tx
REGISTER NOW!
COLOR CERTIFICATION
YOUR NEXT STEP IS TO BECOME A REDKEN CERTIFIED HAIRCOLORIST!
The Redken Color Certification recognizes and rewards salon professionals who possess exceptional skill and true passion for their craft.
It is designed for graduates of the Redken Specialist who want to:- Be recognized for their haircolor expertise and commitment to excellence
- Be respected and viewed as a Redken Certified Haircolorist
- Use this prestigious title to highlight their status and expand their business and income
- Take the next step in their stylist career toward becoming a Redken Artist
Becoming a Redken Certified Haircolorist requires passing a 2-part written and practical exam, assessing your technical skills, knowledge of Redken products and principles and your approach to creating specific outcomes:
Color Challenge – Multiple Choice & Essay Questions
Technical Assessment
Redken Color Certification Study Guide & Principle Based Haircolor Manual, Mannequin & Clamp, Redken Color Tools, and additional Redken Materials
UPON PASSING:- Promote Me / Press Kit & Logo Rights to Promote Status on Social Media & Printed Materials
- Redken Certified Haircolorist Certificate & Pin
HOW TO PREPARE & REDKEN RESOURCES
DATE: November 10-11 2019
TIME:
- PREP DAY: 1:00PM - 4:30PM
- EXAM DAY: 8:30 AM - 3:30 PM
LOCATION: 20 Richmond St. E, Toronto
INVESTMENT: FULL EXAM: $475
REGISTER NOW!
DESIGN CERTIFICATION
YOUR NEXT STEP IS TO BECOME A REDKEN CERTIFIED DESIGN STYLIST!
The Redken Design Certification recognizes and rewards salon professionals who possess exceptional skill and true passion for their craft.
It is designed for graduates of the Redken Specialist who want to:- Be recognized for their design expertise and commitment to excellence
- Be respected and viewed as a Redken Certified Design Stylist
- Use this prestigious title to highlight their status and expand their business and income
- Take the next step in their stylist career toward becoming a Redken Artist
Becoming a Redken Certified Design Stylist requires passing a 2-part written and practical exam, assessing your technical skills, knowledge of Redken products and principles and your approach to creating specific outcomes:
Design Challenge – Multiple Choice & Essay Questions
Technical Assessment
Redken Design Certification Study Guide & Principle Based Manual, Redken Product Guide, Mannequin & Clamp and additional Redken Materials
UPON PASSING:- Promote Me / Press Kit & Logo Rights to Promote Status on Social Media & Printed Materials
- Redken Certified Design Stylist Certificate & Pin
HOW TO PREPARE & REDKEN RESOURCES
DATE: November 4-5 2019
TIME:
- PREP DAY: 1:00PM - 4:30PM
- EXAM DAY: 8:30 AM - 3:30 PM
LOCATION: 20 Richmond St. E, Toronto
INVESTMENT: FULL EXAM: $475
REGISTER NOW!SAM VILLA
MASTER DESIGN AND FINISH
Join Sam Villa as he unlocks his creative mastery with design and finishing. This class will focus on creating on-trend looks that can be worn everyday on every client. Learn Sam’s best tips and tricks for creating the perfect finish combined with the perfect cut.
WHAT THIS PROGRAM WILL TEACH YOU:- How to improve your creative design & finishing skills and push your creative boundaries
- Chris’s hot tips for creating beautiful shapes and finishes every time
- Latest haircutting trends suitable for all clients
- Disconnection – why, how, and where
- Razor techniques
- Texturizing techniques
- Principles of Finishing today’s looks
- How to utilize the Principles of Consultation to maximize your earning potential
- See – do techniques on mannequin heads
- Shears, texturizing shears
- Cutting combs, foil comb (metal tail), wide tooth comb
- Flat iron, curling iron (medium & large)
- Water bottle
- Sectioning clips
- Foil comb (metal tail), wide tooth comb
- Paddle brush, round brush,Denman brush
- Blow-dryer (with nozzle)
- Elastics, Bobby-pins (all sizes)
- Towels
HOW TO PREPARE: SUGGESTED PREREQUISITE: Principles of Design, Principles of Finishing
Redken Distributors - Design/finishing Classes
DATE: November 18-19 2019
TIME: 9:00am - 5:00pm
LOCATION: 20 Richmond St. E, Toronto
ARTIST: Sam Villa
INVESTMENT: 2 DAYS PROGRAM - $900 + tx
REGISTER NOW!Your visit to Toronto
We’re glad that you will be joining us for a session at the Redken Exchange. For over fifteen years, we have been the industry’s leading resource for learning and creating the ultimate experience to help you learn, earn and live better. We look forward to welcoming you soon, and below you will find the information that you need to prepare for your experience.
Where we are
The Toronto L’Oreal Academy
20 Richmond St. East, 7th Floor Toronto, ON. M5C 2R9
416-304-1248
Getting to Toronto - Flying In
Fly directly to Toronto arriving at any of out two airports:
Billy-Bishop (YTZ), Toronto Pearson International (YYZ)
Ground Transportation
Once you’ve landed, hop in a cab and head to your hotel. Most car services & taxis accept credit cards. On average the fares from airports range from $15 – $65 depending on which airport you’re coming from and traffic.
Taxi service is available at taxi stands outside each terminal in all airports.
UP Express is also available. This express train will take you downtown Toronto in 25 minutes. Trains leave every 15 minutes between 5:30 a.m. and 1:00 a.m. For more information or to buy your ticket, visit www.upexpress.com.
By subway: The closest subway stop is Queen Station
Try the Google maps mobile app, it will give you door to door transit directions in the greater Toronto area. Free download available on your mobile device app store.
Hotel Recommendations
From apartments to 5 star hotels there’s a space to accommodate everyone’s budget and taste. We give them two thumbs up!
One King West Hotel & Residence, 1 King St. W, Toronto, ON, M5H 1A1
(416) 548-8100
Cambridge Suites Toronto, 15 Richmond St. E, Toronto, ON, M5C1N2
(416) 368-1990