>

Brews 101: Your Complete Guide to Men's Grooming Products

Redken Updated On 07/07/2026

IN THIS ARTICLE


Men's Haircare Products

Men's Hair Styling Products

Haircolor for Men

Skincare for Men

Blonde woman in winter coat and beige beanie stands at the edge of a lake in winter. 

IN THIS ARTICLE


Men's Haircare Products

Men's Hair Styling Products

Haircolor for Men

Skincare for Men

KEY TAKEAWAYS


  • Redken Brews is a professional men's grooming collection for all hair types, covering haircare, styling, color, and skincare.
  • All Brews haircare products are acid-balanced (pH 4.5-5.5) for compatibility with your hair and scalp's natural acid mantle.
  • The Brews Extra Clean Shampoo deeply cleanses oily or buildup-prone hair using Crafted Malt, Brewer's Yeast, and Orange Zest.
  • The Brews 3-in-1 Shampoo, Conditioner and Body Wash is the ultimate all-in-one shower solution for men on the go.
  • The Brews styling range covers every finish: Wax Pomade (mild, re-workable hold with shine), Clay Pomade (maximum control, matte finish), and Grip Tight Holding Gel (flake-free curl definition).
  • Brews Color Camo is an ammonia-free gray blending service available in-salon in just 5-10 minutes.
  • The Brews Cleansing Bar is pH-balanced and dermatologist-approved for daily face and body cleansing.
  • The Brews Beard and Skin Oil contains 99% natural-origin ingredients — including Avocado Oil and Olive Fruit Oil — to hydrate skin and soften facial hair.
 
Brews 101: Your Complete Guide to Men's Grooming Products

Wondering if your daily grooming routine is doing everything it can for you? Maybe you’re tired of using a ton of different products to achieve your favorite hairstyle or are looking for something that can keep your beard looking its best. Whatever the case, we’ve got the answer with Redken Brews. Read on to see how our new lineup of men’s grooming products can help streamline and simplify your routine.

Men’s Haircare Products

If you're wondering whether your daily grooming routine is actually doing enough for your hair, you're not alone. Whether you're dealing with product buildup, dry strands, or simply don't have time for a multi-step shower routine, Redken Brews is designed to make professional-quality men's haircare simple.

The collection is crafted for all hair types and built around Crafted Malt — a core conditioning and strengthening ingredient found across every Brews haircare product. All Brews formulas are acid-balanced at pH 4.5-5.5, making them compatible with the natural acid mantle of your hair and scalp.

Here's how to find the best men's shampoo or haircare product for your routine:

  • Dealing with oily or buildup-prone hair? The Redken Brews Extra Clean Shampoo intensely cleanses to eliminate dirt and oil, powered by Crafted Malt, Brewer's Yeast, and Orange Zest. Brewer's Yeast boosts body and strength, while Orange Zest purifies the scalp for a deep clean feel.
  • Need lightweight daily conditioning? The Redken Brews Daily Care Conditioner adds moisture, detangles, and hydrates without weighing hair down — formulated with Protein and Glycerin for soft, manageable results every day. 
  • Always on the go? The Redken Brews 3-in-1 Shampoo, Conditioner and Body Wash is the ultimate all-in-one solution — one product that cleanses your hair and body from head to toe, so you can be in and out of the shower fast. 

Men’s Hair Styling Products

Finding the right men's hair styling product doesn't have to be complicated. The Redken Brews styling collection is built for every finish — from polished and sleek to textured and effortless. No matter the look you're going for, there's a Brews pomade or gel to get you there: 

  • Going for a slicked-back pompadour or polished finish? The Redken Brews Wax Pomade delivers mild, re-workable control with a shine finish. It holds hair in place all day without stiffness, so you can restyle whenever you need to. 
  • Want a natural, roughed-up texture? The Redken Brews Clay Pomade gives you maximum control with a gritty, matte finish — ideal for effortless-looking styles, especially on fine hair. 
  • Have curly hair and need definition without crunch? The Redken Brews Grip Tight Holding Gel offers medium control with a flake-free formula that defines curls and provides clean separation — no white residue, no stiffness. 
 

Haircolor For Men

If you're noticing gray hairs but aren't ready for the full salt-and-pepper look, Redken Brews Color Camo is the gray blending solution you've been looking for. This ammonia-free, demi-permanent service blends gray hair naturally in just 5 to 10 minutes in-salon — quick enough for a lunch break.

Color Camo is available in multiple shades across two families: Ash (smokey, cool tones) and Natural (cool gold and warm tones), so your colorist can find the perfect match for your hair.

Skincare For Men

A complete men's grooming routine doesn't stop at hair. Redken Brews also offers a range of skincare and beard care products to keep you looking and feeling your best — head to toe: 

  • Daily face cleansing: The Redken Brews Cleansing Bar is pH-balanced and gentle enough for daily use. Dermatologist-approved and safe for all skin types, it cleanses and refreshes without drying your skin out the way regular soap can. 
  • Shaving: Looking for a closer, more comfortable shave? The Redken Brews Shave Cream protects skin for an extra-close shave without irritation — dermatologist-tested and safe for sensitive skin. 
  • Beard care: If you're rocking a beard, add the Redken Brews Beard and Skin Oil to your daily routine. Formulated with 99% ingredients of natural origin — including Avocado Oil and Olive Fruit Oil — it hydrates the skin beneath your beard and keeps facial hair feeling soft. Just a few drops is all it takes.