All Soft Shampoo

[This review was collected as part of a promotion.] I don't think I've ever even uttered the words "Holy Grail shampoo" before, but I guess there's a first time for everything. I honestly didn't have too much hope going into this, because my hair is so dry, thick, curly, coarse and frizzy that every shampoo has just stripped my hair of any little bit of moisture it did have. But I was blown away by this shampoo. It boasts 2% argan oil and when I squeezed some out into my hand I could LITERALLY feel the oil. I always detangle my hair with a wet brush while in the shower while I have conditioner on, but as I was working the shampoo into my scalp I noticed it was so hydrating that I started to detangle my hair with my fingers. It went so well I decided to grab my wet brush and the brush slid right through my hair without any tangles. I've NEVER in my entire life been able to detangle my hair with shampoo! And event though it is so hydrating, I found that it lathered nicely and left my hair/scalp feeling clean. This stuff is amazing! So amazing that I've already purchased back up bottles of both the shampoo and conditioner. I don't think I'll ever have the need for another shampoo ever again. (Unless Redken stops making this. Which I hope they don't.)

[This review was collected as part of a promotion.] This somehow didn't suited me. But it did made my husband's hair super soft. Lemme put it this way, I have coloured hair. Though it does say colour safe, I somehow found that this does made my hair colour lighter which I am not impressed about. It added lot of frizz to my hair which I never had before. Whereas on other hand, my husband who has a wavy hair, this product suited him very well thereby making his hair super soft. To sum up, it may or may not suit you:

[This review was collected as part of a promotion.] Redken is no stranger to the hairdressing brand in the United States. The product classification of this brand is very detailed. There are many kinds of shampoos alone, striving to meet any needs of customers for hair. Golden Bottle: All soft The audience is wide, even if the scalp loves to get oily, it is completely acceptable, and it is still refreshing without washing the hair for two days. The key is that the hair is refreshing and the hair ends are plump and smooth. After washing, the hair becomes soft and shiny. Besides, I think its scent is quite good. Very rare. Big bottle, very cost-effective.

[This review was collected as part of a promotion.] I have 3C/4A hair so I honestly wasn't expecting much out of this shampoo. I can honestly say I was pleasantly surprised. First, it lathers well and cleans thoroughly. I intentionally washed it on pretty dirty hair with lots of product build-up just to see how it would perform. My hair was also really day. It cleaned my hair well. I could already feel my curls softening just by using the shampoo. It was almost instant moisture. As far as the smell, it didn't wow me. It is a nice scent, but just normal in my opinion. The performance of the shampoo had me excited to try the conditioner. #voxbox

It's my everyday shampoo. I tried the color treated in the hot pink bottles and the smell was too overwhelmingly perfumed. This has a nice mild scent, and it's repairing. I love this shampoo for everyday use. I am a huge fan of Redden and this suits my fancy. I'm a licensed cosmetologist. Please buy from a salon or professional.

[This review was collected as part of a promotion.] This is one of the best shampoos I have used. It's concentrated so you don't need much to get your hair clean. The shampoo smells so good and lathers super well. It completely makes your hair so soft like the name of the product says along with making my hair feel healthier.

[This review was collected as part of a promotion.] I am obsessed with this shampoo and already ordered jumbo bottles. I was nervous at first about how thick this shampoo was and I thought it might be to heavy and weigh my hair down, but NO way!! This shampoo and conditioner are both thick as lotion but cleans SO good and does not weigh my hair down. It washes out wonderful and smells clean too. I like that the scent is light and clean too. My hair is thick and dry so this was a total A+ for me! I have twin daughters with thick hair too and we were fighting and hiding the bottles for the last wash :)

[This review was collected as part of a promotion.] I was so excited when I found out I was selected for this campaign. I received a Redken leave-in conditioner cream right before this, and it is also from the All Soft line. I have to say this shampoo did not disappoint! I have thick, curly hair that is very prone to dryness and breakage. My first time using this shampoo I noticed it was easy to spread the leather through to my ends after scrubbing my scalp with no tugging or breakage. Most other shampoos I have to use twice to get through all of my hair and down to my scalp, but this shampoo got through all my hair in one go. It also left my hair feeling silky and easy to run my fingers through before even applying the conditioner, instead of making it more tangled and squeaky feeling like other supposedly moisturizing shampoos have. I love this shampoo and this line in general!