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Hold
Hold
Pliable Paste
A pliable, medium hold texturizing hair paste
A pliable, medium hold texturizing hair paste that allows you to create versatile styles on any hair length. Formulated with a combination of polymers and conditioning agents for enhanced texture, flexibility, and re-workable hold.
- HOW TO USE
- INGREDIENTS
HOW TO USE
Rub in hands and apply through damp or dry hair.
Shape, mold or twist hair into the style you want.
Use with your customized hair styling regimen.
INGREDIENTS
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the actual product package for the most up to date list of ingredients.
AQUA / WATER / EAU • BUTYLENE GLYCOL • STEARETH-20 • CETEARYL ALCOHOL • PVP • PPG-5-CETETH-20 • DIMETHICONE • PEG-100 STEARATE • GLYCERYL STEARATE • PROPYLENE GLYCOL CETETH-3 ACETATE • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PARFUM / FRAGRANCE • METHYLPARABEN • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • ETHYLPARABEN • PEG-90M • DISODIUM EDTA • HEXYL CINNAMAL • BENZYL SALICYLATE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • LINALOOL • BENZYL ALCOHOL • FUMARIC ACID • CITRONELLOL • GERANIOL • COUMARIN • CI 42090 / BLUE 1 • CI 17200 / RED 33
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Reviews
Average Customer Ratings
Quality of Product, 1.3 out of 5
Value of Product, 1.3 out of 5
Customer Images and Videos
Filter Reviews
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1 to 8 of 127 Reviews
1 – 8 of 127 Reviews
Most Relevant
Getmeanewcontroller
Newcontroller City
GenderMale
1 out of 5 stars.
Bad bottle
Getmeanewcontroller
5 years ago
The bottle it’s in sucks! It spilled all over my bag ruining my Xbox controller, headset, clothes, phone charger, and hygiene stuff.
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
5 years ago
Consumer Care Center
Hello, We're sorry to hear this happened. Please call us at 800-423-5280 and provide this reference number when calling: 12393112. We look forward to speaking with you.
lindsayxann
3 out of 5 stars.
I use this on
lindsayxann
4 years ago
I use this on my sons’ hair to style it. They really prefer this to other brands and products I have tried, but they think it is still too sticky, and don’t like the texture later in the day even once it has settled. It looks great in their hair, but they aren’t fold of the feel, so if that is a concern for you too, then maybe keep that in mind. Great smell, a little goes a long way!
Originally posted on influenster.com
Response from redken.com:
4 years ago
Consumer Care Center
Hi lindsayxann. Thank you for sharing your experience with rewind 06 pliable styling paste. We are sorry to hear you had an issue with stickiness although you were able to enjoy some of the benefits. We love to hear from our consumers and hear their experiences.
luxuryisthyname
4 out of 5 stars.
luxuryisthyname
6 years ago
This pliable paste from Redken is PERFECT if you want a lightweight, non-sticky paste to piece out your hair! It’s great for long or short hair and it’s moldable to your hair preference. It’s not a gel where it’s very wet and gooey. On my hair, I use it to smooth out my flyaways on the top and for piecing out the bottom and front. You can twist your hair and it gives it a nice smooth wave. It’s very lightly scented, not unpleasant or strong at all. And a TINY bit goes a long way. I really like this hair product and I highly recommend if you want to get that piecey, textured look to any hairstyle. #goodhairday #redken #rewind06 #newyearnewhair #fashionista #smoothhair #gamechanger #hairessentials #glamgame
Originally posted on influenster.com
meguesswh0
5 out of 5 stars.
Best Hair Paste Ever!
meguesswh0
4 years ago
Literally my favorite hair paste to use! Redden outdid themselves with this one. My hair is able to be styled perfectly w/out the sticky, high gloss look and feeling. I love it!
Originally posted on influenster.com
mliny
5 out of 5 stars.
This is so easy
mliny
4 years ago
This is so easy to work work, and makes styling so easy. I always have some of this for my hair.
Originally posted on influenster.com
Brandon
Dallas, TX, United States
Age35 to 44
GenderMale
3 out of 5 stars.
Been using for years...
Brandon
10 years ago
I have been using this product for many years. The product had seemed to changed but thought maybe it was only me. Seeing that I'm not the only one, I agree the old formula was better. It was thicker and allowed for better styling. The new formula helps to hold your hair in place if you can get it styled well. This doesn't help as well with the styling though. I do like that it's not greasy and that I can wet my hair and restyle. If I could find a product like the older formula, I would buy it instead.
Yes, I recommend this product.
Originally posted on redken.com
mp1977
New Jersey, United States
Age35 to 44
GenderMale
1 out of 5 stars.
This product USED to be great
mp1977
11 years ago
I have used Redken Rewind for years but that ended when I got the 'new and improved' formula. It is not the same. I am better off styling my hair with water. They should really remove the 'web of support' from the description because that does not exist anymore. It is so bad I had to take a minute to congratulate the people at Redken for taking a great product and improving it to the point of being totally worthless. Job well done. I wish i could give zero stars but the site won't let me.
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
11 years ago
ccc
Sorry to hear you are not satisfied with our product. We will be happy to share your comments with the appropiate department. Thank you for your feedback
Winnipeg
Age45 to 54
GenderMale
2 out of 5 stars.
PRODUCT HAS BEEN WATERED DOWN
2 years ago
The original packaging was much better. Anytime a company changes the packaging (for the worse) be very concerned. It was probably a prelude to watering the product down. It is very runny now and does not have the thickness it used to nor is the hold as good. I’m not sure how these companies are getting away with all the shrinkflation. Don’t take my word for it. Check yourself if you remember what the original rewind was like compared to now.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
1 – 8 of 127 Reviews
Reviews
Average Customer Ratings
Quality of Product, 1.3 out of 5
Value of Product, 1.3 out of 5
Customer Images and Videos
Filter Reviews
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9 to 38 of 127 Reviews
9 – 38 of 127 Reviews
Most Relevant
reviews_from_mom_of_3
5 out of 5 stars.
reviews_from_mom_of_3
6 years ago
I really like this styling paste ever since my hairstylist recommended it to me over a decade ago. The scent is great and I love how I can use it just where I need it. I use it mostly now for around my face to keep the hair going exactly where I want it. When I have strands that won’t behave, I love the I can put just a speck of Redken Rewind on those, tuck them behind my ear and never think of them again (despite my hair being short)
Originally posted on influenster.com
zerinab1
5 out of 5 stars.
zerinab1
6 years ago
I use this pomade on male clients at my salon. It’s my go to for them. You don’t need a lot of product to achieve the style you want. It’s very pliable. And the clients like it because it doesn’t leave their hair hard or crunchy like other pomades do. If you want something with a high hold, this isn’t it. But if you’re looking for something flexible or something that defines your hair, this product is great!
Originally posted on influenster.com
Age35 to 44
GenderMale
1 out of 5 stars.
Horrible change made to new formula
2 years ago
The new container contains a formula in which I will never buy again. I would suggest whomever is reading this does not buy as well. It should be marketed, great new container look with very bad changes that do not come close to what we used to offer. If you ever go back to what it used to be, let me know. I have been a user for over 15 years. All Redken products will now be banned in my house.
Translate with GoogleNo, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Redken Canada:
2 years ago
Consumer Care Center
Hello! Thank you for sharing with us some feedback on our Pliable Paste. Feedback from our consumers is very important to us and helps us improve all of our products. We apologize that you did not end up liking this product and we appreciate you sharing your experience. We thank you for giving this product a try. We will pass your comments about this product to our internal team.
Winnipeg
Age45 to 54
GenderMale
1 out of 5 stars.
SOMETHING HAS CHANGED
a year ago
Redkin Rewind
When this was packaged as rewind, it was a decent hair product however since re-packaging (which was a terrible idea), there is so much inconsistency. In the past year or more it seems as though it’s more of a greasy lotion than a stiff hair paste…there’s definitely something suspicious going on so be very careful using this product as it is no longer what it used to be.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Redken Canada:
a year ago
CCC
Hello Billy James. We are sorry to learn that you did not have a positive experience with our Redken Rewind and apologize for any inconvenience this has caused you.
We are very much interested in addressing your concerns.
Please contact one of our agents at [email protected] for further assistance.
SunShyne
Wisconsin, United States
Age35 to 44
GenderFemale
1 out of 5 stars.
Dissapointed
SunShyne
11 years ago
I just ran out of my original Redken Rewind and purchased the new one yesterday- I asked if it was the same and was told "yes, it was just new packaging" I'm so dissapointed...It's not "webby" at all and it's alot looser & wet. Weighs my hair down now and it's a little more greasy. I loved the original..I'm returning it back to the salon today and will have to find a different product.
No, I do not recommend this product.
Originally posted on redken.com
Loyal Redken user
1 out of 5 stars.
Not happy
Loyal Redken user
2 years ago
I used Redken Aerate 08 for many years. When it was discontinued, I began using the Pliable Paste product. I do not like this product. It is drying my hair out even using a very minimal amount. Using it I have flyaway frizzy hair which I never had using Redken Aerate 08. Change is not always good. I tried Redken, but afraid I have to try another product line.
Originally posted on redken.com
Response from redken.com:
2 years ago
Consumer Care Center
Hi there! We are sorry to hear that our Pliable Paste did not meet your expectations. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
rachelyuchimiuk
5 out of 5 stars.
rachelyuchimiuk
6 years ago
This is the one product I have consistently used for my hair to style it. I have short hair and like to keep it low maintenance, but this styling paste is so easy to use and not feel like I’m filling my hair with product. It’s just enough hold to put my hair where I want it to be while keeping it soft to touch and not all gunky. Plus it lasts a long time!
Originally posted on influenster.com
CNM223
WV, United States
Age45 to 54
GenderFemale
1 out of 5 stars.
Miss the old formula
CNM223
11 years ago
I have used this product for many years. It seems like the company changed the product. What I loved about the product was the easy web-like application. Now it is just like any other paste product so why spend the extra to buy it. I am extremely unhappy with the "new and improved" product. The old product would have gotten 5 stars but not this one.
No, I do not recommend this product.
Originally posted on redken.com
Anonymous
3 out of 5 stars.
Anonymous
6 years ago
This product is good. I don't use it all the time only when wanting to wear my hair curly and need to control a few stray hairs. It lasts me a long time. It smells good. I would recommend it to others for the stray help but that's all I use it for. Wish it came in a smaller size so I could not waste a big thing when it gets to old.
Originally posted on influenster.com
Response from redken.com:
4 years ago
Consumer Care Center
Hello jordansarah, We are happy to hear Rewind 06 Pliable Styling Paste, works well to tame down your strays. We will be sharing your feedback in regards to the sizes available with our team. Thank you for sharing!
BethS
Virginia Beach, VA, United States
Age45 to 54
GenderFemale
1 out of 5 stars.
Was a Great Product
BethS
11 years ago
I have used Rewind for years and recently purchased the new black jar. It is nothing like what Rewind used to be. It is chunky and greasy! Please bring back the old Rewind. I even had my hairdresser check hers to see if it was greasy and she said she has received complaints as well. I am now looking for a new product for styling.
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
11 years ago
ccc
Sorry to hear you are not happy with Rewind. The opinions of our customers are important ot us and we want to know when you find a product unsatsfactory. I will be sharing your comments and concerns with the rest of the company
melkatd
4 out of 5 stars.
melkatd
5 years ago
I used to use this product all the time with my pixie. It was so easy—wash, condition, towel dry and apply a serum and then this. Slick down my hair with my hands and let it air dry. Easy peasy. I have extremely thick, coarse hair so getting it to not frizz or be full on top of my head was key. Makes me miss my pixie Lol
Originally posted on influenster.com
drourke
5 out of 5 stars.
This is not typically
drourke
4 years ago
This is not typically a product I would use. However, my daughter and I have found the perfect use for it. We use it on our parts to keep those annoying little baby hairs from sticking up. A little goes a long way, and it really works to keep those part, short hairs from sticking up. It works much better than hairspray.
Originally posted on influenster.com
rabailranarajput
5 out of 5 stars.
rabailranarajput
7 years ago
Love this product! I use it before blowdrying and it gives my hair fullness and flow without weighing it down and becoming greasy! Makes my blowdry last for as long as 3 days. Just apply a little from mids to end on damp hair and then blowdry as desired. Your hair will feel full and flowy without feeling hard to greasy.
Originally posted on influenster.com
Debeykae
Canton, Georgia
Age55 to 64
5 out of 5 stars.
My ONLY Go-To Product!!
Debeykae
a year ago
[This review was collected as part of a promotion.] I have thick, straight hair which is short and this is the ONLY product that I have found that is a GAME CHANGER! Seriously, it is life changing. It is the perfect amount of sticky to give you that tousled, perfect amount of messy, extra texture that makes my hair look GREAT! I simply cannot live without this product.
Yes, I recommend this product.
Originally posted on redken.com
fris
Reston, VA 20191, United States
Age55 to 64
GenderMale
1 out of 5 stars.
New is bad
fris
10 years ago
I went through two jars of the new formula hoping the first jar was an anomaly or something. Nope, they took away the web-like fibrous consistency and now it is like any other cheap generic product. Please bring back the web consistency! Sad to say I must move on to another product, no reason to pay premium for this.
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
10 years ago
ccc
Thank you for sharing your review of Rewind 06. We offer consumers a quality assurance money-back guarantee. If within 4 weeks of the date of purchase you have been exclusively using a Redken product and you are not satisfied with the performance, please follow the instructions below and we will provide you with a full refund:
Send via a ground shipment and postmarked within 4 weeks from date of purchase, the unused portion in its original package along with the original receipts with your purchase price and authorized salon/spa or authorized salon related website information circled to:
Redken Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007
We strive for 100% customer satisfaction. Please indicate the reason why you are returning the product on the back of your official receipt.
care2laugh
5 out of 5 stars.
care2laugh
7 years ago
Whoa! This products absolutely takes the frizz away but you have to use it consciously. You can use too much easily. However I have tons of fly always & look crazy when I don’t apply this! I also use it for a clean part like a gel. I also use it for volume but applying lightly at the root & pulling up. It’s a love!
Originally posted on influenster.com
NanaLaura
CA
Age65 or over
2 out of 5 stars.
Going in the trash
NanaLaura
3 months ago
I have been using the Redken Textured Paste forever on my short pixie spike. Found it has been discontinued and replaced with this product. Gave it a try. Have used about 30 days. Not impressed. Appears greasy feeling and doesn't really spike/stiffen my hair like the paste. This was a waste of my $.
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
3 months ago
Consumer Care Center
We’re so sorry to hear the new switch didn't hit the mark for your pixie spikes! ✂ We know how important that perfect 'stiff' hold is without the grease. For that signature Rough Paste 12 feel, we highly recommend trying our Redken Brews Molding Paste—it’s a fan favorite for short styles that need maximum hold and a clean, matte finish. We’d love to help you get your spikes back! ❤
MsUnnieBunnie
Virginia, United States
Age18 to 24
GenderFemale
4 out of 5 stars.
It's really good!
MsUnnieBunnie
12 years ago
I've had the same container of Rewind for months now. It doesn't take much to style your hair or hold a good shape and it looks natural when it dries. It doesn't get that really dry and crusty feel, which I hate! I'm also not worried about adding shine or anything like that so it's wonderful for me.
Yes, I recommend this product.
Originally posted on redken.com
kg2960
Marlton, NJ
Age45 to 54
1 out of 5 stars.
new packaging
kg2960
11 years ago
I used this product for a few years until they changed it. It seems like the company changed the product. I am extremely unhappy the the "new and improved" product. I will never use it again and have spoken to others who agree. The old product would have gotten 5 stars but not this one.
No, I do not recommend this product.
Originally posted on redken.com
Jani
Montana and Alberta
Age55 to 64
GenderFemale
2 out of 5 stars.
Changed!
Jani
9 years ago
I used this for years and then was out of the country. Just came back and bought a jar (black jar now) and it's not the same product. It doesn't make the webbing mesh. Dissappointed. Read reviews and see something changed a few years ago..why would they change a "great" product??
No, I do not recommend this product.
Originally posted on redken.com
Response from redken.com:
9 years ago
Consumer Care
We regret that the you aren't getting the same results that you were achieving previously. We will share your comments and concerns with the rest of the Redken Team.
Rewind 06 is meant to be a pliable, malleable styling paste with a moderate hold. If you need a stronger hold, you should try Rough Paste 12. This paste offers more hold while still offering pliable, workable texture.
We truly value your feedback and we hope that this information will be helpful.
theoilypug
5 out of 5 stars.
This product is versatile
theoilypug
4 years ago
This product is versatile and doesn’t leave your hair feeling greasy. You can use it more like a gel or you can dab in certain places and create grip and shine. It last forever and I swear it never goes bad. Lol I usually buy the smaller sample size because it lasts a long time.
Originally posted on influenster.com
joynineveh
5 out of 5 stars.
joynineveh
5 years ago
Great for adding some fiberous texture to get some volume without weight or waxy feel. Activate the fibers by clapping hands together and throw the fibers onto your hair...great on wet or dry hair. wet to add volume and texture...dry to lift and hold. Not creamy more gel like.
Originally posted on influenster.com
dmkadi
Virginia, United States
Age45 to 54
GenderFemale
1 out of 5 stars.
Did it change????
dmkadi
11 years ago
I've been using Rewind for years and bought a new jar and didn't get the fibers you are supposed to get. Returned to the store to exchange and same thing. Did you change the product or did I get a bad batch. Normally I would recommend this product but not the way it is now
No, I do not recommend this product.
Originally posted on redken.com
Norma Joy
Aveley, Western Australia, Australia
Age65 or over
5 out of 5 stars.
Fabulous
Norma Joy
9 years ago
I have been using rewind for many many years & was disappointed to hear from my stockist "No longer making"
What am I going to use now, at age 70 & I was glad someone told me about it & I have passed on samples to others
Sorry for my venting but what a "bigger"
Norma
Yes, I recommend this product.
Originally posted on redken.com
sinistermuffin
4 out of 5 stars.
This is a very
sinistermuffin
4 years ago
This is a very good styling cream. A lot of people use this brand and I have to say after using the product it is very good at keeping your hair. Not only you know where you want it but also it keeps your hair soft and look nice and I would highly recommend this product
Originally posted on influenster.com
tamis1
5 out of 5 stars.
tamis1
7 years ago
I enjoy anything Redken really cuz I'm a hairstylist as my cosmetology license all my customers really enjoyed my redkin line... Always and forever will keep on buying Redken thank you so much Redken for all your products write this a hundred out of a hundred....
Originally posted on influenster.com
lynntbb70
5 out of 5 stars.
lynntbb70
5 years ago
I have used this product for years and I love to use this for different styles, a little goes a long way and the main benefit is being able to reshape your style later in the day. It is very effective, do not overdo it or you will have a mess on your hands.
Originally posted on influenster.com
Daniel Favano
3 out of 5 stars.
EH.....
Daniel Favano
16 years ago
It's not that bad, but on the same side not that good. I have short-to medium hair, and was looking for a soft product that was changeable and also gave a defining shine. This gave me the flexibility, but not much shine. when it dried the shine went away.
Originally posted on redken.com
NICOLE
5 out of 5 stars.
OMG
NICOLE
16 years ago
Rewind is the best thing since sliced bread.. you can use it for all types of hair and best of all i use it for my LOCKS.... I have BRIGHT RED LOCKS.... I only wish they made it in a bigger jar because i use so much.. Its part of my everyday life......I w
Originally posted on redken.com
Susan
2 out of 5 stars.
Why???
Susan
16 years ago
My stylist suggested this one - it wasn't strong enough and my hair wasn't shiny! All the other pastes/clays you have are matte finish and not super hold either. Why did you guys discontinue my Electric Wax!!!!!!!!! Aveda also discontinued their best wax
Originally posted on redken.com
9 – 38 of 127 Reviews
Reviews
Average Customer Ratings
Quality of Product, 2.6 out of 5
Value of Product, 2.6 out of 5
Filter Reviews
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1 to 5 of 5 Reviews
1 – 5 of 5 Reviews
Most Relevant
Aurora Illinois
Age25 to 34
GenderFemale
1 out of 5 stars.
Damaged my hair
2 years ago
It fried my hair gave me a color chemical burn. My hair has never gotten damaged from using shades eq this was my 1st time using shades eq plus bonder . My hair strand elasticity strength is weak and breaks off and coils back crunchy , it feels like gum
I used it as directed and I don’t have any medications and it felt horrible while I rinsed it with just water before I used my vegan shampoo
It’s been a horrible experience, I’ve been using non permanent hair color for a couple years now to regrow natural healthy hair. And now my entire hair strand is damaged. I contacted redken directly and the rep was rude and kept talking about herself and how she’s a chemist and she burns her hair off and blah blah blah. Very rude I’m literally in shock .
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Philadelphia, PA
Age55 to 64
GenderFemale
5 out of 5 stars.
If you use it correctly, it is magical
a year ago
My stylist uses this on my hair when I get my balayage lightening. Rather than paying 80.00 for a toner application only between full services, I decided to try it at home. Mixed it exactly as was described using 2 bonder colors (9V and 10GRo), 000 crystal clear, and the processing solution. Applied to clean, dry hair and left it on for 20 minutes. May hair looks like I just left the salon. It is shiny, soft and the color is exactly what I was looking for. I realize doing a home hair color job is not always recommended and can be done incorrectly, but I followed all the directions and it came out perfect.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 out of 5 stars.
DREADFUL PRODUCT!!
2 years ago
I used the product a week ago. It made my hair extremely, dry, fizzy and stiff -- more like straw than hair. I to correct the situation by using deep conditioner, mask, your 25 Benefits One United in an attempt to reverse the damage/condition -- no improvement. I couldn't be more upset, worried, unhappy and at loss as to how to restore my hair to its previous state..
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Redken Canada:
2 years ago
Consumer Care Center
Hello Elena! We are sorry to hear of your experience with our product . We would like to assist you with that matter. Please contact one of our agents at [email protected] for further assistance.
Age25 to 34
GenderFemale
1 out of 5 stars.
Crap product
a year ago
I used the shades eq gloss and the gel product with it and my hair is HORRIBLE now. The color is cute but my gorgeous soft long hair is freaking straw now. I can’t even wear it down it’s so staticky. Redken ruined my hair
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Redken Canada:
a year ago
CCC
Hello Jaime. We are sorry that the Color Gel did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance.
[email protected]
Age18 to 24
GenderMale
5 out of 5 stars.
a year ago
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5